State of Consumer Engagement - FOCUS Black 2022

1.1 Types of Media Consumed Every Day/Almost Every Day
1.2 Specific Devices Used Every Day/Almost Every Day
1.3 Social Media Apps/Services Used Daily
1.4 Ways in Which Consumers Typically Use Social Media
1.5 Types of Social Media Accounts Followed (Aided)

2.1 Advertising Tactics Consumers Feel Are The Most Effective to Reach Them (Aided)
2.2 Importance of Different Factors in Purchase Decisions
2.3 Usage/Interaction With Advertising Features

3.1 Importance of Social, Political, Environmental Activities
3.2 Statements Respondents Agree with More Related to Corporations Investing in Neighborhoods They Have Businesses In.
3.3 Percent of Consumers that Have Taken Action with a Company Based on The Company’s Alignment with Sociopolitical Issues
3.4 Specific Actions Taken Based on the Company’s Alignment with Sociopolitical Issues
3.5 Companies that Consumers Have Taken Positive or Negative Action Towards (Unaided)
3.6 Impact of Company Policies and Values in Decision to Buy from the Company
3.7 Impact of Showing Diversity in Ads in Decision to Buy from the Company
3.8 Percent of Consumers Seeing More Ads Featuring Diverse People, Lifestyles, and Cultures, LGBTQIA+ People and Communities, and Women in Non-Stereotypical Roles
3.9 Percent of Consumers Seeing More Companies Making a Sincere Effort Towards Diversity, Equity, and Inclusion in Business Practices
3.10 Percent of Consumers Seeing More Companies That Are Insincere in Their Efforts Towards Diversity, Equity, and Inclusion Because They Just Want to Get More Business

4.1 Role of Media in Helping Change Stereotypes and Negative Opinions About Different Groups
4.2 Perception of Change in Amount of Representation and Positive Portrayals of Diverse Actors and Characters in Scripted Shows
4.3 Perception of Change in Amount of News Coverage Affecting Different Racial Groups
4.4 Impact of Representation of Diverse Actors on Decision to Start Watching a Show/Movie
4.5 Impact of Representation of Diverse Characters and Communities on Decision to Start Watching a Show/Movie
4.6 Language Used to Consume Media
4.7 Perception of How Different Media Brands Showcase Diverse Talent and/or Content