The baby oral care market was valued at $1.33 Billion in 2021 and is estimated to reach $2.010.2 million by 2031, registering a CAGR of 4.3% from 2022 to 2031. In 2021, the toothbrush segment occupied the largest market share as it is one of the primary implements in maintaining oral health across the world. The baby oral care market offers brushes, toothpaste, tooth mousse, floss, teethers, gum soothing gels, and other products. These products are specially formulated to be compatible with the internal composition of the mouth of a baby to avoid harm to the teeth and gums.
Adult toothpaste and floss contain several chemical components in small doses that may be lethal if consumed in large quantities. The same amount of chemicals that are almost harmless to adults can be extremely harmful to children. Fluoride, triclosan, sodium lauryl sulphate, diethanolamine, and other chemicals are among them. Fluoride used on babies may cause dental fluorosis, which alters the enamel structure of the teeth and causes tooth discoloration. According to the National Library of Medicine, triclosan exposure may cause hormonal imbalances in children. Oral care products for children are free of such chemicals and are frequently made with natural ingredients and additives to ensure the safety of the product. There is a rise in demand for baby oral care products due to the safety associated with their use, resulting in market growth.
Babies and toddlers are primarily fed breast milk and baby formula, with older babies also receiving baby food and fruit juices. Sugar in baby formula may cause cavities if they are not properly cleaned. Commercially available baby food and fruit juices are also high in sugar, which may harm the oral health of a baby. Parents all over the world are aware of the negative effects of such foods and beverages on oral health care of babies, and as a result, they rapidly adopt baby oral care products to prevent cavities from forming in their babies at a young age. This rise in the use of baby oral care products to prevent baby cavities.
The majority of consumers in developing regions around the world are middle-income, and the majority of them live in rural areas in developing countries. Consumers in these regions are primarily concerned with the acquisition of necessities, and their expenditure on value-added and specialized products is significantly lower. Many consumers in these regions are unaware of the existence of various types of baby oral care products because such products are scarce in these regions. Furthermore, many consumers in these areas are traditionalists, preferring traditional techniques of oral care for babies such as wiping the gums and teeth with a wet cloth or using other such techniques to maintain the oral health of babies. These factors contribute to a decrease in the sale of baby oral care products in developing countries around the world, resulting in losses for the baby oral care market.
The number of users of various social media platforms and other informative and general browsing websites has skyrocketed with increased internet penetration around the world. Children as young as 13 years old are among the rapidly growing user base. Taking these trends into consideration, the majority of key players in the baby oral care products market development strategies for promoting their products on these digital and social media platforms. Market participants use social media and digital marketing to raise awareness of their product offerings among target customers via social media channels. Furthermore, many market participants are forming alliances with well-known social media personalities or social media influencers who have children and families in order to create special campaigns and targeted product offerings for baby oral care. This is expected to help attracting a loyal fan base of such social media personalities to the product, resulting in the growth of the baby oral care market.
The baby oral care market is segmented on the basis of type, age, distribution channel, and region. On the basis of type, the baby oral care market is classified into toothbrush, toothpaste, floss, tooth mousse, and others. On the basis of age, the market is bifurcated into infant and toddler. On the basis of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. On the basis of region, the market is divided across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and the Rest of LAMEA).
Some of the major players analyzed in this report are Amway, Church & Dwight Co., Inc., Colgate-Palmolive Company, Dr. Fresh, LLC., Haleon plc, HCP Wellness, Himalaya Wellness Company, Honasa Consumer Pvt. Ltd., Pigeon Corporation, Prestige Consumer Healthcare Inc., Procter & Gamble, Punch & Judy, Quip NYC, Inc., Unilever, and Y-Brush.
Adult toothpaste and floss contain several chemical components in small doses that may be lethal if consumed in large quantities. The same amount of chemicals that are almost harmless to adults can be extremely harmful to children. Fluoride, triclosan, sodium lauryl sulphate, diethanolamine, and other chemicals are among them. Fluoride used on babies may cause dental fluorosis, which alters the enamel structure of the teeth and causes tooth discoloration. According to the National Library of Medicine, triclosan exposure may cause hormonal imbalances in children. Oral care products for children are free of such chemicals and are frequently made with natural ingredients and additives to ensure the safety of the product. There is a rise in demand for baby oral care products due to the safety associated with their use, resulting in market growth.
