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United Kingdom (UK) Home Cooking and Baking Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

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    Report

  • 53 Pages
  • May 2023
  • Region: United Kingdom
  • GlobalData
  • ID: 5832949
'United Kingdom (UK) Home Cooking and Baking Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection' report offers a comprehensive insight into consumer attitudes in the UK cooking and baking market. The report focuses on six key subcategories: overall cooking and baking, pots and pans, ovenware, baking accessories, baking utensils and bakeware. Consumer data is based on our 2023 UK cooking and baking survey, using a panel of 2,000 nationally representative consumers.

Key Highlights

  • ASDA is the most shopped retailer for pots and pans, baking accessories, baking utensils and bakeware
  • Amazon holds the highest conversion rate across the overall cooking and baking market
  • Price is the most important driver when selecting which retailer to purchase cooking and baking products from

Reasons to Buy

  • Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

  • Definitions
  • Consumer Penetration by Subcategory
  • Drivers of Purchase
  • Replacement Cycle
  • Retailer Use
  • Retailer Profiles
  • Retailer Drivers
  • Retailer Improvements
  • Brand Use
  • Brand Drivers
  • Channel Use
  • Research Prior to Purchase
  • Views Prior to Purchase
  • Category-specific Questions
  • Methodology & Contacts

List of Tables
  • Consumer Penetration by Product, 2023
  • Purchase Motivations, 2023
  • Retailer Conversion Rates, 2023
  • Retailers Purchased from by Subcategory (Top 5), 2023
  • Retailer Usage by Demographic, 2023
  • Drivers of Retailer Choice by Retailer, 2023
  • Retailer Improvement Opportunities by Retailer, 2023
  • Brands Conversions by Subcategory, 2023
  • Drivers of Brand Choice, 2023

List of Figures
  • Consumer Penetration, 2023
  • Consumer Penetration by Subcategory, 2023
  • Replacement Cycle, 2023
  • Retailers Visited & Purchased from, 2023
  • Retailer Profile - Amazon, 2023
  • Retailer Profile - Tesco, 2023
  • Retailer Profile - ASDA, 2023
  • Retailer Profile - Sainsbury's, 2022
  • Retailer Profile - Wilko, 2023
  • Retailer Usage by Demographic, 2023
  • Drivers of Retailer Choice, 2023
  • Retailer Improvement Opportunities, 2023
  • Brands Considered and Purchased, 2023
  • Drivers of Brand Choice, 2023
  • Shopper Research Process, 2023
  • Interaction with staff instore, 2023
  • Channel Usage when Researching, 2023
  • Channel Usage when Purchasing, 2023
  • Online Fulfilment Methods, 2023
  • Shopper Views on Online Shopping for Cooking and Baking, 2023
  • Satisfaction with Online Shopping for Cooking and Baking, 2023
  • Views Prior to Purchase, 2023
  • Factors of Importance, 2023
  • Shopper Views on Cooking and Baking, 2023
  • Cooking and Baking Activities Undertaken, 2023
  • Consumer Assessment of Cooking and Baking Skills, 2023
  • Consumer Assessment of Cooking and Baking Habits, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amazon
  • Argos
  • ASDA
  • B&M
  • Home Bargains
  • IKEA
  • Sainsbury's
  • Tesco
  • The Range
  • Wilko