The Global Meal Kit Delivery Services Market is estimated to be USD 6.61 Bn in 2023 and is expected to reach USD 13.85 Bn by 2028 growing at a CAGR of 15.96%.Utilizing data-driven personalization and sustainability-focused packaging to deliver convenient, pre-portioned meal kits with diverse cuisines, catering to time-strapped individuals seeking hassle-free cooking experiences
A meal kit is a subscription food service in which the company delivers pre-portioned or partially prepared food ingredients and recipes to the customers to prepare food at home. The concept of meal kit delivery services originated in Europe in 2007 and it is now popular in the U.S. and other nations. In meal delivery services, the company delivers pre-cooked meals rather than ingredients. The service is new to the customers; however, the demand for the same is relatively high due to several tailwind factors such as increasing awareness regarding hygiene among consumers, the trend of cooking among millennials, and cooking shows influencing people to try new dishes at home.
The demand for meal kit delivery services is increasing owing to their cost-effectiveness and time-saving. The cost of eating in a restaurant is almost five times higher than cooking from scratch. Also, as the meal-kit delivers ingredients in proper proportions, it saves time for making a meal. The consumer shift towards urbanization, increasing per capita income, and changing lifestyle are also factors driving the meal kit delivery services market.
Consumers are increasingly becoming health-conscious, for which they are focusing on home-made foods rather than processed foods or to dine out. The demand for home-made meals is also increasing, owing to increasing hygiene among consumers. Moreover, it is considered that home-made food is healthier than processed or fast food. As per the study commissioned by Johns Hopkin School of Public Health, 'People who frequently cook meals at home eat healthier and consume fewer calories than those who cook less.'
Moreover, the demand for these meal services increases as one can enjoy a restaurant's taste like a dish at home by cooking the pre-portioned meal. The major companies, such as HelloFresh SE and Blue Apron LLC, operating in the meal kit delivery services market, offer restaurants like provolone burgers with marinated kale and brown butter gnocchi at home.
Market Segmentations
- The Global Meal Kit Delivery Services Market is segmented based on Meal Type, Offering Type, Distribution Channel, and Geography.
- By Meal Type, the market is classified into vegetarian, non-vegetarian. The non-vegetarian segment is expected to sustain its dominance during the forecast period. The non-vegetarian segment accounted for the largest market share. This dominance is attributed to the presence of proteins, minerals, and vitamins such as A, B6, B12, niacin, and thiamine in meat, that is making it appealing to consumers. Along with this, the availability of a wide range of fresh, value-added, and healthful meats from numerous product delivery service providers is expected to fuel the meal kit market demand for the segment.
- By Offering Type, the market is classified into heat & eat and cook & eat. the cook-and-eat segment is expected to be the dominant segment during the forecast period. The segment is expected to grow owing to the popularity of gourmet-style, home-cooking among youngsters. Along with this it also offers consumers to try various recipes or healthy meals without spending any extra money on eating at restaurants.
- By Distribution Channel, the online segment dominated the market during the forecast period. The segment accounts for the major share since the online sales channel has increased consumer reach owing to which it has evolved as a key source of revenue for many companies. Consumers are becoming more aware of the many purchase patterns that exist in society as technology advances and internet services become more widely available. The technology attracts millennials and generation Z and is expected to influence the buying pattern of products.
- By Geography, the market is classified into the Americas, Europe, Middle East & Africa, and Asia-Pacific. The Americas dominating the market, followed by Europe. Asia-Pacific is expected to witness the highest growth during the forecast period, owing to the surge in the number of time-poor consumers coupled with rising disposable income in the region.
Recent Development
- Freshly Inc., launched its first-ever plant-based prepared meals line - ‘Purely Plant’, including six new meals featuring plant-based proteins made with clean, whole-food ingredients to cater to ongoing demand for variety, taste, nutrition, plant-based meal options and convenience among consumers. Meals can be heated and served in three minutes with no preparation required - August 2021
- HelloFresh acquired Factor75, LLC for USD 277 million. The acquisition was aimed at strengthening HelloFresh’s position in the U.S. market and increase its consumer base across the country - November 2020
Company Profiles
The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are, Blue Apron, LLC, Freshly, Inc., Snap Kitchen,LLC, Lucky Dog Cuisine, Inc., Pruvit Ventures, Inc., etc.Countries Studied
- America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of the Americas)
- Europe (Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxemburg, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
- Middle East and Africa (Egypt, Israel, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates, and Rest of MEA)
- Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)
Competitive Quadrant
The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.Ansoff Analysis
- The report presents a detailed Ansoff matrix analysis for the Global Meal Kit Delivery Services Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development, and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
- The publisher analyses the Global Meal Kit Delivery Services Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
- Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.
Why buy this report?
- The report offers a comprehensive evaluation of the Global Meal Kit Delivery Services Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
- The research report also provides a detailed market size analysis and projections in volume and value terms. The projections are calculated using verified research methodologies.
- Excel data sheet for the market size will also be provided with the report.
- The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
- The report includes an in-depth market analysis using Porter’s 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 on the market is also featured in the report.
- The report includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
- The report includes Self-Assessment Form, which helps customers evaluate their position in the market compared to their competitors.
- The report offers customized research - tailored uniquely to our customers with a quick turnaround time. We offer a 15% customization option at no extra charge to all our clients for any of our syndicated reports.
Report Highlights:
- A complete analysis of the market, including the parent industry
- Important market dynamics and trends
- Impact Analysis - a comprehensive assessment to confront risk and make strategic & operational decisions to counter the changes in the market environment.
- Market segmentation
- Competitive Analysis: Comparative analysis of competitor
- Historical, current, and projected size of the market based on value and volume
- Market size of the US states
- Market shares and strategies of key players
- Recommendations to companies for strengthening their foothold in the market
Table of Contents
1 Report Description
2 Research Methodology
3 Executive Summary
4 Market Dynamics
5 Market Analysis
6 Global Meal Kit Delivery Services Market, By Meal Type
7 Global Meal Kit Delivery Services Market, By Offering Type
8 Global Meal Kit Delivery Services Market, By Distribution Channel
9 Americas' Meal Kit Delivery Services Market
10 Europe's Meal Kit Delivery Services Market
11 Middle East and Africa's Meal Kit Delivery Services Market
12 APAC's Meal Kit Delivery Services Market
13 Competitive Landscape
14 Company Profiles
15 Appendix
Companies Mentioned
- Blue Apron, LLC
- Freshly, Inc.
- Snap Kitchen,LLC
- Gousto, Hungryroot
- Hellofresh
- Hungryroot
- Lucky Dog Cuisine, Inc.
- Marley Spoon Ag,
- Home Chef
- Nestle SA
- Nomnomnow, Inc.
- Oisix Ra Daichi, Inc.
- Ollie Pets Inc.
- Petplate, Spot And Tango,
- Pruvit Ventures, Inc.
- Purple Carrot
- Relish Labs LLC
- Sun Basket
- Tailsco Ltd.
- The Farmer’s Dog, Inc.
- The Kroger Co.