Babies and toddlers are primarily fed breast milk and baby formula, with older babies also receiving baby food and fruit juices. Sugar in baby formula may cause cavities if they are not properly cleaned. Commercially available baby food and fruit juices are also high in sugar, which may harm the oral health of a baby. Parents all over the world are aware of the negative effects of such foods and beverages on oral health care of babies, and as a result, they rapidly adopt baby oral care products to prevent cavities from forming in their babies at a young age. This rise in the use of baby oral care products to prevent baby cavities.
The majority of consumers in developing regions around the world are middle-income, and the majority of them live in rural areas in developing countries. Consumers in these regions are primarily concerned with the acquisition of necessities, and their expenditure on value-added and specialized products is significantly lower. Many consumers in these regions are unaware of the existence of various types of baby oral care products because such products are scarce in these regions. Furthermore, many consumers in these areas are traditionalists, preferring traditional techniques of oral care for babies such as wiping the gums and teeth with a wet cloth or using other such techniques to maintain the oral health of babies. These factors contribute to a decrease in the sale of baby oral care products in developing countries around the world, resulting in losses for the baby oral care market.
The number of users of various social media platforms and other informative and general browsing websites has skyrocketed with increased internet penetration around the world. Children as young as 13 years old are among the rapidly growing user base. Taking these trends into consideration, the majority of key players in the baby oral care products market development strategies for promoting their products on these digital and social media platforms. Market participants use social media and digital marketing to raise awareness of their product offerings among target customers via social media channels. Furthermore, many market participants are forming alliances with well-known social media personalities or social media influencers who have children and families in order to create special campaigns and targeted product offerings for baby oral care. This is expected to help attracting a loyal fan base of such social media personalities to the product, resulting in the growth of the baby oral care market.
The baby oral care market is segmented on the basis of type, age, distribution channel, and region. On the basis of type, the baby oral care market is classified into toothbrush, toothpaste, floss, tooth mousse, and others. On the basis of age, the market is bifurcated into infant and toddler. On the basis of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. On the basis of region, the market is divided across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and the Rest of LAMEA).
Some of the major players analyzed in this report are Amway, Church & Dwight Co., Inc., Colgate-Palmolive Company, Dr. Fresh, LLC., Haleon plc, HCP Wellness, Himalaya Wellness Company, Honasa Consumer Pvt. Ltd., Pigeon Corporation, Prestige Consumer Healthcare Inc., Procter & Gamble, Punch & Judy, Quip NYC, Inc., Unilever, and Y-Brush.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the baby oral care market analysis from 2021 to 2031 to identify the prevailing baby oral care market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the baby oral care market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global baby oral care market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
- Toothpaste
- Floss
- Tooth Mousse
- Others
- Toothbrush
- Sub-Type
- Manual
- Electric
By End User
- Infant
- Toddler
By Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Convenience stores
- Online channels
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Netherlands
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- Saudi Arabia
- United Arab Emirates
- South Africa
- Rest of LAMEA
Key Market Players
- Unilever plc
- Dr. Fresh, LLC.
- Haleon plc
- Pigeon Corporation
- The Procter & Gamble Company
- Colgate-Palmolive Company
- HCP Wellness Pvt Ltd.
- Amway Corp.
- Y-Brush
- Himalaya Wellness Company
- Church & Dwight Co., Inc.
- Punch & Judy
- Prestige Consumer Healthcare Inc.
- Honasa Consumer Ltd.
- Quip NYC, Inc.
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: BABY ORAL CARE MARKET, BY TYPE
CHAPTER 5: BABY ORAL CARE MARKET, BY END USER
CHAPTER 6: BABY ORAL CARE MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: BABY ORAL CARE MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Companies Mentioned
- Unilever plc
- Dr. Fresh, LLC.
- Haleon plc
- Pigeon Corporation
- The Procter & Gamble Company
- Colgate-Palmolive Company
- HCP Wellness Pvt Ltd.
- Amway Corp.
- Y-Brush
- Himalaya Wellness Company
- Church & Dwight Co., Inc.
- Punch & Judy
- Prestige Consumer Healthcare Inc.
- Honasa Consumer Ltd.
- Quip NYC, Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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