Global Hibiscus Flower Powder Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

India is one of the key cultivators of the hibiscus plant, with over 70 varieties of the plant which are safe for human consumption

The Global Hibiscus Flower Powder Market is estimated to be USD 134.03 Mn in 2023 and is expected to reach USD 187.45 Mn by 2028 growing at a CAGR of 6.94%.

Hibiscus flower powder is a natural product made from dried hibiscus flowers ground into a fine powder. These flowers are commonly used in traditional medicine and as a natural remedy for various health issues, such as high blood pressure, inflammation, and digestive problems. Rich in antioxidants, vitamin C, and minerals like calcium and iron, hibiscus flower powder is a nutritious addition to a healthy diet. Its tangy and slightly tart taste can be adjusted by adding sweeteners or other flavorings based on personal preference. Overall, hibiscus flower powder is a versatile and natural ingredient that offers a range of potential health benefits, including treating diseases such as diabetes and inflammatory disorders. Its extract is also effective against pathogens, which reduces the risk of spreading numerous diseases.

Moreover, the increasing focus on developing advanced cultivation methods and techniques due to the surge in demand for hibiscus flower extracts is the major factor driving the market's growth. Hibiscus flower tea made from the powder is caffeine-free, offering another growth opportunity due to its aromatic, flavorful, and caffeine-free drink Applications in the beverage segment of the global food and beverage industry.

However, market participants face constraints such as the supply of volatile raw materials, disorganized and poorly monitored growth, and a lack of skilled labor for pre-harvest operations. Additionally, the lack of raw materials required for pollen production is a major limitation to the market's growth in the forecast period.

Market Segmentations

• The Global Hibiscus Flower Powder Market is segmented based on Type, Source, Distribution Channel, Applications, and Geography.
• By Type, the market is classified into Powder and Tea Bags.
• The Tea Bags segment is expected to grow with the highest CAGR in the upcoming years. Tea bags and their usage in the hibiscus flower powder market are a new concept in most countries. Tea bags are made from dried leaves of the Camellia sinensis plant and have been used as an alternative to coffee and other beverages for quite some time now. Moreover, the convenience factor of tea bags is another reason for the increased demand. Tea bags containing hibiscus flower powder are easy to use and can be prepared quickly, making them a popular choice for busy individuals who are looking for a quick and healthy beverage option.
• By Source, the market is classified into Conventional and Organic.
• The conventional segment is predicted to grow with the fastest CAGR in the upcoming year. It is generally more affordable compared to organic hibiscus flower powder, making it a more accessible option for a larger consumer base. Moreover, conventional hibiscus flower powder is widely available and can be easily sourced from various suppliers, which is another reason for its increased demand. Lastly, some consumers may not prioritize or require organic certification for hibiscus flower powder and therefore opt for the conventional variety.
• By Distribution Channel, the market is classified into Online and Offline.
• The Online segment is expected to grow with the highest CAGR in the upcoming year. This growth can be attributed to the increasing prevalence of online platforms and e-commerce websites such as Amazon, Walmart, eBay, and various other regional e-commerce facilities worldwide. This is expected to create a vast opportunity for hibiscus flower powder manufacturers and distributors in the coming years. Additionally, suppliers and manufacturers provide discounts, exclusive offers, and schemes on e-commerce websites to promote the trade of hibiscus flower powder.
• By Applications, the market is classified into Cosmetics, Food & Beverage, and Pharmaceuticals.
• The food and beverages segment is predicted to hold the largest market share in the upcoming years. The product has a wide range of applications such as in the manufacturing of cocktails, sector puddings, jelly, juice, and jams, which is expected to contribute significantly to its market share. The increasing consumer interest in a diverse range of packaged food products is also anticipated to drive the demand for the product.
• By Geography, the market is classified into Americas, Europe, Middle-East & Africa, and Asia-Pacific.
• The Asia-Pacific segment is expected to grow with the highest CAGR in upcoming years. Due to the medicinal properties of hibiscus flower powder, it is highly prized in certain countries such as India, Malaysia, and South Korea. Its versatility and numerous beneficial properties have led to its Applications across a wide range of industries.

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Apple Food Industries, Banyan Botanicals, Bixa Botanical, Wild Hibiscus Flower Co., etc.

Countries Studied

• America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
• Europe (Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxemburg, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
• Middle-East and Africa (Egypt, Israel, Qatar, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
• Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

• The report presents a detailed Ansoff matrix analysis for the Global Hibiscus Flower Powder Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
• The publisher analyses the Global Hibiscus Flower Powder Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
• Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Hibiscus Flower Powder Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The research report also provides a detailed market size analysis and projections in volume and value terms. The projections are calculated using verified research methodologies.
• Excel data sheet for the market size will also be provided with the report.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter’s 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 on the market is also featured in the report.
• The report includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report includes Self-Assessment Form, which helps customers evaluate their position in the market compared to their competitors
• The report offers customized research - tailored uniquely to our customers with a quick turnaround time. We offer a 15% customization option at no extra charge to all our clients for any of our syndicated reports.

Report Highlights:

• A complete analysis of the market, including the parent industry
• Important market dynamics and trends
• Impact Analysis - a comprehensive assessment to confront risk and make strategic & operational decisions to counter the changes in the market environment.
• Market segmentation
• Competitive Analysis: Comparative analysis of competitor
• Historical, current, and projected size of the market based on value and volume
• Market size of the US states
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market