Advertising in Singapore industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
- The Singaporean advertising industry had total revenues of $1,880.5 million in 2022, representing a negative compound annual growth rate (CAGR) of 0.4% between 2017 and 2022.
- The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2022, with total revenues of $768.5 million, equivalent to 40.9% of the industry's overall value.
- The real GDP annual growth rate of Singapore in 2022 stood at 3.5%, according to in-house research.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Singapore
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Singapore
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Singapore advertising market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the Singapore advertising market by value in 2022?
- What will be the size of the Singapore advertising market in 2027?
- What factors are affecting the strength of competition in the Singapore advertising market?
- How has the market performed over the last five years?
- Who are the top competitors in Singapore's advertising market?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
10 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Dentsu Group Inc.
- The Interpublic Group of Companies, Inc.
- Publicis Groupe SA
- WPP plc
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 55 |
Published | March 2023 |
Forecast Period | 2022 - 2027 |
Estimated Market Value ( USD | $ 1.88 Billion |
Forecasted Market Value ( USD | $ 2.1 Billion |
Compound Annual Growth Rate | 2.2% |
Regions Covered | Singapore |