Global Transportation Analytics Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

The emerging transportation analytics trends meet the growing demand for autonomous operations, digitalization, and sustainability

• However, the market is being challenged by concerns over reliable data collection, data security, and privacy protection while implementing data analytics. Big data analytics entails gathering massive amounts of data and processing it to obtain insightful knowledge using analytical methods. However, a major concern when it comes to the collection of transportation data is that transportation data can be incomplete, inaccurate, or unreliable at times, particularly owing to the frequent movement of pedestrians and vehicles. Nevertheless, advances in data collection and sensing technologies can potentially help in improving the quality and reliability of transportation data collection. However, concerns over privacy protection are rising as data collection by both private and public institutions has increased over time.

Market Segmentations

• The Global Transportation Analytics Market is segmented based on Type, Deployment, Mode, Application, and Geography.
• By Type, the market is classified into Descriptive, Predictive, and Prescriptive.
• Due to the widespread implementation of smart cities and smart transportation concepts, the descriptive type market has seen a constant increase in demand. With the rising adoption of big data, which has resulted in the rising volumes of data generated and advancements in digital technology, descriptive analytics held the largest market share. The majority of suppliers provide integrated suites of solutions that combine descriptive analytics with predictive and prescriptive analytics.
• By Deployment, the market is classified into On-Premises, Cloud, and Hybrid.
• Cloud deployment is the most preferred way for deployment of this technology and it has dominated the market. Some of the key characteristics that will increase the usability of cloud technology in the use of transportation analytics solutions include its scalability and flexibility, security considerations, and control over the data center. The market is expanding since it is less expensive and requires less upkeep.
• By Mode, the market is classified into Roadways, Railways, Airways, and Waterways.
• Roadways hold the largest market share of the market. The user is assisted in choosing their route to their destination using data gathered through GPS and satellite imaging, which aids in traffic management. This aids in establishing better transportation as well as improved infrastructure. Large-scale analytics have an impact on traffic management systems by making traveler information about congested locations available on the world map.
• By Application, the market is classified into Traffic Management, Logistics Management, Planning & Maintenance, and Others.
• The market is dominated by the Traffic Management segment. Traffic jams and accidents brought on by improper traffic management can be addressed with the help of solutions like video management software with integrated video analytics. Moreover, traffic management analytics will contribute to a decrease in vehicle carbon emissions, resulting in environmentally beneficial traffic solutions.
• By Geography, the market is classified into the Americas, Europe, Middle East & Africa, and Asia-Pacific.
• In terms of market share, Europe dominated the market for transportation analytics. This is because businesses and customers are investing more in transportation analytics solutions, which is expected to create lucrative growth prospects for the European transportation analytics market. The majority of the region's transportation analytics solution providers are frequently involved in the development of new products and the implementation of these solutions and services.

Recent Development

• Hexagon AB acquired GeoDigital to enhance Hexagon's transportation solutions portfolio and expand its market presence. - March 2022
• HERE Technologies launched HERE Data Streams. The platform is designed to enable organizations to collect, process, and analyze real-time transportation data for improved decision-making. - February 2022
• Siemens Mobility launched Simoveo. The software is designed to provide real-time insights into transportation operations, enabling organizations to optimize their operations, improve safety, and reduce costs. - January 2022

Company Profiles

Countries Studied

• America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
• Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Ireland, Luxembourg, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
• Middle East and Africa (Egypt, Israel, Qatar, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
• Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)
• The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

• The report presents a detailed Ansoff matrix analysis for the Global Transportation Analytics Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
• The publisher analyses the Global Transportation Analytics Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
• Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Transportation Analytics Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The research report also provides a detailed market size analysis and projections in volume and value terms. The projections are calculated using verified research methodologies.
• Excel data sheet for the market size will also be provided with the report.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter’s 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 on the market is also featured in the report.
• The report includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report includes Self-Assessment Form, which helps customers evaluate their position in the market compared to their competitors.
• The report offers customized research - tailored uniquely to our customers with a quick turnaround time. We offer a 15% customization option at no extra charge to all our clients for any of our syndicated reports.

Report Highlights:

• A complete analysis of the market, including the parent industry
• Important market dynamics and trends
• Impact Analysis - a comprehensive assessment to confront risk and make strategic & operational decisions to counter the changes in the market environment.
• Market segmentation
• Competitive Analysis: Comparative analysis of competitor
• Historical, current, and projected size of the market based on value and volume
• Market size of the US states
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market