The UK: Home Category Data, The Consumer - Computer & tablets 2023 report offers a comprehensive insight into consumer attitudes in the UK computer & tablets market. The report focuses on six key subcategories: overall computers & tablets, laptops & notebooks, desktops, tablets & e-readers, smart watches & fitness bands and accessories. Consumer data is based on our 2023 UK computer & tablets survey, using a panel of 2,000 nationally representative consumers.
Amazon holds the highest conversion rate across the overall computer & tablets market
Price is the most important driver when selecting which retailer to purchase computer & tablet products from
Key Highlights
Currys is the most shopped retailer for laptops & notebooks and desktopsAmazon holds the highest conversion rate across the overall computer & tablets market
Price is the most important driver when selecting which retailer to purchase computer & tablet products from
Reasons to Buy
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
- 'Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.'
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Channel Use
- Research Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
- Consumer Penetration by Product, 2023
- Purchase Motivations, 2023
- Retailer Conversion Rates, 2023
- Retailers Purchased from by Subcategory (Top 5), 2023
- Retailer Usage by Demographic, 2023
- Drivers of Retailer Choice by Retailer, 2023
- Retailer Improvement Opportunities by Retailer, 2023
- Brands Conversions by Subcategory, 2023
- Drivers of Brand Choice, 2023
- Consumer Penetration, 2023
- Consumer Penetration by Subcategory, 2023
- Replacement Cycle, 2023
- Retailers Visited & Purchased from, 2023
- Retailer Profile - Amazon, 2023
- Retailer Profile - Currys, 2023
- Retailer Profile - Argos, 2023
- Retailer Profile - Apple, 2022
- Retailer Profile - John Lewis & Partners, 2023
- Retailer Usage by Demographic, 2023
- Drivers of Retailer Choice, 2023
- Retailer Improvement Opportunities, 2023
- Brands Considered and Purchased, 2023
- Drivers of Brand Choice, 2023
- Shopper Research Process, 2023
- Interaction with Staff Instore, 2023
- Channel Usage when Researching, 2023
- Channel Usage when Purchasing, 2023
- Online Fulfilment Methods, 2023
- Shopper Views on Online Shopping for Computer and tablets, 2023
- Satisfaction with Online Shopping for Computer and tablets, 2023
- Views Prior to Purchase, 2023
- Factors of Importance, 2023
- Size of Shoppers' Tablet/E-reader Purchase, 2023
- Usage Time per Category on a Computer/Laptop at Home, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Apple
- Argos
- ASDA
- Currys
- Dell
- eBuyer
- EE
- Home Bargains
- Huawei
- John Lewis & Partners
- Kindle/Amazon
- Kurio
- Lenovo
- LG
- Microsoft
- O2
- Samsung
- Sony
- Tesco
- Very
