Global Transparent OLED Display Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

OLEDs have become the largest used display panels for transparent display technology

The Global Transparent OLED Display Market is estimated to be USD 2.1 Bn in 2023 and is expected to reach USD 7.85 Bn by 2028 growing at a CAGR of 30.19%.

Transparent OLED displays find applications in various industries, including automotive, retail, aerospace, consumer electronics, and healthcare. In the automotive industry, these displays are used for heads-up displays, instrument clusters, and infotainment systems. In the retail sector, they are used for advertising displays and interactive kiosks. In healthcare, they find use in medical imaging systems and surgical displays. The transparent OLED display industry is dominated by a few major players, including LG Display, Samsung Display, Panasonic, and Sony. These companies are investing heavily in research and development to improve these displays' performance and functionality and expand their range of applications. Overall, the transparent OLED display industry is poised for significant growth in the coming years, driven by the increasing demand for transparent displays in various industries and the growing popularity of wearable devices and other portable electronics.

The increasing demand for advanced displays in the automotive market is one of the key factors driving the growth of the global transparent OLED display market. The automotive industry is increasingly adopting transparent OLED displays for use in heads-up displays, instrument clusters, and infotainment systems, among other applications. Transparent OLED displays offer several advantages over traditional displays in the automotive industry. They provide a clear view of the road ahead and other important information while also allowing drivers to see through the display to the surrounding environment. This improves safety and reduces driver distraction.

Additionally, transparent OLED displays are energy-efficient and offer high contrast, making them ideal for use in vehicles. In addition, deploying consumer products can have positive and negative effects on the global transparent OLED display market. On the one hand, the demand for consumer products such as smartphones, tablets, and TVs with transparent OLED displays can increase the market's size and revenue.

On the other hand, the high cost of deploying these products can hinder their adoption and negatively affect the market. Transparent OLED displays are currently more expensive than traditional displays, and their production is also more complex. As a result, the cost of deploying consumer products with transparent OLED displays is higher than those with traditional displays. This higher cost can make these products less affordable for consumers, leading to lower demand and slower market growth. However, Technological advancements have led to the development of high-performance transparent OLED displays that offer better image quality, higher contrast ratios, and wider viewing angles. This has made them more attractive to consumers and has increased their demand. Thu the advancement in technology is bringing numerous opportunities in the global transparent OLED Display market.

Market Segmentations

• The Global Transparent OLED Display Market is segmented based on Display Size, Resolution, Technology, Product, End User, and Geography.
• By Display Size, the market is classified into Small and Medium Sized and Large. The medium-sized displays segment held the largest market share in the global Transparent OLED Display market. The reason behind this can be attributed to the increasing demand for these displays in various industries such as automotive, consumer electronics, and retail. In the automotive industry, medium-sized Transparent OLED Displays are used in car dashboards, rear-view mirrors, and entertainment systems. The demand for such displays is growing due to their ability to provide high-resolution images and videos, which enhances the overall driving experience. In the consumer electronics industry, medium-sized Transparent OLED Displays are being used in smartphones and tablets. The demand for these displays is increasing due to their high transparency, which provides a better viewing experience. In the retail industry, medium-sized Transparent OLED Displays are being used in advertising and marketing displays. The demand for such displays is growing due to their ability to provide a unique and eye-catching display that can attract customers. Overall, the medium-sized Transparent OLED Display segment is expected to continue to dominate the market due to its growing demand in various industries and applications.
• By Resolution, the market is classified into Ultra-High Definition, Full HD, HD, and Others. The ultra-high definition (UHD) segment is expected to have the largest market share in the global transparent OLED display market due to the growing demand for high-resolution displays in various industries. However, the Full HD and HD segments are also expected to have significant market shares due to their widespread use in consumer electronics. The UHD segment includes displays of 3840 x 2160 pixels or higher resolution. These displays offer the highest level of image detail and clarity, making them suitable for applications that require high-quality visuals, such as digital signage, gaming, and entertainment. The UHD segment is expected to have the largest market share due to the growing demand for high-resolution displays in various industries.
• By Technology, the market is classified into LCD, OLED, and Others. Global OLED display market segmentation based on different types of OLED technology since it has numerous advantages such as advantages over other OLED technologies, such as better brightness, color accuracy, and response time.
• By Product, the market is classified into Head-Mounted Display, Head-Up Display, Digital Signage, and Smart Appliance. the digital signage segment holds the largest market share in the global transparent OLED display market. This is because of the increasing demand for digital signage in public places such as airports, shopping malls, and stadiums. Transparent OLED displays offer high brightness, excellent color reproduction, and transparency, making them ideal for advertising and information display purposes. Moreover, the increasing adoption of smart cities and the growing trend of digital advertising are expected to further drive the growth of the digital signage segment in the coming years. In summary, while each segment of the transparent OLED display market has unique benefits and applications, the digital signage segment holds the largest market share due to its growing demand in public places and the advantages of transparent OLED displays.
• By End User, the market is classified into Retail, Consumer Electronics, Automotive, Aerospace and Defense, and Other End-user Verticals. Among these segments, the consumer electronics industry currently has the largest market share in the global transparent OLED display market. This is the increasing demand for smartphones and other consumer electronics that use transparent OLED displays. The automotive industry is expected to have the highest growth rate in the coming years, as more car manufacturers are incorporating transparent OLED displays into their vehicles.
• By Geography, the market is classified into Americas, Europe, Middle East & Africa, and Asia-Pacific. Among these, Asia Pacific is expected to have the largest market share due to the presence of key manufacturers in the region, coupled with the increasing adoption of OLED displays in various applications, such as smartphones, wearables, and televisions. Additionally, the growing demand for transparent OLED displays in automotive applications in countries like China, Japan, and South Korea is further driving the market growth in the region.

Recent Development

• A 77-inch 8K OLED TV panel using MLA technology was initially unveiled by LG Display at the Society for Information Display's (SID) Display Week 2022, which began on the 10th (local time) and lasted for three days in San Jose, California. The first 8K OLED TV in the world with MLA and EX technologies was the 77-inch model from LG Display - March 2022.
• In order to create micro-OLED displays, Apple Inc. established a partnership with Taiwan Semiconductor Manufacturing Co. The business intends to employ these displays in its next augmented reality (AR) products - February 2021.

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are BenQ Display, BOE Technology Group Co., Ltd., ClearLED, Inc., Crystal Display Systems Ltd., Globus Infocom Ltd., Hangzhou Hikvision Digital Technology Co., Ltd., Hisense International Co., Ltd., etc.

Countries Studied

• America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
• Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
• Middle East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
• Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

• The report presents a detailed Ansoff matrix analysis for the Global Transparent OLED Display Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
• The publisher analyses the Global Transparent OLED Display Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
• Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Transparent OLED Display Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The research report also provides a detailed market size analysis and projections in volume and value terms. The projections are calculated using verified research methodologies.
• Excel data sheet for the market size will also be provided with the report.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter’s 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 on the market is also featured in the report.
• The report includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report includes Self-Assessment Form, which helps customers evaluate their position in the market compared to their competitors.
• The report offers customized research - tailored uniquely to our customers with a quick turnaround time. We offer a 15% customization option at no extra charge to all our clients for any of our syndicated reports.

Report Highlights:

• A complete analysis of the market, including the parent industry
• Important market dynamics and trends
• Impact Analysis - a comprehensive assessment to confront risk and make strategic & operational decisions to counter the changes in the market environment.
• Market segmentation
• Competitive Analysis: Comparative analysis of competitor
• Historical, current, and projected size of the market based on value and volume
• Market size of the US states
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market