Sipping in Style: Flavour Trends in European Beverages

Although promotions continue to be a pivotal factor in influencing beverage sales, the consistent rotation of flavours can yield a similar impact. The transformation of flavours is driven by the demands of modern consumers and can significantly shape, and at times define, other features of soft drinks. This report examines the current trends in soft drink flavours in Europe, providing an explanation for these patterns and highlighting successful examples of innovation in the European market.

The analyst's Sipping in Style: Flavour Trends in European Beverages global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage:
Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.