C-beauty brands outperformed the market in China in the last five years, particularly in skin care and colour cosmetics. Benefiting from strong digital capabilities and marketing strategies, C-beauty is winning younger consumers. However, the challenges facing C-beauty brands are how to build solid competitiveness for sustainable growth. Expansions of C-beauty brands to fragrances and overseas will bring them to compete with foreign brands in the broader market on an equal footing.
The Uncovering C-Beauty: Growth Strategies and Market Outlook global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Product coverage:
Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Key Findings
C-beauty brands overall outperform the market in China in the last five years
C-beauty brands have seen strong growth in beauty and personal care in China. Among the top 20 brands in colour cosmetics, the portion of the retail value of C-beauty brands doubled from 14% to 26% between 2017 and 2022. C-beauty brands like Winona, Proya, and Florasis thanks to their strong digital capabilities and the rising e-commerce penetration in China.
Confluence of five factors supports the rise of C-beauty brands
A group of factors has accelerated the boom in C-beauty brands in the market. A mature industry supply chain, changing consumer awareness, a highly developed digital landscape, the availability of sufficient talent, and government and capital market investment have contributed to the increase in the number and quality of C-beauty brands in China.
C-beauty brands seek solid competitiveness to extend the lifecycle
After rapid growth, a significant challenge for C-beauty brands is maintaining their performance and finding a second growth curve for a solid market position. C-beauty brands seek future growth in areas like R&D, brand value communication, and premiumisation.
C-beauty brands will compete with foreign brands in the broader market
Expansions of C-beauty brands to fragrances and overseas will bring them to compete with foreign brands in the broader market on an equal footing. However, the country-based label of beauty brands will gradually play a minor role when consumers purchase; only the products with substantive innovations will win the market.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
