Global Prenatal Vitamin Supplement Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

Utilizing advanced micronutrient delivery systems provides prenatal care, supporting the health of expectant mothers and their babies

The Global Prenatal Vitamin Supplement Market is estimated to be USD 571.11 Mn in 2023 and is expected to reach USD 790.22 Mn by 2028 growing at a CAGR of 6.71%.

Prenatal vitamin supplements are nutritional supplements intended to be taken before and during pregnancy. Ingestion of a prenatal vitamin supplement consists of dietary elements that provide additional vitamin value. It exists in a variety of forms, including powders, pills, tablets, liquids, and gel capsules. Prenatal vitamin supplement use has risen throughout time because of the advantages they provide, such as nutrient-dense components, safety, and a preferred option of maintaining nutrient value during pregnancy. Prenatal vitamins are daily vitamin/mineral supplements that are required before, during, and after pregnancy. One of the most vital vitamins for a pregnant woman is folic acid. Vitamin B, often known as folic acid, is a nutrient that aids cell growth and development.

An adequate understanding of the importance of nutritional supplements during pregnancy is one of the factors driving market expansion. In addition, market growth would be helped by research initiatives that show the benefits of using prenatal supplements. However, the market's expansion is hindered by the regulatory structure. Furthermore, market players' increased investments in the development of effective prenatal supplements will provide lucrative prospects soon. Fertility treatment has been given the green light by medical professionals, and various groups of people have turned to it in recent years. This has invented different opportunities in the global market for prenatal vitamins supplements. Additionally, terrible living conditions frequently result in immature egg fertilization in women. To promote a healthy delivery, prenatal vitamins supplements must be administered in this situation. As a result, many problems and diseases in pregnant women can need the use of prenatal vitamins supplements.

Prenatal vitamin supplements are more popular as pregnant women become more aware of their options. For example, the National Health Mission (NHM) created a mobile-based application in April 2021 to raise awareness among parents, health workers, and pregnant women about the importance of pre-and post-natal care, institutional delivery, and immunization. Moreover, in February 2021, the Republic of South Africa's Department of Health raised awareness by educating the public about pregnancy and enhancing healthy pregnancies during pregnancy week so that women can have healthy babies, leading to an increase in demand for prenatal vitamin supplements.

Market Segmentations

• The Global Prenatal Vitamin Supplement Market is segmented based on Type, Form, Distribution Channel, and Geography.
• By Type, the market is classified into Vitamins, Minerals, and Essential Fatty Acids. The vitamins segment is expected to continue to dominate the market during the forecast period due to the high demand for vitamins such as folic acid, vitamin D, and vitamin B12, which are essential for the healthy development of the fetus.
• By Form, the market is classified into Capsule, Powder, and Gummy. The capsule segment held the largest market share. This is because Capsules are the most used form of prenatal supplements due to their convenience, ease of consumption, and longer shelf life.
• By Distribution Channel, the market is classified into Super Market, Hospital Pharmacy, Drug Store, and Online Platform. The online platform segment has the largest market share. This is due to the increasing adoption of e-commerce channels and the convenience offered by online platforms, which allow consumers to purchase products from the comfort of their homes.
• By Geography, the market is classified into the Americas, Europe, Middle-East & Africa, and Asia-Pacific. The Americas has the largest market share. The high market share in the Americas is attributed to the increasing awareness about prenatal care and the high adoption of prenatal supplements among pregnant women in the region.

Recent Development

1. Trimacare developed a prenatal supplement that meets the nourishment needs of the mother and baby throughout each trimester, providing trimester-specific care and ensured rounded development - December 2021
2. Church & Dwight Co., Inc. launched a new line of prenatal vitamins called Vitafusion Organic Prenatal Multivitamin, which is USDA certified organic and contains essential nutrients such as folic acid, vitamin D, and iron - January 2021

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are, Abbott Laboratories, Biotics Research Corp., Church and Dwight Co. Inc., Nestle SA, Nordic Naturals, etc.

Countries Studied

• America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of the Americas)
• Europe (Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxemburg, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
• Middle East and Africa (Egypt, Israel, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates, and Rest of MEA)
• Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

• The report presents a detailed Ansoff matrix analysis for the Global Prenatal Vitamin Supplement Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development, and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
• The publisher analyses the Global Prenatal Vitamin Supplement Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
• Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Prenatal Vitamin Supplement Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The research report also provides a detailed market size analysis and projections in volume and value terms. The projections are calculated using verified research methodologies.
• Excel data sheet for the market size will also be provided with the report.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter’s 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 on the market is also featured in the report.
• The report includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report includes Self-Assessment Form, which helps customers evaluate their position in the market compared to their competitors.
• The report offers customized research - tailored uniquely to our customers with a quick turnaround time. We offer a 15% customization option at no extra charge to all our clients for any of our syndicated reports.

Report Highlights:

• A complete analysis of the market, including the parent industry
• Important market dynamics and trends
• Impact Analysis - a comprehensive assessment to confront risk and make strategic & operational decisions to counter the changes in the market environment.
• Market segmentation
• Competitive Analysis: Comparative analysis of competitor
• Historical, current, and projected size of the market based on value and volume
• Market size of the US states
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market