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Online Travel Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

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    Report

  • 143 Pages
  • May 2023
  • Region: Global
  • IMARC Group
  • ID: 5820824
The global online travel market size reached US$ 459.7 Billion in 2022. Looking forward, the publisher expects the market to reach US$ 942.3 Billion by 2028, exhibiting a growth rate (CAGR) of 11.5% during 2023-2028.

Online travel agencies (OTAs) enable tourists to research and book travel services, including hotel accommodations, flights, cars, tours, and cruises, after comparing the prices, offers, discounts and access reviews. They can reduce the response time from organizations to customers with rapid online data transmission, which enhances the booking experience of the travelers. At present, hotels across the globe are relying on OTAs to obtain more visibility and increase their overall sales and profitability.

Online Travel Market Trends:

The thriving travel and tourism industry on account of the decreasing airline fares and favorable governmental policies represents one of the key factors propelling the growth of the market. OTAs offer market insights and tools for targeting tourists, securing and processing bookings, communicating with guests, and managing reviews. Moreover, leading players are focusing on aggressive promotional activities using online and television (TV) advertising, billboards and sponsorships, social media, and other marketing channels. This, coupled with the increasing sales of laptops, tablets, and smartphones, is positively influencing the market. Besides this, the Internet provides virtual representations like 3D interactive tours to convey a clear impression of the travel destinations, thereby allowing an indirect experience that surpasses the possibilities of conventional travel agents. As a result, the traditional booking method through travel agents has evolved into a fast-paced, last-minute booking approach facilitated by information and communication technologies (ICTs). This, along with the rising popularity of solo travel, is creating a positive outlook for the market. Other factors, such as rapid advancements in communication and transportation and the increasing number of business travelers worldwide, are projected to facilitate the growth of the market in the upcoming years.

Key Market Segmentation:

The publisher provides an analysis of the key trends in each sub-segment of the global online travel market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on service type, platform, mode of booking and age group.

Breakup by Service Type:

  • Transportation
  • Travel Accommodation
  • Vacation Packages

Breakup by Platform:

  • Mobile
  • Desktop

Breakup by Mode of Booking:

  • Online Travel Agencies (OTAs)
  • Direct Travel Suppliers

Breakup by Age Group:

  • 22-31 Years
  • 32-43 Years
  • 44-56 Years
  • Above 56 Years

Breakup by Region:

North America

  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others

Europe

  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others

Latin America

  • Brazil
  • Mexico
  • Others

Middle East and Africa


Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Expedia Group Inc., Fareportal Inc., Hostelworld Group plc, HRS, Hurb, MakeMyTrip Pvt. Ltd., priceline.com LLC (Booking Holdings Inc.), Thomas Cook India Ltd. (Fairfax Financial Holdings Limited), Tripadvisor Inc. and Yatra.com.

Key Questions Answered in This Report

1. What was the size of the global online travel market in 2022?
2. What is the expected growth rate of the global online travel market during 2023-2028?
3. What are the key factors driving the global online travel market?
4. What has been the impact of COVID-19 on the global online travel market?
5. What is the breakup of the global online travel market based on the service type?
6. What is the breakup of the global online travel market based on the platform?
7. What is the breakup of the global online travel market based on the mode of booking?
8. What is the breakup of the global online travel market based on the age group?
9. What are the key regions in the global online travel market?
10. Who are the key players/companies in the global online travel market?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Online Travel Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Service Type
6.1 Transportation
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Travel Accommodation
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Vacation Packages
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Platform
7.1 Mobile
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Desktop
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Mode of Booking
8.1 Online Travel Agencies (OTAs)
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Direct Travel Suppliers
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Age Group
9.1 22-31 Years
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 32-43 Years
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 44-56 Years
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Above 56 Years
9.4.1 Market Trends
9.4.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Expedia Group Inc.
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.1.4 SWOT Analysis
15.3.2 Fareportal Inc.
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 Hostelworld Group plc
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Financials
15.3.4 HRS
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Hurb
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 MakeMyTrip Pvt. Ltd.
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Financials
15.3.7 priceline.com LLC (Booking Holdings Inc.)
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.8 Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 Financials
15.3.9 Tripadvisor Inc.
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Financials
15.3.10 Yatra.com
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
List of Figures
Figure 1: Global: Online Travel Market: Major Drivers and Challenges
Figure 2: Global: Online Travel Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Online Travel Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Online Travel Market: Breakup by Service Type (in %), 2022
Figure 5: Global: Online Travel Market: Breakup by Platform (in %), 2022
Figure 6: Global: Online Travel Market: Breakup by Mode of Booking (in %), 2022
Figure 7: Global: Online Travel Market: Breakup by Age Group (in %), 2022
Figure 8: Global: Online Travel Market: Breakup by Region (in %), 2022
Figure 9: Global: Online Travel (Transportation) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: Online Travel (Transportation) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: Online Travel (Travel Accommodation) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Online Travel (Travel Accommodation) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Online Travel (Vacation Packages) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Online Travel (Vacation Packages) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Online Travel (Mobile) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Online Travel (Mobile) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Online Travel (Desktop) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Online Travel (Desktop) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Online Travel (Online Travel Agencies (OTAs)) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Online Travel (Online Travel Agencies (OTAs)) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Online Travel (Direct Travel Suppliers) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Online Travel (Direct Travel Suppliers) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Online Travel (22-31 Years) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Online Travel (22-31 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Online Travel (32-43 Years) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Online Travel (32-43 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Online Travel (44-56 Years) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Online Travel (44-56 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Online Travel (Above 56 Years) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Online Travel (Above 56 Years) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: North America: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: North America: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: United States: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: United States: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Canada: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Canada: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: Asia-Pacific: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: Asia-Pacific: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: China: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: China: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: Japan: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: Japan: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: India: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: India: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: South Korea: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: South Korea: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: Australia: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: Australia: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: Indonesia: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: Indonesia: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: Others: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: Others: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Europe: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Europe: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: Germany: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: Germany: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: France: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: France: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: United Kingdom: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: United Kingdom: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: Italy: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: Italy: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: Spain: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: Spain: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: Russia: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: Russia: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: Others: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: Others: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Latin America: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: Latin America: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Brazil: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Brazil: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Mexico: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Mexico: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Others: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Others: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Middle East and Africa: Online Travel Market: Sales Value (in Million US$), 2017 & 2022
Figure 78: Middle East and Africa: Online Travel Market: Breakup by Country (in %), 2022
Figure 79: Middle East and Africa: Online Travel Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: Global: Online Travel Industry: SWOT Analysis
Figure 81: Global: Online Travel Industry: Value Chain Analysis
Figure 82: Global: Online Travel Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Online Travel Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Online Travel Market Forecast: Breakup by Service Type (in Million US$), 2023-2028
Table 3: Global: Online Travel Market Forecast: Breakup by Platform (in Million US$), 2023-2028
Table 4: Global: Online Travel Market Forecast: Breakup by Mode of Booking (in Million US$), 2023-2028
Table 5: Global: Online Travel Market Forecast: Breakup by Age Group (in Million US$), 2023-2028
Table 6: Global: Online Travel Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 7: Global: Online Travel Market: Competitive Structure
Table 8: Global: Online Travel Market: Key Players

Companies Mentioned

  • Expedia Group Inc.
  • Fareportal Inc.
  • Hostelworld Group plc
  • HRS
  • Hurb
  • MakeMyTrip Pvt. Ltd.
  • priceline.com LLC (Booking Holdings Inc.)
  • Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)
  • Tripadvisor Inc. and Yatra.com

Methodology

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Table Information