The global health & beauty industry was valued at $475 billion in 2022 and is expected to yield a CAGR of 4.7% during 2022-27, to reach $598 billion in 2027. Eastern Europe registered value sales of $14.9 billion in 2022 and is expected to register a value CAGR of 3.7% during 2022-27. Over the forecast period, the region's health & beauty industry is expected to register a volume CAGR of 0.6%. The health & beauty industry in Eastern Europe was fragmented in 2022, with the top five companies accounting for a value share of 36.1%, led by Procter & Gamble with a value share of 10.5%. It was followed by L'Oréal, Unilever, Beiersdorf, and Natura & Co which accounted for shares of 9.7%, 5.5%, 5.3%, and 5.1% respectively. Private labels held a 3.4% value share of overall sales in 2022. Hypermarkets & supermarkets accounted for a value share of 30% in the Eastern European region in 2022. Rigid plastics was the most widely used pack material registering a 43% share in 2022.
This report brings together multiple data sources to provide a comprehensive overview of the Eastern European health & beauty industry, analyzing data from 19 countries in the region. It includes analysis on the following:
Market Environment: Includes industry size, market size, and growth analysis by sectors.
High-Potential Countries' Analysis: Indicates changing share of value consumption of various health & beauty products by sectors across high-potential countries in the Eastern European region. It also provides risk-reward analysis of four countries across the Eastern European region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
Success Stories: This section features some of the most compelling health & beauty manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.
Competitive Environment: Provides an overview of leading companies in the Eastern European region, besides analyzing the growth of private labels in the region.
Distribution Analysis: Provides an analysis on the leading distribution channels in the Eastern European health & beauty industry in 2022: hypermarkets & supermarkets, parapharmacies/drugstores, chemists/pharmacies, health & beauty stores, direct sellers, and others. Others include cash & carries and warehouse clubs, convenience stores, department stores, “dollar stores” variety stores & general merchandise retailers, e-retailers, and other retailing channels.
Key Packaging Formats*: The report provides percentage share (2022) and growth analysis (during 2017-22) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of health & beauty.
Challenges and Future Outlook: Provides the challenges and outlook pertaining to the Eastern European health & beauty industry.
This report brings together multiple data sources to provide a comprehensive overview of the Eastern European health & beauty industry, analyzing data from 19 countries in the region. It includes analysis on the following:
Market Environment: Includes industry size, market size, and growth analysis by sectors.
High-Potential Countries' Analysis: Indicates changing share of value consumption of various health & beauty products by sectors across high-potential countries in the Eastern European region. It also provides risk-reward analysis of four countries across the Eastern European region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
Success Stories: This section features some of the most compelling health & beauty manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.
Competitive Environment: Provides an overview of leading companies in the Eastern European region, besides analyzing the growth of private labels in the region.
Distribution Analysis: Provides an analysis on the leading distribution channels in the Eastern European health & beauty industry in 2022: hypermarkets & supermarkets, parapharmacies/drugstores, chemists/pharmacies, health & beauty stores, direct sellers, and others. Others include cash & carries and warehouse clubs, convenience stores, department stores, “dollar stores” variety stores & general merchandise retailers, e-retailers, and other retailing channels.
Key Packaging Formats*: The report provides percentage share (2022) and growth analysis (during 2017-22) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of health & beauty.
Challenges and Future Outlook: Provides the challenges and outlook pertaining to the Eastern European health & beauty industry.
Scope
- This report provides an overview of current health & beauty industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
- Executive Summary
- Part 1: Market Environment
- Market Size Analysis
- Eastern Europe Compared with Other Regions
- Value and Volume Growth Analysis by Region
- Eastern Europe Market Growth Analysis by Country
- Eastern Europe Market Growth Analysis by Sector
- Part 2: High-potential Countries’ Analysis
- Methodology-Identifying High Potential Countries
- Top Four High-Potential Countries in Eastern Europe
- Overview of High-Potential Countries in Eastern Europe
- Growth Contribution Analysis by Country (1/5)
- Growth Contribution Analysis by Country (2/5)
- Growth Contribution Analysis by Country (3/5)
- Growth Contribution Analysis by Country (4/5)
- Growth Contribution Analysis by Country (5/5)
- Value Share Analysis of Health & Beauty Sectors
- Change in Value Consumption Levels by Country and Sector
- Per Capita Consumption Analysis
- Per Capita Expenditure Analysis
- Part 3: Country Deep Dive
- Overview of the Czech Health & Beauty Industry
- The Czech Republic: Market Size Analysis of Top Four Cities
- The Czech Republic: Market Size Analysis of Top Four Cities by Sector
- Key Trends in the Czech Health & Beauty Industry
- Overview of the Polish Health & Beauty Industry
- Poland: Market Size Analysis of Top 10 Cities
- Poland: Market Size Analysis of Top 10 Cities by Sector
- Key Trends in the Polish Health & Beauty Industry
