This benchmark study explores the challenges and opportunities of the pay and free TV environment, including MVPDs, vMVPDs, SVODs, AVOD, FAST, and OTA. This study tracks the evolving market for adoption of services and technologies, examines what services TV content viewing households are using and paying for, how viewers are bundling traditional and new services, drivers for subscriptions and churn, satisfaction with video services, and more.
Table of Contents
1. THE TV SERVICE LANDSCAPE
2. TV SET FEATURES
3. THE COMPETITIVE TV ECOSYSTEM
4. CONTENT
5. BUNDLING VIDEO, DATA AND VOICE SERVICES