'United Kingdom (UK) Easter Market Analysis, Trends, Consumer Attitudes, Buying Dynamics and Major Players, 2023 Update' report forms part of the publisher's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Easter. The report analyses the major players, the main trends, and consumer attitudes.
Despite current macroeconomic challenges putting pressure on consumer disposable incomes, the proportion of UK consumers that stated they bought something for Easter this year increased by 0.5ppts compared to 2022. However, the percentage of people spending money on retail has decreased by 0.5ppts.
Despite current macroeconomic challenges putting pressure on consumer disposable incomes, the proportion of UK consumers that stated they bought something for Easter this year increased by 0.5ppts compared to 2022. However, the percentage of people spending money on retail has decreased by 0.5ppts.
Key Highlights
- Shopper penetration levels up as consumers spend more on leisure at the expense of retail
- Celebrating at home more prevalent in 2023 amid cost-of-living concerns
- Grocers lose out to discounters as consumers trade down this Easter
Reasons to Buy
- Identify the key retailers used by consumers to purchase products for Easter across the various categories
- Understand the key drivers which consumers rate as the most important when choosing which retailers to shop for across different product categories, and which ones need to be improved on by retailers to boost appeal to Easter shoppers
- Identify the different channels used by consumers to purchase Easter products, and which product categories are most shopped for online or instore
- Understand how consumers navigated the cost-of-living-crisis this year
Table of Contents
- THE KEY FINDINGS
- Easter spending
- Headlines
- Shopper penetration levels up as consumers spend more on leisure at the expense of retail
- Celebrating at home more prevalent in 2023 amid cost-of-living concerns
- Grocers lose out to discounters as consumers trade down this Easter
- Trend insight - stores
- Trend insight - online
- CONSUMER ATTITUDES
- Participation dynamics
- Buying dynamics
- Financial wellbeing
- Easter spending
- Financing spending
- Easter activities
- Meal choices
- Takeaway cuisines
- Dining in choices
- Easter statements
- Retailer selection
- Retailer ratings - grocers
- Retailer ratings - non-food Retailers
- FOOD & DRINK
- Buying dynamics - food & drink overall
- Retailers used
- Retailer selection
- Buying dynamics (Consumers switching main Retailer)
- Retailer used (Consumers switched to)
- Channel usage
- Store type
- Device usage
- Fulfilment
- Average spend
- Buying dynamics (Categories)
- Planned/impulse
- GIFTS
- Buying dynamics - gifts overall
- Retailers used
- Recipient
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Average spend
- Buying dynamics (Categories)
- Planned/impulse
- Personalisation
- SEASONAL ITEMS
- Buying dynamics - seasonal items overall
- Retailers used
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Buying dynamics (Categories)
- Planned/impulse
- Personalisation
- METHODOLOGY
- Technical details: consumer survey work
- Retailer ratings across key measures - grocers, 2023
- Retailer ratings across key measures - non-food retailers, 2023
- Percentage point change, retailers shopped at for food & drink, 2022-2023
- Percentage point change, retailers most shopped at for food & drink, 2022-2023
- Percentage point change, retailers consumers switched to, 2022-2023
- Products purchased, cakes chocolates & biscuits, 2023 & 2022
- Products purchased, fresh meat & vegetarian alternatives, 2023 & 2022
- Products purchased, fruit & vegetables, 2023 & 2022
- Products purchased, alcoholic drinks, 2023 & 2022
- Products purchased, non-alcoholic drinks, 2023 & 2022
- Products purchased, breakfast foods, 2023 & 2022
- Products purchased, fish, 2023 & 2022
- Products purchased, delicatessen products, 2023 & 2022
- Products purchased, ready meals, 2023 & 2022
- Percentage point change retailers shopped at for gifts, 2022-2023
- Products purchased, Easter eggs & confectionery, 2023 & 2022
- Retailers used, Easter eggs & confectionery, 2023 & 2022
- Products purchased, other gift food, 2023 & 2022
- Retailers used, other gift food, 2023 & 2022
- Products purchased, other non-food gifts, 2023 & 2022
- Retailers used, other non-food gifts, 2023 & 2022
- Products purchased, gift drink, 2023 & 2022
- Retailers used, gift drink, 2023 & 2022
- Products purchased, plants & flowers, 2023 & 2022
- Retailers used, plants & flowers, 2023 & 2022
- Products purchased, beauty & personal care, 2023 & 2022
- Retailers used, beauty & personal care, 2023 & 2022
- Percentage point change retailers shopped at for seasonal items, 2022-2023
- Products purchased, cards, 2023 & 2022
- Retailers used, cards, 2023 & 2022
- Products purchased, gift wrap & accessories, 2023 & 2022
- Retailers used, gift wrap & accessories, 2023 & 2022
- Products purchased, decorations, 2023 & 2022
- Retailers used, decorations, 2023 & 2022
- Products purchased, homewares, 2023 & 2022
- Retailers used, homewares, 2023 & 2022
- Products purchased, outdoor gardening products, 2023 & 2022
- Retailers used, outdoor gardening products, 2023 & 2022
- Products purchased, clothing, 2023 & 2022
- Retailers used, clothing, 2023 & 2022
- Products purchased, electrical goods, 2023 & 2022
- Retailers used, electrical goods, 2023 & 2022
- Products purchased, DIY & home improvement, 2023 & 2022
- Retailers used, DIY & home improvement, 2023 & 2022
- Products purchased, indoor plants & flowers, 2023 & 2022
