Global Vegan Dog Food Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

Rising trend of pet humanization around the world and this trend is increasing demand for high-quality, nutritionally dense pet food

The Global Vegan Dog Food Market is estimated to be USD 103.08 Mn in 2023 and is expected to reach USD 151.1 Mn by 2028 growing at a CAGR of 7.95%.

Vegan dog foods are those that are made without any animal components or by-products. Fruits, grains, cereals, legumes, nuts, vegetable oils, soya, and other non-animal foods can all be used to make vegan dog food. A nutritionally balanced meal for dogs without the use of animal products is the goal of vegan dog food. Dogs can eat both meat and plant-based diets because they are inherently omnivores. As a result, it's critical to ensure that a dog on a vegan diet is getting enough protein, essential amino acids, vitamins, and minerals from plant-based sources. This can be achieved by purchasing high-quality vegan dog food that has been created to deliver all the vital nutrients your dog needs.

So, the market is driven by growing demand for organic and high-quality ingredients content for dog food. A growing number of dog owners are emphasizing giving their pets wholesome meals. Vegetarians and vegans who live with canines that are both carnivorous and omnivorous may find some solace in the recent introduction of plant-based and vegetarian diets to the pet food market. Since the bond between pet owners and their animals has grown, pet owners are now more concerned about the health of their animals and issues like allergies, obesity, and food intolerances. Animals that eat organic dog food benefit from greater general health, fewer digestive problems, fewer skin allergies and disorders, and a higher quality of life. Increasing numbers of pet owners seek to give their animals human-like items or experiences. Pet owners want nutritive advantages, excellent ingredient quality, enhanced digestibility, and animal safety in their pet food since they view their animals as members of the family. Demand for premium pet food with a high nutritional content is rising as a result of this trend. The need of eating healthfully has become more widely recognized thanks to the humanization of pets. An increase in recent pet-related spending demonstrates that it has made it possible for pet owners to spend more on high-quality pet food products.

However, the market is restrained by inadequate protein and nutrition content in a dog's diet can have negative health consequences for dogs. Protein is an essential nutrient that dogs need to maintain their muscle mass, support their immune system, and repair their body tissues. Lack of protein in a dog's diet can lead to weakening in the muscles, tiredness, and sluggish wound healing. A dog's health may suffer from a variety of concerns, such as poor skin and hair, digestive disorders, and a compromised immune system, if their diet is deficient in certain vital nutrients. By feeding dogs with high-quality dog food that satisfies their nutritional requirements, you can make sure that their diet is balanced and nutritionally complete.

However, the market has an opportunity to addition of more nutritional ingredients to vegan dog food and it can be beneficial in improving the nutritional value of the diet. Several dogs' digestive disorders, such as stomach troubles, constipation, and bloating, can be helped by vegan formulas. High-quality protein sources including peas, lentils, chickpeas, and soybeans are added to vegan dog food as a supplement. The essential amino acids that dogs require to maintain healthy muscle mass can be found in these components. Even the most sensitive dogs can feel better using plant-based ingredients because they are simple to digest and frequently free of unpleasant allergies. Adding sources of omega-3 and omega-6 fatty acids such as flaxseed or chia seeds will help enhance a dog's skin and coat health, reduce inflammation, and support their immune system. It’s crucial to make sure the food contains enough of these vital elements because vitamin and mineral deficits can be a problem with vegan dog diets. Sweet potatoes, carrots, and spinach are nutrient-dense foods that can be added to meals to assist give an excellent dose of vitamins and minerals. Digestion can be aided by including probiotic-rich foods like pumpkin or probiotic pills in the diet.

• However, the market is challenged by a lack of uniform regulations for international trade in vegan dog food, which makes it difficult for manufacturers to market their products globally. Regarding pet food ingredients, labeling, and production procedures, each nation has its regulations, which may operate as trade obstacles. Some ingredients or additives that are permitted in pet food may be restricted in some countries but not in others. A consistent label that may be used in all nations is also challenging for producers because other nations may have varied labeling regulations. Customers who are looking for high-quality, nutritionally complete products for their pets have obstacles due to the lack of uniform regulations for worldwide trade in vegan dog food. When buying vegan dog food from different nations, they must overcome various labeling specifications and ingredient laws.

