Alcoholic Beverage Packaging Market Report 2025

The alcoholic beverage packaging market size has grown strongly in recent years. It will grow from $76.93 billion in 2024 to $82.46 billion in 2025 at a compound annual growth rate (CAGR) of 7.2%. The growth in the historic period can be attributed to consumer trends, regulatory compliance, brand differentiation, supply chain efficiency, globalization of markets.

The alcoholic beverage packaging market size is expected to see strong growth in the next few years. It will grow to $108.85 billion in 2029 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to sustainable packaging, premiumization, e-commerce growth, health and wellness trends, emerging markets. Major trends in the forecast period include lightweight and portable packaging, focus on tamper-evident and security features, increasing popularity of glass alternatives, collaborations with artists and designers, adoption of eco-friendly materials.

The upward trajectory of alcoholic beverage consumption is poised to drive growth within the alcoholic beverage packaging sector. This surge stems from shifts in societal and cultural norms, increased availability of alcoholic drinks, evolving marketing strategies, and alterations in economic and social landscapes. As global demand for alcoholic beverages continues to rise, the necessity for efficient and innovative packaging solutions intensifies, catering to both consumer demands and regulatory standards. In February 2023, a report by PennState Extension highlighted that alcohol consumption in adults aged 18 and above escalated to 63% in 2022 from 60% in 2021, with a parallel increase to 65% among legal drinking-age adults of 21 years, indicating a significant driver for the alcoholic beverage packaging market.

The burgeoning adoption of sustainable packaging practices is anticipated to propel growth within the alcoholic beverage packaging industry. This approach involves designing, developing, and employing packaging materials and methods that curtail environmental impact across the packaging lifecycle. Embracing sustainable packaging solutions often involves utilizing lightweight materials, optimizing packaging sizes, and streamlining transportation to minimize energy consumption and greenhouse gas emissions associated with production and distribution. Notably, as of January 2023, reports from Protega Global, a UK-based packaging company, underscored that 81% of consumers are now demanding sustainable packaging. Furthermore, 64% of consumers exhibit a preference for retailers offering sustainable packaging, while 50% are willing to pay more for such environmentally conscious packaging and delivery, underscoring its role in driving the alcoholic beverage packaging market.

Technological advancements stand as a prominent trend reshaping the landscape of alcoholic beverage packaging. Companies within this market are actively engaged in developing novel sustainable packaging technologies to fortify their market positions. An exemplar of this trend emerged in October 2022, as Diageo, a UK-based beverages company, collaborated with ecoSPIRITS, a Singapore-based beverages packaging company, to launch the ecoSPIRITS Intelligent Circular Closed Loop Network. This system is tailored to reduce waste and environmental impact within the spirits industry, particularly focusing on packaging and distribution. The introduction of the SmartPour 2.0S Smirnoff Edition, marked as the first Internet-of-Things (IoT) device powered by ecoSPIRITS' cloud-based CircularONE software platform, is aimed at enhancing security, scalability, and efficiency within ecoSPIRITS' global closed loop network.

Leading companies in the alcoholic beverages packaging market are launching innovative products, such as sealed-in straws, to enhance convenience and improve the user experience. A sealed-in straw is integrated directly into the beverage packaging. For example, in May 2024, Jinx Drinx, a Singapore-based ready-to-drink alcoholic beverage company, introduced Boozy Punch. This innovative alcoholic beverage features a patent-pending pouch packaging that includes a sealed-in straw designed to prevent drink tampering and reduce the risks associated with drug-facilitated sexual assault (DFSA). The pouch has an embedded straw that can be accessed by tearing off a corner, making it easy to sip while ensuring that the drink remains tamper-proof. This design effectively addresses significant safety concerns, particularly for younger consumers.

In April 2022, Berlin Packaging, a US-based hybrid packaging supplier specializing in plastic, metal, and glass containers, executed the acquisition of Panvetri S.R.L. for an undisclosed sum. This strategic acquisition serves to bolster, expand, diversify, and enhance Berlin Packaging's market presence across Europe, particularly in Italy. Berlin Packaging is poised to assist Panvetri in augmenting its product portfolio by leveraging its established sales team and robust local footprint. Panvetri S.R.L., situated in Italy, specializes in packaging solutions for alcoholic beverages, olive oils, magnums, and other related products, marking a strategic move to strengthen Berlin Packaging's foothold in the European and Italian markets.

Major companies operating in the alcoholic beverage packaging market include Mondi plc, Amcor Plc, Ball Corporation, Crown Holdings Inc., Berry Global Group Inc., Tetra Pak International SA, Owens-Illinois (O-I) Inc., Krones AG, Orora Packaging Australia Pty. Ltd., Vetreria Etrusca SpA, Brick Packaging LLC, Nampak Limited, Encore Glass Inc., Gerresheimer AG, United Bottles & Packaging, Saint Gobain SA, Ardagh Group SA, Stora Enso Oyj, IntraPac International LLC, WestRock LLC, ProAmpac Holdings Inc., Beatson Clark Ltd., Berlin Packaging LLC, DS Smith plc, Graphic Packaging International LLC, Huhtamaki Oyj, Piramal Glass Limited, Smurfit Kappa Group.

North America was the largest region in the alcoholic beverage packaging market in 2024. Asia-Pacific is expected to be the fastest-growing region in the alcoholic beverages packaging market report during the forecast period. The regions covered in the alcoholic beverage packaging market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the alcoholic beverage packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Alcoholic beverage packaging pertains to the materials and designs employed for containing and transporting alcoholic drinks. The primary function of external packaging for alcoholic beverages is to securely hold and safeguard the liquid contents.

The principal products in alcoholic beverage packaging include cans, bottles, and other variations. Cans, for instance, are cylindrical containers crafted from materials such as aluminum or steel, commonly utilized for packaging beer, cider, or other alcoholic beverages. These containers, made from materials such as glass, metal, plastic, and others, cater to the packaging needs of a diverse range of alcoholic drinks, including beer, wine, spirits, and more.

The alcoholic beverage packaging market research report is one of a series of new reports that provides alcoholic beverage packaging market statistics, including alcoholic beverage packaging industry global market size, regional shares, competitors with an alcoholic beverage packaging market share, detailed alcoholic beverage packaging market segments, market trends, and opportunities, and any further data you may need to thrive in the alcoholic beverage packaging industry. This alcoholic beverage packaging market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The alcoholic beverages packaging market consists of sale of metal cans, cartons, jars, and pouches. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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