- Overview of the Romanian Health & Beauty Industry
- Romania: Market Size Analysis of Top Eight Cities
- Romania: Market Size Analysis of Top Eight Cities by Sector
- Key Trends in the Romanian Health & Beauty Industry
- Overview of the Bulgarian Health & Beauty Industry
- Bulgaria: Market Size Analysis of Top Four Cities
- Bulgaria: Market Size Analysis of Top Four Cities by Sector
- Key Trends in the Bulgarian Health & Beauty Industry
- Part 4: Success Stories
- About Success Stories
- Case Study: Veoli Botanica’s It's Tan O'clock
- Case Study: Revlon ColorStay Skin Awaken Concealer
- Case Study: Olaplex No. 9 Bond Protector Nourishing Hair Serum
- Part 5: Competitive Environment
- Leading Companies’ Shares in the Eastern European Health & Beauty Industry
- Brand Share Analysis of Top Five Companies
- Leading Companies in the Eastern European Health & Beauty Industry
- Leading Brands in the Eastern European Health & Beauty Industry
- Private Label Penetration in the Eastern European Health & Beauty Industry
- Part 6: Distribution Analysis
- Leading Distribution Channels by Country
- Leading Distribution Channels by Sector
- Part 7: Packaging Analysis
- Growth Analysis by Key Pack Material and Pack Type
- Growth Analysis by Closure Type and Primary Outer Type
- Part 8: Challenges and Future Outlook
- Key Challenges in the Eastern European Health & Beauty Industry
- Future Outlook of the Eastern European Health & Beauty Industry
- Part 9: Select Industry Metrics
- Europe Patent Filings
- Global Patent Filings
- Europe Job Analytics by Company
- Europe Job Analytics by Theme
- Global Deals
- Appendix
- Definitions
- About the Publisher
- Regional comparison: market size, growth, and per capita analysis, 2022-27
- Overview of high-potential countries in Eastern Europe
- Value shares of sectors as proportions of overall health & beauty industry by country, 2022
- Change in consumption of sector within health & beauty industry (value terms), by country, 2022-27
- The Czech Republic: Volume analysis of top four cities (%), 2017-22
- The Czech Republic: Volume analysis of top four cities by sector (%), 2022
- Poland: Volume analysis of top 10 cities (%), 2017-22
- Poland: Volume analysis of top 10 cities by sector (%), 2022
- Romania: Volume analysis of top eight cities (%), 2017-22
- Romania: Volume analysis of top eight cities by sector (%), 2022
- Bulgaria: Volume analysis of top four cities (%), 2017-22
- Bulgaria: Volume analysis of top four cities by sector (%), 2022
- Top five companies’ shares by brand (in value terms) in the health & beauty industry , 2022
- Private label penetration (in value terms) in the health & beauty industry, 2022
- Leading distribution channels in Eastern Europe by country, 2022
- Leading distribution channels in Eastern Europe by sector, 2022
- Annual value growth analysis by region, 2022-27
- Annual volume growth analysis by region, 2022-27
- Volume growth analysis of countries compared with regional average growth
- Country value size and CAGR analysis grid based on regional average
- Value and volume growth analysis by sector in Eastern Europe, 2022-27
- Country-level contribution to the growth of the feminine hygiene sector in Eastern Europe, 2022-27
- Country-level contribution to the growth of the fragrances sector in Eastern Europe, 2022-27
- Country-level contribution to the growth of the haircare sector in Eastern Europe, 2022-27
- Country-level contribution to the growth of the make-up sector in Eastern Europe, 2022-27
- Country-level contribution to the growth of the male toiletries sector in Eastern Europe, 2022-27
- Country-level contribution to the growth of the oral hygiene sector in Eastern Europe, 2022-27
- Country-level contribution to the growth of the personal hygiene sector in Eastern Europe, 2022-27
- Country-level contribution to the growth of the skincare sector in Eastern Europe, 2022-27
- Country-level contribution to the growth of the suncare sector in Eastern Europe, 2022-27
- Per capita consumption by sector in Eastern Europe by country, 2022
- Per capita expenditure by sector in Eastern Europe by country, 2022
- The Czech Republic: Sector share
- The Czech Republic: Demographic analysis
- The Czech Republic: Volume analysis of top four cities (%), 2017-22
- Poland: Sector share
- Poland: Demographic analysis
- Poland: Volume analysis of top 10 cities (%), 2017-22
- Romania: Sector share
- Romania: Demographic analysis
- Romania: Volume analysis of top eight cities (%), 2017-22
- Bulgaria: Sector share
- Bulgaria: Demographic analysis
- Bulgaria: Volume analysis of top four cities (%), 2017-22
- Leading companies in the Eastern European health & beauty industry by value sales (% share), 2022
- Leading companies in the Eastern European health & beauty industry by value sales ($ million), 2022
- Leading brands (and private label) in the Eastern European health & beauty industry by value sales ($ million), 2022
- Key pack material volume (units) share, 2022
- Unit volume growth by pack material, 2017-27
- Key pack type volume (units) share, 2022
- Unit volume growth by pack type, 2017-27
- Key closure type volume (units) share, 2022
- Unit volume growth by closure type, 2017-27
- Key primary outer type volume (units) share, 2022
- Unit volume growth by primary outer type, 2017-27
- Total health & beauty patent filings, Europe, 2022
- Health & beauty industry patent filings by leading companies, Europe, 2022
- Total health & beauty industry patent filings for key markets, 2022
- Total job postings in Europe health & beauty industry by company, 2022
- Job postings in Europe health & beauty industry by theme, 2022
- Deals in health & beauty industry by geography, 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Procter & Gamble
- Unilever
- L’Oréal
- Beiersdorf
- Natura & Co
- Henkel
- Coty
- GSK
- Colgate-Palmolive Company
