Bottled Water Market Overview, 2023-28

The global bottled water market has experienced significant growth over the years and is expected to continue expanding. The size of the market is influenced by factors such as increasing population, urbanisation, rising health consciousness, and the need for convenient and safe drinking water. Bottled water has become the fastest-growing beverage category worldwide, surpassing other popular beverages such as carbonated soft drinks and juices. In some regions, bottled water consumption has exceeded that of traditional soft drinks. Health-conscious consumers are opting for bottled water as a healthier alternative to sugary beverages. The global bottled water market has witnessed the emergence of a premium and luxury segment. High-end brands offer luxury packaging, unique water sources, and distinctive flavours, targeting affluent consumers willing to pay a premium for exclusive and prestigious water products. Consumption patterns and preferences for bottled water vary across regions. For example, in Europe, per capita consumption of bottled water tends to be higher than in other regions, while in some Asian countries, bottled water is preferred over tap water due to concerns about water safety. Flavoured and functional waters have gained popularity in the global market. Consumers are seeking bottled water with added flavours, vitamins, minerals, or other health benefits to meet their specific preferences and wellness needs. Bottled water plays a crucial role in disaster relief efforts worldwide. During natural disasters or emergencies, bottled water is often sent as aid to affected areas, providing a safe and reliable source of drinking water. In some countries, bottled water has cultural significance and is consumed as a symbol of status or prestige. This is particularly evident in regions where access to clean and safe drinking water may be limited or unreliable.

According to the research report, Global Bottled Water Market Overview, 2023-28, the global market for bottled water is anticipated to cross USD 426.97 Billion, increasing from USD 289.97 Billion in 2022. The market is expected to grow at a CAGR of 6.77% by 2023-2028. Growing awareness of the importance of hydration and a healthy lifestyle has driven the demand for bottled water. Consumers are shifting away from sugary drinks and seeking healthier alternatives, leading to a surge in bottled water consumption. Bottled water offers convenience and portability, making it an easily accessible and on-the-go hydration option. Its availability in various sizes and packaging formats allows consumers to carry water with them wherever they go. Concerns about the safety and quality of tap water in certain regions have driven the demand for bottled water. Consumers perceive bottled water as a reliable and safer option for drinking water, especially when travelling or in areas with inadequate water infrastructure. Rapid urbanisation, busy lifestyles, and the rise of fast-food culture have contributed to the increased consumption of bottled water. As people spend more time outside their homes, they rely on bottled water for hydration and refreshment. The growth of global travel and tourism has fueled the demand for bottled water. Tourists often prefer the convenience and perceived safety of bottled water when visiting unfamiliar destinations. Furthermore, as consumer preferences shift away from sugary and carbonated beverages, the demand for healthier and non-alcoholic options, such as bottled water, has increased. Bottled water is seen as a neutral and refreshing choice that complements various dietary preferences and lifestyles. Effective marketing and branding strategies employed by bottled water companies have played a significant role in driving consumer demand. Companies promote the benefits of their water products, including purity, mineral content, source uniqueness, and health claims, to attract consumers.

There are several opportunities and constraints for the bottled water market, one of which is In regions with water scarcity or concerns about water quality, access to clean and safe drinking water may be limited. However, addressing these challenges and ensuring the availability of reliable water sources are essential for the sustainable growth of the bottled water market. Additionally, the bottled water market faces competition from other beverages like carbonated soft drinks, juices, and energy drinks. Bottled water companies must adhere to various regulations and standards related to labelling, quality control, safety, and packaging. Complying with these regulations can be complex and costly, particularly when operating in multiple countries with differing requirements. Consumers may perceive bottled water as overpriced compared to other beverages or tap water. The increasing focus on health and wellness presents an opportunity for bottled water companies to offer functional and enhanced water products with added vitamins, minerals, and other health benefits. Developing countries with growing populations and rising disposable incomes offer untapped potential for the bottled water market. These regions present opportunities for market expansion and increased consumption. There is an opportunity for companies to innovate and differentiate their bottled water products by offering unique flavours, natural ingredients, eco-friendly packaging, and premium positioning to cater to diverse consumer preferences. Consumers are becoming more environmentally conscious, creating an opportunity for companies to develop sustainable packaging solutions, promote recycling programmes, and reduce the environmental impact of bottled water. The growth of e-commerce and direct-to-consumer channels provides opportunities for bottled water companies to reach consumers directly, offer personalised products, and enhance the convenience of purchasing bottled water online. The global tourism industry continues to expand, creating a demand for bottled water among travellers. Bottled water companies can tap into this opportunity by providing travel-friendly packaging options and targeting tourists in popular destinations.

Based on the distribution channel, which includes off-trade and on-trade, the off-trade segment is leading the market at the global level. The off-trade segment provides convenience to consumers by offering bottled water products in easily accessible retail outlets. Consumers can purchase bottled water alongside their other groceries or household items, making it a convenient and readily available option for hydration. The off-trade segment benefits from a well-established and extensive distribution network. Supermarkets and hypermarkets have multiple branches and outlets across various locations, ensuring widespread availability of bottled water to cater to consumer demand. Furthermore, the off-trade segment allows consumers to purchase bottled water in bulk quantities, which can result in cost savings compared to individual purchases. This is especially advantageous for families, offices, and events where larger quantities of bottled water are required. In the future, the on-trade segment is expected to grow at the highest CAGR rate. Based on the report, the regions considered in this report are North America, Europe, South America, Asia Pacific, and the Middle East and Africa. At a global level, the Asia Pacific region has the highest market for bottled water. The region has been witnessing significant economic growth, resulting in an expanding middle class with increased disposable income. As people's purchasing power rises, they are more inclined to spend on convenient and healthier beverage options like bottled water.

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Bottled Water market with its value and forecast along with its segments
• Region-wise Bottled water market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Products Type

• Still Water
• Sparkling Water
• Functional Water
• Enhanced Water

By Distribution Channel

• Off-Trade
• On-Trade

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.