Global Humectants Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

Humectants continue to be a crucial part of the production of organic substances, which fuels global demand for them

• Humectants are substances that are used to help retain moisture or water in a particular material, such as in the skin, hair, or a food product. These substances work by attracting and binding water molecules to themselves, thus helping to prevent the material from drying out or becoming dehydrated. Some common examples of humectants include glycerin, hyaluronic acid, urea, propylene glycol, and sorbitol. These substances are often added to products in concentrations ranging from 1% to 20% depending on the desired effect.
• Consumers are increasingly choosing products with long shelf lives to accommodate their busy schedules and changing lifestyles. The proliferation of ready-to-eat products allows food humectants to be used as they help maintain the moisture levels in food for a prolonged period of time. Increasing demand for bakery products and frozen or stored seafood products are expected to contribute to the market's growth. For its role as a humectant, sorbitol is commonly used in foods such as cookies, cakes, bread, and jams, as well as foods with low moisture, such as peanut butter or fruit preserves. All of these factors are expected to contribute to the growth of the market.
• Moreover, the technological advancement in the manufacturing process of humectants such as the use of renewable raw materials. For instance, glycerin, a commonly used humectant, can be obtained from plant-based sources, such as soybean oil or animal fats, rather than petrochemicals. This approach not only reduces dependence on fossil fuels but also results in more sustainable production. The development of novel synthesis techniques to produce humectants more efficiently and cost-effectively creates an opportunity for the market.
• Furthermore, the Global Humectants Market may be hampered by raw material price volatility because they are derived from petroleum products. In addition, the removal of a few moisturizers from specific natural sources, i.e., plant extracts, marine weeds, etc., will reduce their production and profit margins among suppliers and producers of products. Similarly, its negative impact on human health could stifle product growth in the near future. Health-related side effects in people are frequently observed as a result of humectants, and stringent government regulations regarding the standard of quality consumed in the food industry, as well as a severe lack of awareness, are expected to be a hindrance to the growth of the Global Humectants Market in the coming years.

Market Segmentations

• The Global Humectants Market is segmented based on Product Type, Source, applications, and Geography.
• Based on product type the Global Humectants Market is segmented into Alpha Hydroxy Acid & Polysaccharides, Sugar Alcohol, Glycol, and Others. Other included Phosphate, Lactate, etc.
• The Alpha Hydroxy Acids (AHAs) & polysaccharides segment is growing with the highest CAGR during the forecasting period. AHAs are a type of chemical exfoliant that is suitable for people with dry or sensitive skin, and they also have humectant properties that enable them to retain moisture in the skin. In addition to their ability to improve skin hydration, AHAs can also help to thicken the epidermis and promote collagen production, which aids in the repair of photo-damaged skin and provides protection against future UV damage.
• Based on the Source, the global food Global Humectants Market is segmented into synthetic and natural.
• The synthetic segment is expected to grow with the highest CAGR during the forecast period, due to the cost-effectiveness of synthetic food humectant raw materials. The most widely used synthetic humectants are butylene glycol, sodium hexametaphosphate, and trimethylene glycol. Out of these, butylene glycol is widely used as a conditioning agent in different cosmetics & personal care products.
• Based on applications, the global food Global Humectants market is segmented into Food & Beverages, Oral & Personal Care, Pharmaceuticals, Animal Feed, and Others. Other segments included Tobacco, Plastics, and Tanneries.
• The Oral & Personal Care segments are predicated to growing with the highest CAGR in the forecasting period. It is driven by a growing awareness of the importance of maintaining healthy, hydrated skin, and a desire for products that can deliver effective results. As a result of growing attention given to dry skin and hair concerns, humectants will be adopted more frequently.
• By Geography, the market is classified into Americas, Europe, Middle-East & Africa, and Asia-Pacific.
• During the forecasting year, the Asia-Pacific region is projected to grow at the highest CAGR in the forecasting year. The market is expected to grow at a rapid pace in countries like China and India, which have a strong demand for these products. Moreover, the cosmetics and personal care industries are experiencing rapid growth, leading to a higher demand for glycerin in these products than ever before. As the economic conditions and standards of living continue to improve in these countries, the demand for humectants is expected to increase further.

Recent Development

• Roquette, a pioneer of plant proteins and a provider of pharmaceutical excipients, announced an investment plan of USD 27.07 Mn for liquid and powder polyols between 2022 and 2024 at its site in Lestrem (France). - March 2022

Company Profiles

• Roquette Freres, etc.

Countries Studied

• America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
• Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Ireland, Luxemburg, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
• Middle-East and Africa (Egypt, Israel, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
• Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

Ansoff Analysis

• The report presents a detailed Ansoff matrix analysis for the Global Humectants Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
• The publisher analyses the Global Humectants Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
• Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Humectants Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The research report also provides a detailed market size analysis and projections in volume and value terms. The projections are calculated using verified research methodologies.
• Excel data sheet for the market size will also be provided with the report.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter’s 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 on the market is also featured in the report.
• The report includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report includes Self-Assessment Form, which helps customers evaluate their position in the market compared to their competitors.
• The report offers customized research - tailored uniquely to our customers with a quick turnaround time. We offer a 15% customization option at no extra charge to all our clients for any of our syndicated reports.

Report Highlights:

• A complete analysis of the market, including the parent industry
• Important market dynamics and trends
• Impact Analysis - a comprehensive assessment to confront risk and make strategic & operational decisions to counter the changes in the market environment.
• Market segmentation
• Competitive Analysis: Comparative analysis of competitor
• Historical, current, and projected size of the market based on value and volume
• Market size of the US states
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market