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Product Realization. Going from One to a Million. Edition No. 1

  • Book

  • 480 Pages
  • March 2021
  • John Wiley and Sons Ltd
  • ID: 5842805
PRAISE FOR PRODUCT REALIZATION: GOING FROM ONE TO A MILLION

"A must-read reference for anyone who intends to successfully build a product and bring it to market."
?Desh Deshpande, Entrepreneur & Life Member of MIT Corporation

"This book is a go-to resource for new and experienced hardware teams to help them plan for and execute a new hardware startup successfully and avoid common pitfalls. Highly recommended."
?Bill Aulet, Managing Director, The Martin Trust Center for MIT Entrepreneurship & Professor of the Practice, MIT Sloan School and Author of Disciplined Entrepreneurship

"An excellent, practical guide for first time entrepreneurs building physical world products."
?Laila Partridge, Managing Director, STANLEY+Techstars Accelerator

"Product Realization picks up where so many product design books end. Here is the book that explains it all ? chock full of shop-floor wisdom, fascinating stories and compelling examples."
?Steven Eppinger, Professor of Management Science and Engineering Systems, Massachusetts Institute of Technology

"Product Realization contains the critical information and roadmap hardware entrepreneurs need as they take their concepts from prototype to production."
?Ken Rother, Managing Director eLab and Visiting Lecturer of Management, Johnson Graduate School of Management, Cornell University

Product Realization: Going from One to a Million delivers a comprehensive treatment of the entire product launch process from beginning to end. Drawing upon the author's extensive first-hand experience with dozens of successful product launches, the book explores the process of bringing a design from prototype to product. It illustrates the complicated and interdisciplinary process with vignettes and examples, provides checklists and templates to help teams, and points out common challenges teams will face.

Perfect for both students, start-ups, and engineers in the field, Product Realization: Going from One to a Million will be the go-to reference for engineers seeking practical advice and concrete strategies to launch higher quality products, at the right cost and on time.

Table of Contents

Acknowledgements xiii

1 Introduction 1

1.1 Examples 2

1.2 Building Ten Thousand is Very Different from Building One 6

1.3 Product Realization is a Marathon 8

1.4 The Factory is Not a Giant 3D Printer 9

1.5 Three Rules 9

1.6 Why Learn about Product Realization? 10

1.7 Book Structure 12

Summary and Key Takeaways 15

2 Are You Ready to Start? 16

2.1 Is Your Concept Ready? 17

2.2 Is the Technology Mature Enough? 20

2.3 Is the Prototype Mature Enough? 21

2.4 Is the Product Definition Mature Enough? 22

2.5 Is Manufacturing Mature Enough? 24

2.6 Is there Enough Cash and Is there Enough Time? 25

2.7 How Ready is Ready? 27

Summary and Key Takeaways 28

3 Product Realization Process 29

3.1 Product Development Processes 30

3.2 Industry Standards 33

3.3 The Pilot Process 36

Summary and Key Takeaways 52

4 Project Management 53

4.1 Roles and Responsibilities 56

4.2 Critical Path 63

4.3 Risk Management 69

4.4 Managing Your Enterprise Data 74

Summary and Key Takeaways 79

5 Specifications 80

5.1 Integrating with the Product Development Process 83

5.2 Parts of the Specification Document 84

5.3 Gathering Information 89

5.4 Managing a Specifications Document 98

Summary and Key Takeaways 101

6 Product Definition 102

6.1 Types of Parts 105

6.2 Bill of Materials 114

6.3 Color, Material, and Finish (CMF) 123

6.4 Mechanical Drawing Package 126

6.5 Electronics Design Package 130

6.6 Packaging 131

Summary and Key Takeaways 137

7 Pilot-phase Quality Testing 138

7.1 Definition of Quality 140

7.2 Quality Testing 145

7.3 Pilot Quality Test Plan 149

Summary and Key Takeaways 176

8 Costs and Cash Flow 177

8.1 Terminology 179

8.2 Non-recurring Engineering Costs 183

8.3 Recurring Costs 188

8.4 Revenue and Order Fulfillment 203

8.5 Cash Flow 205

Summary and Key Takeaways 210

9 Manufacturing Systems 211

9.1 Production System Types 214

9.2 Dedicated Manufacturing Facilities 215

9.3 Areas in a Manufacturing Facility 220

9.4 Lean Principles 223

Summary and Key Takeaways 227

10 Design for Manufacturability and Design for X 228

10.1 Selecting Manufacturing Processes 230

10.2 Design for Manufacture 234

10.3 Design for Assembly 238

10.4 Design for Sustainability 240

10.5 Design for Maintenance 242

10.6 Design for Testing 244

10.7 Design for SKU Complexity 244

10.8 Eleven Basic Rules of DFX 245

Summary and Key Takeaways 251

11 Process Design 252

11.1 Process Flow 255

11.2 Manual vs. Automation 257

11.3 Work Allocation to Stations 258

11.4 Process Plans 259

11.5 Standard Operating Procedures 262

11.6 Material Handling 266

Summary and Key Takeaways 267

12 Tooling 268

12.1 Types and Their Uses 270

12.2 Tooling Strategy 277

12.3 Tooling Life-cycle 282

12.4 Tooling Plan 284

Summary and Key Takeaways 286

13 Production Quality 287

13.1 Measuring Quality 289

13.2 Tracking Quality 292

13.3 Production Quality Test Plan 296

13.4 Control Plans 303

Summary and Key Takeaways 306

14 Supply Chain 307

14.1 Make vs. Buy 309

14.2 Types of Supplier Relationships 310

14.3 Owning Manufacturing or Using a CM 314

14.4 Supplier Selection 319

14.5 Documents 322

14.6 Managing Your Supply Base 329

14.7 Single vs. Dual Sourcing 330

14.8 Touring a Factory 331

Summary and Key Takeaways 334

15 Production Planning 335

15.1 Production Planning Concepts 336

15.2 Forecast to Order Timeline 343

15.3 Complicating Factors 344

15.4 Shorter Lead Times are Better 349

Summary and Key Takeaways 350

16 Distribution 351

16.1 Distribution Process 353

16.2 Outsourcing Distribution 358

16.3 Distribution System Design 359

Summary and Key Takeaways 362

17 Certification and Labeling 363

17.1 Certifications 364

17.2 Labeling and Documentation 371

Summary and Key Takeaways 377

18 Customer Support 378

18.1 Warranty 381

18.2 Recall 383

18.3 Customer Support 385

18.4 Customer Support Data 393

Summary and Key Takeaways 399

19 Mass Production 400

19.1 Manufacturing Scalability 401

19.2 Continual Improvement 403

19.3 Cost Down 405

19.4 Auditing 408

19.5 Equipment Maintenance 409

19.6 Launching the Next Product 410

19.7 Conclusions 410

Summary and Key Takeaways 411

Glossary 412

Acronyms 428

References 431

Index 438

Authors

Anna C. Thornton Analytics Operations Engineering, MA.