Middle East & Africa RTD Tea & Coffee Market Outlook, 2028

The Middle East & Africa (MEA) region is an emerging and dynamic market for the ready-to-drink (RTD) tea and coffee industry. While the consumption of tea has traditionally been more prominent in this region, the popularity of RTD tea and coffee is steadily growing. The MEA region is experiencing significant growth in the RTD tea and coffee market. Factors such as changing consumer preferences, urbanization, increased disposable income, and a growing young population are driving the demand for convenient and on-the-go beverages like RTD tea and coffee. While tea is traditionally more popular in the Middle East, the region also has a rich coffee culture. Countries like Saudi Arabia, Turkey, and the United Arab Emirates have a strong coffee tradition, with unique brewing methods and social rituals. The Middle East & Africa region is known for its diverse and unique tea varieties. Alongside traditional black tea, green tea, and herbal infusions, you can find specialty teas like Moroccan mint tea, Iranian saffron tea, South African Rooibos tea, and Ethiopian spiced tea. In MEA Tea holds great significance in Middle Eastern and African cultures as a symbol of hospitality. It is common for guests to be offered a cup of tea upon arrival as a gesture of welcome and warmth. Traditional tea preparation methods vary across the region. For example, in countries like Morocco, mint tea is a popular choice, where green tea leaves are steeped with fresh mint leaves and served with sugar. Tea and coffee have cultural and historical significance in the Middle East & Africa, often tracing back centuries. They are deeply rooted in traditions, customs, and rituals, and play a role in social bonding and community cohesion.

According to the research report Middle East and Africa RTD Tea and Coffee Market Outlook, 2028, the market is anticipated to reach USD 1.10 Billion market size by the end of the forecast period. Rapid urbanization and increased exposure to Western cultures have influenced consumer preferences and consumption patterns. The adoption of Western-style coffee culture, including the popularity of coffee shops and RTD coffee, has contributed to the growth of the market. Based on the types includes the Ready to drink tea & ready to drink coffee, in Middle East & Africa the Ready to Drink Tea is hold the highest market share. Tea has a long-standing tradition and cultural significance in the Middle East and parts of Africa. Tea consumption is deeply ingrained in the daily lives and social customs of the people in these regions. It is often considered a symbol of hospitality, served to guests and enjoyed during social gatherings. This strong tea culture has created a natural demand for RTD tea products. The hot climate in many parts of the Middle East and Africa makes tea a popular choice for refreshing and hydrating beverages. Tea is often consumed to quench thirst and provide relief from the heat. RTD tea offers a convenient way to enjoy tea without the need for brewing or steeping, making it a preferred choice for many consumers. RTD tea offers a wide variety of flavors and blends to suit different tastes and preferences. In the Middle East and Africa, consumers appreciate the diverse range of tea flavors, including traditional options like black tea, green tea, and herbal infusions. RTD tea provides an easy way to explore and enjoy different flavors without the need for brewing or tea preparation. There is several types of tea that are trending in Middle East & Africa market, Mint tea, also known as Moroccan tea or Maghrebi tea, is widely consumed in the Middle East and North Africa. It is typically a combination of green tea leaves and fresh mint leaves, offering a refreshing and aromatic flavor profile. As well as the Hibiscus tea, also known as Sorrel or Karkade, is a popular herbal tea in the Middle East and Africa. It is made from dried hibiscus flowers and is known for its vibrant red color and tart flavor. Hibiscus tea is often enjoyed both hot and cold and is sometimes sweetened with sugar or honey.

Based on the Bottle Types Segment includes the Pet bottle, canned, Glass bottle, Fountain/Aseptic and Others (Pouches, Cartoons and Cups). In Middle East & Africa the pet bottle is having the highest market shares. In future the canned types packaging is expected to grow at the highest CAGR rate. The adoption of canned packaging for RTD beverages has been well-received in other regions, such as North America and Europe. As a result, there is a growing acceptance and familiarity with canned RTD products in the Middle East and Africa, driving their increased usage and market growth. Canned provide ample space for branding, labeling, and marketing messages. The vibrant and eye-catching designs on cans help to attract consumers' attention and differentiate products on the store shelves. Brands can leverage this opportunity to create strong brand recognition and promote their RTD tea and coffee offerings. Based on the Price Range includes the Regular ($0.50 to $2 per unit), Popular Priced ($2 TO $4), Premium ($4 to $8), Fountain and Super Premium. In Middle East & Africa the Regular price range is dominate the RTD tea and Coffee market. The regular price segment caters to a broader consumer base, including price-sensitive consumers in the Middle East and Africa. Many consumers in these regions prioritize affordability and seek value-for-money products. The regular price segment offers RTD tea and coffee products at a more accessible price point, making them affordable for a larger population.

The Middle East and Africa RTD tea and coffee market has seen the emergence of several startups aiming to capture the growing demand for convenient and ready-to-drink Tea and Coffee. Juce is a startup based in South Africa that offers a range of RTD teas and coffees made from natural ingredients. They focus on providing healthier alternatives to traditional sugary beverages, targeting health-conscious consumers. Afro Coffee is a startup based in Kenya that specializes in African-inspired coffee beverages, including RTD options. They aim to showcase the unique flavors and characteristics of African coffee through convenient and ready-to-drink formats. Regarding government associations and initiatives related to the RTD tea and coffee market in the Middle East and Africa, The Dubai Food Safety Authority is a government body responsible for ensuring food safety standards in Dubai, United Arab Emirates. They regulate and monitor the safety and quality of food and beverages, including RTD tea and coffee products, to protect consumer health. The South African Rooibos Council is an organization that represents and promotes the interests of the South African Rooibos tea industry. They work to enhance the image and reputation of Rooibos tea, which is a popular ingredient in RTD tea beverages, both domestically and internationally. Based on the Distribution channel includes the off-trade and on-trade distribution channel, the off-trade distribution channel is hold the largest market shares in this region. There are several hypermarket, supermarket, Independent Grocessory stores and convenient stores this entire offer the wide range of the RTD tea and coffee, Lulu Hypermarket, HyperPanda and Waitrose. There are several Convenience Stores that offer the RTD tea and Coffee 7-Eleven, Circle and FreshStop.

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Considered in this report

• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Middle East & Africa Ready to Drink Tea & Coffee market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in this report

• UAE
• Saudi Arabia
• South Africa

By Type

• Ready to Drink Tea
• Ready to Drink Coffee

By Packaging

• Pet Bottle
• Canned
• Glass Bottle
• Fountain/Aseptic
• Others (Pouches, Cartoons and Cups)

By Price

• Regular ($0.50 to $2 per unit)
• Popular Priced ($2 TO $4)
• Premium ($4 to $8)
• Super Premium (above $8)
• Fountain

By Distribution Channel

• Off-trade
• On-trade (Food Service and Vending)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Drink Tea & Coffee industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.