'The Kellogg Company - Company Overview and Analysis, 2023 Update', reports key findings as of 28th March, 2023 based on market analysis and brand diversification by industry and geography.
Kellogg's has a presence in the food and consumer health industries. The company owns various well-known brands, including Pringles, Special K, and Cheez-It. The company's key markets include the US, the UK, and Canada, generating 67.4% of sales in 2022. The company is investing in themes such as ecommerce, cybersecurity, social media, artificial intelligence, and easy & affordable with various strategies and initiatives supporting them. Products under the Kellogg's brand family available in e-retailers in the US have had significant price increases over the year. Processed snacks recorded the most significant price increase, at 47%. However, overall, there is the impression that Kellogg's key product price increases have not peaked yet.
Kellogg's has a presence in the food and consumer health industries. The company owns various well-known brands, including Pringles, Special K, and Cheez-It. The company's key markets include the US, the UK, and Canada, generating 67.4% of sales in 2022. The company is investing in themes such as ecommerce, cybersecurity, social media, artificial intelligence, and easy & affordable with various strategies and initiatives supporting them. Products under the Kellogg's brand family available in e-retailers in the US have had significant price increases over the year. Processed snacks recorded the most significant price increase, at 47%. However, overall, there is the impression that Kellogg's key product price increases have not peaked yet.
Scope
- Kellogg's has a diversified geographical presence worldwide
- Kellogg's food business in Asia sees a favorable outlook
- Health & wellness and sustainability are focus areas for Kellogg's
- Processed snacks experienced the significant price increase over the year, including Pringles
- Kellogg's is actively investing in the Health & Wellness and Internet of Things themes
Reasons to Buy
- Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- Company snapshot-Kellogg Company
- Company overview-Kellogg Company
- Sales by region and industry-Kellogg Company
- Industry forecast overview by industry and region
- Sales performance outlook - Kellogg Company
- Kellogg Company's sentiment score
- News and deals-Kellogg Company's initiatives
- Recruitment trends - Kellogg Company
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- The Kellogg Company