- Retailers used, indoor plants & flowers, 2023 & 2022
- Chart of the month, healthy Easter egg alternatives, 2023 & 2022
- Easter participation penetration (by demographic and region), 2023
- Easter shopper penetration (by demographic and region), 2023, 2022 & 2021
- Easter shopper profile (by demographic and region), 2023
- Easter retail penetration (by demographic and region), 2023, 2022 & 2021
- Easter leisure penetration (by demographic and region), 2023, 2022 & 2021
- Financial wellbeing compared to last year, 2023 & 2022
- How consumers Easter spending compared to last year, 2023 & 2022
- How consumers financed Easter spending, 2023 & 2022
- Easter spending on retail and leisure, 2023 & 2022
- Easter activities undertaken, 2023, and change on 2022
- Easter meal choices, 2023 & 2022
- Easter takeaway cuisines, 2023 & 2022
- Easter dining in choices, 2023 & 2022
- Agreement & disagreement statements about Easter, 2023, and change on 2022
- Success of retailers at promoting or communicating Easter deals, 2023, and change on 2022
- Retail drivers by category, 2023
- Overall food & drink penetration 2023 (by demographic) and 2022, 2021 penetration
- Retailers shopped at for food & drink, 2023 & 2022
- Retailers most shopped at for food & drink, 2023 & 2022
- Drivers of food & drink retailer selection, 2023, and change on 2022
- Consumers switching from their usual main retailer 2023 (by demographic) and 2022
- Retailers consumers switched to, 2023 & 2022
- Consumers using each channel for food & drink, 2023 & 2022
- Consumers using each physical store type for food & drink, 2023 & 2022
- Consumers using each device for food & drink purchases, 2023 & 2022
- Consumers using each fulfilment option for food & drink, 2023 & 2022
- Easter food & drink average spend, 2023 & change on 2022
- Cakes, chocolates & biscuits 2023 (by demographic) and 2022, 2021 penetration
- Fresh meat & vegetarian alternatives 2023 (by demographic) and 2022, 2021 penetration
- Fruit & vegetables 2023 (by demographic) and 2022, 2021 penetration
- Alcoholic drinks 2023 (by demographic) and 2022, 2021 penetration
- Non-alcoholic drinks 2023 (by demographic) and 2022, 2021 penetration
- Breakfast foods 2023 (by demographic) and 2022, 2021 penetration
- Fish 2023 (by demographic) and 2022, 2021 penetration
- Delicatessen products 2023 (by demographic) and 2022, 2021 penetration
- Ready meals 2023 (by demographic) and 2022, 2021 penetration
- Overall food & drink planned/impulse purchases, and by category, 2023 & 2022
- Overall gifts penetration 2023 (by demographic) and 2022, 2021 penetration
- Retailers shopped at for gifts, 2023 & 2022
- Who consumers bought Easter gifts for, 2023, and change on 2022
- Drivers of gifts retailer selection, 2023, and change on 2022
- Consumers using each channel for gifts, 2023 & 2022
- Consumers using each physical store type for gifts, 2023 & 2022
- Consumers using each device for gifts purchases, 2023 & 2022
- Consumers using each fulfilment option for gifts, 2023 & 2022
- Easter gifts average spend, 2023 & change on 2022
- Easter eggs & confectionery 2023 (by demographic) and 2022, 2021 penetration
- Top 15 brands consumers bought Easter eggs & confectionery gifts from, 2023 & 2022
- Other gift food 2023 (by demographic) and 2022, 2021 penetration
- Other non-food gifts 2023 (by demographic) and 2022, 2021 penetration
- Gift drink 2023 (by demographic) and 2022, 2021 penetration
- Plants & flowers 2023 (by demographic) and 2022, 2021 penetration
- Beauty & personal care 2023 (by demographic) and 2022, 2021 penetration
- Overall gifts planned/impulse purchases, and by category, 2023 & 2022
- Overall gifts personalisation, and by category, 2023 & 2022
- Overall seasonal items penetration 2023 (by demographic) and 2022, 2021 penetration
- Retailers shopped at for seasonal items, 2023 & 2022
- Drivers of seasonal items retailer selection, 2023, and change on 2022
- Consumers using each channel for seasonal items, 2023 & 2022
- Consumers using each physical store type for seasonal items, 2023 & 2022
- Consumers using each device for seasonal items purchases, 2023 & 2022
- Consumers using each fulfilment option for seasonal items, 2023 & 2022
- Average spend on Easter seasonal products, 2023, and change on 2022
- Cards 2023 (by demographic) and 2022, 2021 penetration
- Gift wrap & accessories 2023 (by demographic) and 2022, 2021 penetration
- Decorations 2023 (by demographic) and 2022, 2021 penetration
- Homewares 2023 (by demographic) and 2022, 2021 penetration
- Outdoor gardening products 2023 (by demographic) and 2022, 2021 penetration
- Clothing 2023 (by demographic) and 2022, 2021 penetration
- Electrical goods 2023 (by demographic) and 2022, 2021 penetration
- DIY & home improvement 2023 (by demographic) and 2022, 2021 penetration
- Indoor plants & flowers 2023 (by demographic) and 2022, 2021 penetration
- Overall seasonal items planned/impulse purchases, and by category, 2023 & 2022
- Overall seasonal items personalisation, 2023 & 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Amazon
- Apple
- Argos
- ASDA
- B&M
- B&Q
- Beauty Bay
- Boots
- Card Factory
- Clintons
- Co-op
- Crocus
- Currys
- Dunelm
- Gettingpersonal
- H&M
- Home Bargains
- Iceland
- IKEA
- John Lewis & Partners
- Lidl
- Marks & Spencer
- Monsoon
- Moonpig
- Morrisons
- New Look
- Next
- Nike
- Original Factory Shop
- Poundland
- Primark
- River Island
- Sainsbury's
- Sephora
- Superdrug
- Tesco
- The Body Shop
- The Range
- TK Maxx
- Very
- Waitrose & Partners
- WH Smith
- Wickes
- Wilko
- Zara
