Thailand Used Smartphone Market Outlook to 2027F

The report provides a comprehensive analysis of the potential of the Used Smartphone Industry in Thailand. The report covers an overview and genesis of the industry, market size on the basis of revenue and sales volume.

Its market segmentation includes distribution channel, marketing channel, source of lead generation, sales, battery capacity, age of smartphone, sourcing medium, type of network, screen size, operating system, price of used smartphone; growth enablers and drivers, challenges and bottlenecks, trends driving digital adoption; regulatory framework; industry analysis, competitive landscape including competition scenario, and market shares of major players. The report concludes with future market projections of each segmentation and analyst recommendations.

Market Overview:

According to publisher estimates,Thailand Used Smartphone Market- which grew at a CAGR of 11.6% in the period of 2017-2022P - is expected to grow at a CAGR of 13.9% in the forecasted period of 2022P-2027F, owing to adoption of 5G network and a high proportion of low- to mid-income consumers.

Growing popularity of online marketplaces for the sale of used smartphone has substantially increased in Thailand.

The market is highly dependent upon offline and unorganized players. Offline players compete with each other on the basis of products offered, its geographical presence, product quality, after sale services, value added services etc.

Key Trends by Market Segment:

• By Sourcing Medium: Retail customers captures major market share by sourcing medium. This is due to presence of high proportion of low to mid income group in Thailand. They prefer buying used smartphone instead of new smartphone, thereby capturing major market share by sourcing medium. Business captures significant market share as they distribute used smartphone to employee as they are cost effective
• By Types of Distribution Channel and Type of Marketing Channel: High revenue share of unorganized distribution channel is due to the presence of online marketplaces who source second hand smartphones from offline stores/dealers and further sell it to the second-hand buyers from their online marketplace. Offline dealers captures ~% of market share because of their knowledge about consumer preferences

Competitive Landscape

The used smartphone industry is moderately fragmented with majority unorganized smartphone dealers in Thailand. The online players compete with each other on the basis of listings, its geographical presence, average price, value added services etc. Thailand used smartphones market is moderately fragmented with majority unorganized players capturing 60% of market share.

Future Outlook

Market size by revenue and volume of used smartphones market is expected to grow positively from 2022P to 2027F due to the rapid launch of new smartphone models, rapid upgradation of technology, and people shifting from one smartphone to another quickly and thereby accelerating used smartphone market.

Strategic initiatives such as: easy EMI options, cash on delivery, wide variety of options, free home delivery in online market will boost the online used smartphone market.