Vegan Supplements Market Report 2026

The vegan supplements market size has grown strongly in recent years. It will grow from $11.35 billion in 2025 to $12.36 billion in 2026 at a compound annual growth rate (CAGR) of 8.9%. The growth in the historic period can be attributed to growth of vegan and vegetarian populations, rising health and wellness awareness, expansion of dietary supplement retail channels, increased availability of plant-based raw materials, demand for allergen-free supplements.

The vegan supplements market size is expected to see strong growth in the next few years. It will grow to $18.04 billion in 2030 at a compound annual growth rate (CAGR) of 9.9%. The growth in the forecast period can be attributed to increasing focus on personalized nutrition, rising investments in plant-based ingredient innovation, expansion of online supplement distribution, growing consumer focus on sustainability, increasing regulatory scrutiny on supplement labeling. Major trends in the forecast period include increasing demand for plant-based nutritional supplements, rising adoption of clean-label vegan products, growing use of algae and fermentation-derived ingredients, expansion of personalized vegan supplement offerings, enhanced focus on allergen-free formulations.

The increasing adoption of veganism is anticipated to drive the growth of the vegan supplements market in the coming years. Veganism is a dietary lifestyle based entirely on plant-derived foods and excludes the consumption and use of animal-based products. The growing acceptance of veganism is strengthening demand for vegan supplements, as individuals following this lifestyle often rely on supplements to meet nutritional requirements for vitamins such as vitamin B12, vitamin D3, and folic acid. For example, in January 2024, according to a survey conducted by Finder.com LLC, a US-based personal finance comparison platform, the vegan population reached 2.5 million in early 2024, rising from 1.1 million in 2023. Consequently, the increasing popularity of veganism is fueling expansion in the vegan supplements market.

Companies operating in the vegan supplements market are increasingly focused on introducing innovative offerings, such as vegan menopause supplements, to deliver natural and clean-label support for women undergoing hormonal changes. A vegan menopause supplement is a plant-based formulation designed to help manage menopause-related symptoms without relying on animal-derived ingredients or synthetic additives. For instance, in October 2025, Dr. Vegan, a UK-based plant-based nutritional supplement provider, launched MenoFriend across 53 Waitrose stores and through online channels. The product delivers a natural, vegan-friendly option for menopause symptom management while reinforcing the company’s emphasis on transparent and clean formulations. Its expansion into retail channels reflects rising consumer interest in plant-based wellness solutions and underscores the growing need for accessible menopause support products.

In September 2023, Nordic Naturals, a Norway-based supplement manufacturer, entered into a partnership with Sam’s Club to broaden the distribution of its premium dietary supplements, including newly introduced vegan products. This collaboration is intended to improve consumer access to health and wellness products across Sam’s Club locations, in line with increasing demand for plant-based supplements, and highlights Nordic Naturals’ focus on promoting sustainable nutrition through strategic partnerships. Sam’s Club is a US-based provider of vegan supplements.

Major companies operating in the vegan supplements market are Aloha Inc., Amway Corp., Deva Nutrition LLC, DuPont Inc., HTC Health Ltd., Jarrow Formulas Inc., Nestlé S.A., Nutrazee, Kerry Group plc, Danone S.A., Bhu Foods, Vitamin Energy LLC, Solgar Inc., NOW Foods Pvt. Ltd., Natrol LLC, Garden of Life LLC, Pure Encapsulations LLC, Orgenetics Inc., Ora Organic Inc., Nutrazee Inc., Aloha Technology Private Limited, NuGo Nutrition LLC, One Brands LLC, G&G Vitamins Ltd., Glanbia plc, Herbalife Nutrition Ltd.

North America was the largest region in the vegan supplements market in 2025. The regions covered in the vegan supplements market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the vegan supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The vegan supplement market consists of sales of vitamin B12, omega-3 fatty acids, and vitamin D3 derived from plants and algae. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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