South America Gin Market Outlook, 2028

There has been a surge in the consumption of gin in urban areas of South America, driven by a growing middle class, increased disposable incomes, and a desire for premium and sophisticated alcoholic beverages. Consumers are becoming more adventurous in their taste preferences and are seeking out new and innovative gin offerings. Several South American countries have witnessed a rise in local gin production, with Brazil, Argentina, Chile, and Colombia being key players in the region's gin market. These countries have witnessed the emergence of local gin distilleries, creating a diverse range of gin products that incorporate unique botanicals and flavors, often inspired by local ingredients. Furthermore, the rise of cocktail culture, particularly in metropolitan cities, has contributed to the popularity of gin-based drinks. Mixologists and bartenders are experimenting with different gin brands and flavors to create enticing cocktails that cater to a wide range of tastes. South America is known for its diverse and rich flora, and many gin producers in the region incorporate unique local botanicals and flavors into their products. Ingredients such as yerba mate, coca leaf, passion fruit, açai berry, and pink peppercorn are often used to create distinct and regionally inspired gin varieties. The South American gin market has witnessed the rise of numerous craft distilleries. These small-scale producers focus on creating artisanal gins, often using traditional production methods and emphasizing quality over mass production. Craft distilleries bring innovation and creativity to the market by experimenting with botanical blends and small-batch productions. South America's cultural diversity and rich heritage play a role in shaping the gin market. Distillers draw inspiration from local traditions, folklore, and historical elements to create gins that reflect the region's identity. This infusion of cultural influences adds a unique dimension to South American gins, making them distinct from other global offerings. Many South American gin producers prioritize sustainability and ethical sourcing practices. They focus on using organic botanicals, supporting local farmers, and employing environmentally friendly production techniques. This commitment to sustainability resonates with consumers who value eco-conscious and socially responsible products.

According to the research report, South America Gin Market Outlook, 2028 the market is anticipated to add more than USD 493.91 Million from 2023 to 2028 South America traditionally known for its production of spirits like rum and cachaça, South America has seen a rise in the popularity of gin, with a focus on regional botanicals and unique flavor profiles. Some specialties of the gin market in South America are Regional Botanicals, Craft Distilleries, Gin and Tonic Culture, Innovation and Experimentation, International Recognition. The gin market in South America has witnessed various events and government involvements that have influenced its growth and development. Increased Consumer Demand, Government Policies and Regulations, Trade Agreements, International Competitions and Awards, Industry Events and Festivals. The South American gin market offers a variety of gin types, including London Dry Gin is one of the most popular gin categories worldwide, known for its classic, juniper-forward flavor profile. It is characterized by its dryness, clarity, and traditional production methods. London Dry Gins are widely available in the South American market and are favored by gin enthusiasts. Old Tom Gin is a historically significant gin style that was popular during the 18th and 19th centuries. It is slightly sweeter than London Dry Gin and often features botanicals such as licorice and citrus. While Old Tom Gin has experienced a resurgence in recent years globally, it may be less common in the South American market compared to other styles. Plymouth Gin is a specific type of gin that originates from the city of Plymouth in England. It has a protected geographical indication (PGI) status, indicating its unique connection to the Plymouth region. Plymouth Gin is characterized by its smoothness, earthy flavors, and slightly higher sweetness compared to London Dry Gin. While it may be less prevalent than London Dry Gin in South America, some importers and local distilleries offer Plymouth Gin as a specialty product. Others gin in South American gin market are Genever, American Gin, Navy Strength Gin, Flavored Gins, Craft Gins.