Market Segmentations

• The Global Vegan Dog Food Market is segmented based on Nature, Product, Age Group, Packaging, Distribution Channel, and Geography.
• By Nature, the market is classified into Organic and Conventional.
• Among Nature, Conventional is the most preferred form and holds a dominant share. The emphasis on nutritious foods and high-quality ingredients may be a reflection of how trends in human nutrition and health are beginning to impact the pet health industry. A type of dog food known as a conventional vegan is produced using only plant-based foods such as grains, vegetables, fruits, and legumes. It is made without the use of any animal products to deliver all the necessary nutrients that dogs require to maintain optimum health. It is often sold for a profit and is available at grocery stores, online businesses, and pet stores. As people have grown more concerned with what goes into their diets, they have started to pay closer attention to the components and manufacturing of the food that goes into their dogs. Dogs can benefit from conventional vegan dog food in several ways, including better digestion, lowered risk of food allergies, and environmental sustainability.
• By Product, the market is classified into Frozen & Freeze-Dried Food, Kibble, Dehydrated Food, Treats & Chews, Wet Food, Frozen, and Powder.
• Kibbles vegan dog food holds the maximum share. It is designed to give dogs all the critical nutrients they require to keep their health at its best. Wet vegan dog food contains much less fiber than dry vegan dog food. Like water, fiber is low in calories, therefore it might aid in weight loss. But, it does affect the pet's ability to 'process' its food, ‘regularity,' and stool quality as well as nutritional digestibility, absorption, and gastrointestinal function. The quantity and variety of beneficial bacteria in a pet's digestive tract can also be affected by fiber. Dry foods, which come in a variety of forms such pellets, kibbles, flaked cereals, and others, have a low moisture content. It has elements that come from plants, including hydrolysed vegetable meal, flaxseed meal, hydrolysed vegetable meal, corn, rice, soybean, oats, chickpea, sunflower seed meals, and pea protein. By preventing plaque buildup, it protects the dental health of dogs and cats. In contrast to canned goods, which are prone to rot, dry food can be stored without refrigeration due to its low moisture content.
• By Age Group, the market is classified into Adults, Seniors, and Puppies.
• The puppies segment dominates the global vegan dog food industry. Puppies require more protein in their diet as they grow and develop. When selecting a puppy-specific vegan dog food, look for a formula that has been deemed 'complete and balanced'by the Association of American Feed Control Officials (AAFCO). This indicates that the food satisfies the minimum standards for all key nutrients needed by dogs at that time of their lives. Omega-3 fatty acids are being added by pet food manufacturers to their puppy product lines. In addition, several producers have begun offering a line of gluten-free goods to help dogs control their weight and hair loss. High-quality protein sources like peas, lentils, chickpeas, and soybeans, necessary amino acids like taurine, methionine, and lysine, and vital fatty acids like omega-3, omega-6, and vitamins and minerals, such as calcium, phosphorus, iron, and vitamin b12 are some of the main components in vegan dog food for pups.
• By Packaging, the market is classified into Pouches, Bags, Folding Cartons, Tubs & Cups, Cans, and Bottles & Jars.
• Bags holds the maximum share. The most recent trend in pet food packaging is the usage of stand-up bags. In comparison to the old-fashioned huge jars and containers used for packing, it is a more economical option. Because they are light, shipping and transportation costs are greatly reduced. These bags may be decomposed by microorganisms in a composting environment because they are constructed of plant-based materials like cornflour, sugarcane, or cellulose. They are a fantastic solution for people who wish to limit waste and their impact on the environment. They are produced from recyclable materials like paper, cardboard, and some kinds of plastic. Some businesses sell dog food in basic brown boxes or paper bags, which have minimal packaging. It facilitates trash reduction and is often more affordable.
• By Distribution Channel, the market is classified into Online and Offline.
• Online retail platform is one of the fastest-growing segments in the market. Many retail players currently run online shops where clients can learn more about the company and its goods. Online platforms' capacity to compare product prices and offer a variety of product selections contributes to the rise in online purchasing. This helps buyers read reviews left by other users, and compare different stores, products, and prices offered by multiple sellers for the specific vegan pet food, which benefits market leaders by removing the need for physical outlets or storefronts. The rise in smartphone and internet usage around the world fuels the demand for vegan pet food.
• By Geography, the market is classified into the Americas, Europe, Middle East & Africa, and Asia-Pacific.
• Americas dominates the vegan dog food market due to increased pet adoption rates, expanding tendencies of pet humanization, and increasing market share of market leaders Brazil and Argentina in terms of the availability of pet food. The market is being pushed by rising consumer demand for cruelty-free and plant-based goods. The demand for high-end pet food items in the area rises as the number of construction projects increases in the area. Many dog owners in this region are learning about the advantages of feeding their dogs plant-based diets, including the reduced risk of certain health issues and improved digestion. People are looking for vegan and cruelty-free items for their pets as more people become aware of the ethical problems with animal agriculture. There are now numerous high-quality vegan dog food options on the market that are designed to give dogs all the nutrition they need.

Recent Development

• Vegan Dog Food Brand V-PLANET expands to UAE. - March 2023
• Freshpet launched Fresh Vegetarian Dog Food Brand Spring & Sprout as it combines healthy plant-based proteins with cage-free eggs, fruits, and vegetables for balanced nutrition for dogs. - September 2021
• BRF S.A. acquired Mogiana Alimentos S.A. and with the acquisition, BRF Pet hopes to enhance and diversify its business position. - February 2021

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Affinity Petcare, Amì Planet, Antos, Anything Vegan, Betagro Public, Bond Pet Foods, etc.

Countries Studied

• America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
• Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Ireland, Luxemburg, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
• Middle East and Africa (Egypt, Israel, Qatar, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
• Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)
• The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

• The report presents a detailed Ansoff matrix analysis for the Global Vegan Dog Food Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
• The publisher analyses the Global Vegan Dog Food Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
• Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Vegan Dog Food Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The research report also provides a detailed market size analysis and projections in volume and value terms. The projections are calculated using verified research methodologies.
• Excel data sheet for the market size will also be provided with the report.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter’s 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 on the market is also featured in the report.
• The report includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report includes Self-Assessment Form, which helps customers evaluate their position in the market compared to their competitors.
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Report Highlights:

• A complete analysis of the market, including the parent industry
• Important market dynamics and trends
• Impact Analysis - a comprehensive assessment to confront risk and make strategic & operational decisions to counter the changes in the market environment.
• Market segmentation
• Competitive Analysis: Comparative analysis of competitor
• Historical, current, and projected size of the market based on value and volume
• Market size of the US states
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market