Global Matcha Tea Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

Traditional Japanese tea-making practices and ceremonial-grade matcha to create a contemporary beverage experience with a focus on premium quality, natural energy, and antioxidant benefits

The Global Matcha Tea Market is estimated to be USD 4.04 Bn in 2023 and is expected to reach USD 6.06 Bn by 2028 growing at a CAGR of 8.45%.

Increasing awareness about the health benefits of matcha tea and rising demand for nutrient-rich, healthy beverages which contain vitamins and antioxidants, along with the unique flavor that this type of tea can add to various foods are the primary factors driving revenue growth of the matcha tea market.

Matcha tea is high in antioxidants and vitamins, and demand is expected to increase owing to rising awareness regarding the benefits among an expanding base of health-conscious consumers. Furthermore, market growth is expected to be supported by rising demand for nutrient-dense, organic, and natural products. Demand is more among health-conscious customers and tea connoisseurs are expected to rise quickly, propelling market revenue growth throughout the projected period.

Increasing health and wellness awareness among consumers globally has been a major factor driving revenue growth of the matcha tea market. Matcha tea has several health benefits. It helps in increasing metabolism and calorie burning, detoxifies the skin, calms the mind, and relaxes the body. It also lowers blood sugar and cholesterol, which lowers the risk of heart disease. As per the American Heart Association (AHA), about half of all adults in the U.S. suffer from heart illness. Dietary beverages reduce the risk of heart attack, type 2 diabetes, obesity, and stroke. This grade of tea is very much popular among skin-conscious millennials and generation Z population as they often face acne problems, especially during puberty or adolescence. Antiandrogenic properties of ECGC help to lower stress and regulate androgen hormones, and acne outbreaks can be controlled. According to research, L-theanine gives matcha tea it’s mellow high (an amino acid). The amino acid may aid in enhancing brain function and easing anxiety symptoms. The tea's L-theanine and caffeine also have the potential to enhance focus, alertness, and memory. Thermogenesis (the body's rate of burning calories) can be increased by matcha powder, increasing it from 8% to 10%

Matcha is also used in a variety of beverages and sweets, including lattes, frappés, waffles, green tea ice cream, cupcakes, cookies, and a variety of other treats. The rising demand, however, is for matcha tea and lattes since weight watchers and health-oriented customers are steadily reducing consumption of sugary treats. Consumers’ shifting preference towards plant-based, healthy beverages along with increasing impact of social media where fitness-based products are advertised and promoted across the globe also contributes to the revenue growth of the matcha tea market.

• Many diseases could be prevented or treated by foods and dietary components, but enough research and study are not being done to identify helpful compounds and verify their safety and effectiveness. The ability to conduct such research is largely dependent on adequate regulations. Major food & beverage businesses want to grow into health-promoting foods, but there is little reason to invest in real research when items can be successfully promoted based on vague references alone. This practice sometimes proves to be very harmful to consumers. Slow Research and Development (R&D) activities with limited funding and capital are restricting market revenue growth.

Market Segmentations

• The Global Matcha Tea Market is segmented based on Form, Grade, Distribution Channel, End-Users, and Geography.
• By Form, the market is classified into Powdered Matcha Tea and Instant Matcha Tea. Powdered matcha tea segment holds the largest market share, accounting for over 80% of the total market. This is because powdered matcha tea is the most traditional and popular form of matcha tea. It is also the most versatile, as it can be used in a variety of applications, including making matcha lattes, smoothies, and desserts.
• By Grade, the market is classified into Ceremonial Grade Matcha Tea, Classic Grade Matcha Tea, and Culinary Grade Matcha Tea. Ceremonial grade matcha tea segment holds the largest market share, accounting for over 50% of the total market. This is because ceremonial grade matcha tea is the highest quality form of matcha tea. It is made from the finest leaves of the tea plant and is grown in the shade for several weeks before harvest. Ceremonial grade matcha tea is used for traditional Japanese tea ceremonies.
• By Distribution Channel, the market is classified into Hypermarkets/Supermarkets, Specialty Stores, and Online Retailers. Hypermarkets/supermarkets channel holds the largest market share, accounting for over 50% of the total market. This is because hypermarkets and supermarkets are convenient and accessible to consumers. They also offer a wide variety of matcha tea products to choose from.
• By End-Users, the market is classified into Regular Tea and Beverages, Food, and Cosmetics & Personal Care. Regular tea and beverages segment holds the largest market share, accounting for over 60% of the total market. This is because regular tea and beverages are the most popular way to consume matcha tea. Matcha tea can be added to hot or cold water, milk, or other beverages. It can also be used to make smoothies, desserts, and other food items.
• By Geography, the market is classified into the market is classified into the Americas, Europe, Middle East & Africa, and Asia-Pacific. This region holds the largest market share. Asia-Pacific is the traditional home of matcha tea and has a large and growing population of health-conscious consumers.

Recent Development

• Starbucks is one of the largest coffee chains in the world, with over 30,000 stores in 80 countries. The company's new line of matcha drinks will be available in a variety of flavors, including matcha latte, matcha frappuccino, and matcha tea. The drinks will be made with high-quality matcha tea powder from Japan - March 2023
• Nestle is one of the largest food and beverage companies in the world, with over 200 brands and products sold in over 190 countries. The company's acquisition of the rights to sell matcha tea products under the Nescafe brand name will allow Nestle to expand its reach into the growing market for matcha tea products. Nestle plans to launch a new line of matcha tea products under the Nescafe brand name in the coming months - April 2023

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are, Aio Tea Company, Green Food Corp., Ito En Ltd., Starbucks Corp., Tenzo Tea, etc.

Countries Studied

• America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of the Americas)
• Europe (Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxemburg, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
• Middle East and Africa (Egypt, Israel, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates, and Rest of MEA)
• Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

• The report presents a detailed Ansoff matrix analysis for the Global Matcha Tea Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development, and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
• The publisher analyses the Global Matcha Tea Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
• Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Matcha Tea Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The research report also provides a detailed market size analysis and projections in volume and value terms. The projections are calculated using verified research methodologies.
• Excel data sheet for the market size will also be provided with the report.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter’s 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 on the market is also featured in the report.
• The report includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report includes Self-Assessment Form, which helps customers evaluate their position in the market compared to their competitors.
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Report Highlights:

• A complete analysis of the market, including the parent industry
• Important market dynamics and trends
• Impact Analysis - a comprehensive assessment to confront risk and make strategic & operational decisions to counter the changes in the market environment.
• Market segmentation
• Competitive Analysis: Comparative analysis of competitor
• Historical, current, and projected size of the market based on value and volume
• Market size of the US states
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market