In the gin market of South America, the most commonly consumed gin by product type is typically London Dry Gin. London Dry Gin has gained popularity in South America due to its versatility in cocktails and its adherence to traditional gin-making techniques. It serves as a base for classic gin cocktails like the Gin and Tonic, Martini, and Negroni, which are widely enjoyed in the region. A list of some South American gin brands available in the market are Amázzoni Gin (Brazil), Siderit Gin (Brazil), Virga Gin (Brazil), BeGin Gin (Argentina), Principe de los Apostoles Gin (Argentina), Kalkatun Gin (Chile), Antioqueño Gin (Colombia), Dictador Colombian Aged Gin (Colombia), Maldonado Gin (Uruguay), etc. The gin markets in some of the key countries in South America includes, the gin market in Brazil has experienced significant growth in recent years. The country has seen a rise in the popularity of gin and gin-based cocktails, particularly the Gin and Tonic. Brazilian consumers are increasingly interested in trying different gin flavors and experimenting with various botanical combinations. Local craft distilleries have emerged, producing small-batch gins that incorporate regional ingredients like tropical fruits and botanicals. Argentina has witnessed a surge in the popularity of gin, driven by the growing cocktail culture and consumer demand for premium spirits. Argentine consumers often prefer classic gin styles like London Dry Gin but are also open to exploring flavored and craft gins. The country is known for its high-quality craft spirits, and local distilleries have embraced gin production, offering a range of artisanal gins with unique flavor profiles. The gin market in Colombia has experienced remarkable growth, driven by an increasing number of local gin producers and a growing appreciation for craft spirits. Colombian gins often highlight regional botanicals like Colombian fruits and herbs, creating gins with distinctive tropical flavors. Colombian consumers enjoy both classic and innovative gin styles, and the country has also seen the rise of gin-themed bars and events.

The South American gin market offers gins across various price points, including Standard, Premium and Luxury. The purchasing patterns in the South American gin market can vary depending on factors such as consumer preferences, income levels, market trends, and regional differences. Standard-priced gins tend to have a broader appeal due to their affordability. They are often favored by consumers who are price-conscious or looking for value for money. Standard gins are commonly used in bars and restaurants for mixing cocktails and are frequently chosen by casual gin consumers who prioritize accessibility and familiarity. In the gin market of South America, the distribution of gin typically occurs through two main channels, on-trade and off-trade. The on-trade channel refers to the sale and distribution of gin through establishments where alcoholic beverages are consumed on-site, such as bars, restaurants, hotels, and clubs. In South America, the on-trade channel plays a significant role in the gin market, particularly in urban areas with a thriving nightlife and cocktail culture. Consumers often enjoy gin-based cocktails, such as the Gin and Tonic or specialty gin cocktails, at bars and restaurants. On-trade establishments may offer a wide range of gin brands and varieties to cater to different consumer preferences. The off-trade channel involves the sale and distribution of gin through retail outlets where consumers purchase alcoholic beverages for consumption off-site. This includes supermarkets, liquor stores, convenience stores, and online platforms. The off-trade channel is crucial for reaching a broader consumer base across South America, including those who prefer to enjoy gin at home or for social gatherings. Retail outlets offer a variety of gin brands, flavors, and bottle sizes to meet the diverse preferences of consumers. Online platforms have also gained popularity, allowing consumers to conveniently purchase gin and have it delivered to their doorstep. In some countries, such as Brazil and Argentina, both on-trade and off-trade channels are well-established and widely used. In other countries, the on-trade channel may dominate, particularly in areas with a vibrant hospitality and entertainment industry. However, with the increasing availability of premium gins and the growth of e-commerce, the off-trade channel is expanding, offering consumers more choices and convenience in purchasing gin.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Gin Market with its value and forecast along with its segments
• Country-wise Gin Market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• Brazil
• Colombia
• Argentina

By Types

• London Dry Gin
• Old Tom Gin
• Plymouth Gin
• Others (Genever, American Gin, Navy Strength Gin, Flavored Gins, Craft Gins)

By price point

• Standard
• Premium
• Luxury

By Distribution Channel

• Off-Trade
• On-Trade

By off-trade Distribution Channel

• Supermarkets and Hypermarkets
• Discount Stores
• Online Stores
• Others

By On-trade Distribution Channel

• Restaurants and Bars
• Liquor Stores
• Others

The approach of the report

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.