'The Kraft Heinz Company - Company Overview and Analysis, 2023 Update', reports key findings as of 28th March, 2023 based on market analysis and brand diversification by industry and geography.
Kraft Heinz has a presence in the food, non-alcoholic beverages, and baby care industries, owning a variety of well-known brands, including Heinz, Kraft, Oscar Mayer, Philadelphia, Kool-Aid, and Nipiol. Kraft Heinz operates its business across the continents, such as North America, Western Europe, Asia, and Australasia. Its critical market is North America, generating 68.3% of sales in 2022. The company is actively investing in ecommerce, social media, artificial intelligence, future of work, geopolitics, supply chain management, and easy & affordable. Products under Kraft Heinz had various price changes from low to very high over the year. Regarding categories, store cupboard products, such as condiments and dressings, had a significant price increase, while impulse products, such as snacks and desserts, had single-digit increases. Understandably, e-retailers maintained the price points for impulse products to retain customers.
Kraft Heinz has a presence in the food, non-alcoholic beverages, and baby care industries, owning a variety of well-known brands, including Heinz, Kraft, Oscar Mayer, Philadelphia, Kool-Aid, and Nipiol. Kraft Heinz operates its business across the continents, such as North America, Western Europe, Asia, and Australasia. Its critical market is North America, generating 68.3% of sales in 2022. The company is actively investing in ecommerce, social media, artificial intelligence, future of work, geopolitics, supply chain management, and easy & affordable. Products under Kraft Heinz had various price changes from low to very high over the year. Regarding categories, store cupboard products, such as condiments and dressings, had a significant price increase, while impulse products, such as snacks and desserts, had single-digit increases. Understandably, e-retailers maintained the price points for impulse products to retain customers.
Scope
- Kraft Heinz's business is majorly concentrated in the US
- The North American food industry presents positive outlook
- Kraft is likely to reap the benefits of favorable business conditions in North America
- Kraft Heinz targets health-conscious consumers by launching products with free from claims
- Kraft Heinz is actively launching products under health & wellness theme
Reasons to Buy
- Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- Company snapshot-The Kraft Heinz Company
- Company overview-The Kraft Heinz Company
- Sales by region and industry-The Kraft Heinz Company
- Industry forecast overview by region
- Sales performance outlook The Kraft Heinz Company
- Kraft Heinz's sentiment score
- News and deals-Kraft Heinz's initiatives
- Recruitment trends - The Kraft Heinz Company
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- The Kraft Heinz Company
