State of OTA 2022

The State of OTA 2022 study tracks the evolving market for new and potentially disruptive technologies that could be game-changers, starting with the market for OTA networks. COVID caused a spike in digital antenna adoption which has since flattened, but as NextGenTV (ATSC 3.0) arrives in more American homes, the technology promises to bridge the gap to deliver OTA broadcast content to cord-cutting consumers with new and exciting capabilities. The study looks at who is using OTA, how it combines with other services and technologies in the home, satisfaction, intentions, and its impact on pay TV services. Similarly, we look at how 5G wireless internet is offering broadband providers a run for their money with lower-priced, competitive home internet services. The study also addresses piracy and password-sharing to make sense of who is doing it and why, and how it impacts the bottom line. This study is for any media company that needs to keep up with the leading edge of the industry. The survey was conducted in October 2022 among 1,600 TV content viewers 18+ who have at least one TV set in the home and are decision makers; with an oversample that resulted in 855 antenna owners. The data have been weighted to ensure that the results are representative of the overall TV universe. The report is available in total market, FOCUS Latinx, FOCUS Black, and FOCUS Asian editions.