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The authentication and brand protection market is forecasted to grow by USD 1.98 billion during 2024-2029, accelerating at a CAGR of 8.6% during the forecast period. The report on the authentication and brand protection market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing volume of online transactions, increasing incidents of counterfeiting, and presence of government regulations and associations to curb counterfeiting.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
The authentication and brand protection market is segmented as below:
By Technology
- Non-digital
- Digital
By Method
- Smartphone authentication
- Blockchain authentication
By Application
- Electronics
- Pharmaceuticals
- Food and beverages
- Cosmetics
- Others
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
The report on the authentication and brand protection market covers the following areas:
- Authentication And Brand Protection Market sizing
- Authentication And Brand Protection Market forecast
- Authentication And Brand Protection Market industry analysis
The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
2 Market Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Technology
9 Market Segmentation by Method
10 Market Segmentation by Application
11 Customer Landscape
12 Geographic Landscape
13 Drivers, Challenges, and Opportunity/Restraints
14 Competitive Landscape
15 Competitive Analysis
16 Appendix
List of Exhibits
Executive Summary
The following companies are recognized as the key players in the global authentication and brand protection market: 3M Co., AlpVision SA, Applied DNA Sciences Inc., Authentic Vision GmbH, Authentix Inc., Avery Dennison Corp., Centro Grafico DG SpA, Crane Holdings Co., De La Rue PLC, Eastman Kodak Co., Ennoventure Inc., Giesecke Devrient GmbH, HID Global Corp., Infineon Technologies AG, Merck KGaA, Optel Group, STMicroelectronics NV, and Wisekey International Holding AG.Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is rising deployment of blockchain technology."
According to the report, one of the major drivers for this market is the increasing volume of online transactions.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- 3M Co.
- AlpVision SA
- Applied DNA Sciences Inc.
- Authentic Vision GmbH
- Authentix Inc.
- Avery Dennison Corp.
- Centro Grafico DG SpA
- Crane Holdings Co.
- De La Rue PLC
- Eastman Kodak Co.
- Ennoventure Inc.
- Giesecke Devrient GmbH
- HID Global Corp.
- Infineon Technologies AG
- Merck KGaA
- Optel Group
- STMicroelectronics NV
- Wisekey International Holding AG