Generative AI Market - Global Forecast 2026-2032

Generative AI is now central to enterprise transformation, moving from experimental phases to practical deployment across business operations. This technology underpins new approaches to product development, customer interaction, and internal processes, making it a top agenda item for senior decision-makers seeking innovation and resilience.

Market Snapshot: Generative AI Market Size and Growth

The Generative AI Market is experiencing strong growth, rising from USD 21.86 billion in 2025 to USD 25.96 billion in 2026, and is forecast to achieve a CAGR of 19.43%, reaching USD 75.78 billion by 2032. This trajectory highlights generative AI’s rapid integration into business models as organizations shift from pilots to enterprise-scale adoption.

Scope & Segmentation

This report offers a comprehensive analysis, segmenting the market across multiple vectors fundamental to strategic decision-making:

Component Types: Evaluates services versus software; services provide speed to value while software enables deeper customization, critical for operational control.
Model Architectures: Covers autoregressive models, generative adversarial networks, recurrent neural networks, transformer architectures, and variational autoencoders, each supporting various enterprise tasks from sequence generation to complex multimodal applications.
Deployment Approaches: Explores cloud-hosted solutions offering scalability and on-premise installations required for data residency, privacy, or latency-sensitive applications.
Application Domains: Includes chatbots and virtual assistants, automated content creation, predictive analytics, robotics, and workflow automation—reflecting the diverse uses of generative AI across operational contexts.
Industry Verticals: Focuses on automotive and transportation, gaming, healthcare, IT and telecommunications, manufacturing, media and entertainment, and retail, recognizing unique compliance, data, and performance requirements across sectors.
Regional Coverage: Analyzes adoption trends, infrastructure readiness, and regulatory environments in the Americas, Europe, Middle East, Africa, and Asia-Pacific to support localized strategy.

Key Takeaways for Senior Decision-Makers

Generative AI is driving enterprise differentiation through improved customer experiences, automated workflows, and transformed product roadmaps. Success now relies on operationalizing these models within business processes, not just running technical pilots.
Technical, regulatory, and operational challenges—such as integrating legacy systems, ensuring auditability, and implementing coordinated governance—require clear organizational alignment and ongoing executive engagement.
The demand for specialized talent such as prompt engineers and machine teaching specialists is reshaping workforce dynamics, with leading organizations investing in reskilling and forming targeted partnerships to bridge expertise gaps.
Adoption strategies must be adaptive, investing in modular platforms for model interchangeability and leveraging partner ecosystems for rapid innovation, integration expertise, and compliance readiness.
Varying regional regulations and talent availability necessitate tailored market entry strategies and collaboration models, optimizing both compliance and operational capability.
Business models constantly evolve as generative AI integrates into customer touchpoints and core value chains, driving long-term competitive advantage when aligned with organizational strategy.

Tariff Impact on Supply Chains and Procurement

Recent United States tariffs have introduced new complexities for generative AI supply chains, affecting procurement of hardware, software, and cross-border services. Organizations are actively diversifying suppliers, considering local sourcing, and reassessing cloud versus on-premise deployments to maintain resilience. These factors now shape negotiation strategies, requiring dynamic procurement playbooks and closer alignment among legal, finance, and technology leaders to sustain investment momentum while managing compliance and incremental costs.

Methodology & Data Sources

This analysis integrates qualitative interviews with senior leaders, product teams, and procurement experts, primary data collection, and in-depth secondary research from academic and industry sources. Robust analytics frameworks support comparison of technology maturity, risk, and governance practices, with case studies illuminating practical lessons across adoption scenarios.

Why This Report Matters

Enables executives to align generative AI investments with measurable business outcomes and evolving enterprise priorities, leveraging actionable market intelligence for decision-making.
Supports risk-managed scale-up by detailing governance best practices, procurement options, and ecosystem partnerships responsive to regulatory and operational constraints across regions.
Equips organizations to optimize talent, technology, and third-party relationships as generative AI moves from theory to value delivery.

Conclusion

As generative AI attains enterprise priority, robust strategy, strong governance, and cross-functional leadership become essential. Organizations that integrate these elements will convert technical potential into sustainable business value while managing risk and maintaining stakeholder confidence.

Additional Product Information:

Purchase of this report includes 1 year online access with quarterly updates.
This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

1. Preface

1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders

2. Research Methodology

2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations

3. Executive Summary

3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap

4. Market Overview

4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy

5. Market Insights

5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis

6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025

8. Generative AI Market, by Component

8.1. Service
8.2. Software

9. Generative AI Market, by Type

9.1. Autoregressive Models
9.2. Generative Adversarial Networks (GANs)
9.3. Recurrent Neural Networks (RNNs)
9.4. Transformer Models
9.5. Variational Autoencoders (VAEs)

10. Generative AI Market, by Deployment Models

10.1. Cloud Hosted
10.2. On-Premise

11. Generative AI Market, by Application

11.1. Chatbots & Intelligent Virtual Assistants
11.2. Content Generation
11.3. Predictive Analytics
11.4. Robotics & Automation

12. Generative AI Market, by Industry Vertical

12.1. Automotive & Transportation
12.2. Gaming
12.3. Healthcare
12.4. IT & Telecommunication
12.5. Manufacturing
12.6. Media & Entertainment
12.7. Retail

13. Generative AI Market, by Region

13.1. Americas
13.1.1. North America
13.1.2. Latin America
13.2. Europe, Middle East & Africa
13.2.1. Europe
13.2.2. Middle East
13.2.3. Africa
13.3. Asia-Pacific

14. Generative AI Market, by Group

14.1. ASEAN
14.2. GCC
14.3. European Union
14.4. BRICS
14.5. G7
14.6. NATO

15. Generative AI Market, by Country

15.1. United States
15.2. Canada
15.3. Mexico
15.4. Brazil
15.5. United Kingdom
15.6. Germany
15.7. France
15.8. Russia
15.9. Italy
15.10. Spain
15.11. China
15.12. India
15.13. Japan
15.14. Australia
15.15. South Korea

16. United States Generative AI Market
17. China Generative AI Market

18. Competitive Landscape

18.1. Market Concentration Analysis, 2025
18.1.1. Concentration Ratio (CR)
18.1.2. Herfindahl Hirschman Index (HHI)
18.2. Recent Developments & Impact Analysis, 2025
18.3. Product Portfolio Analysis, 2025
18.4. Benchmarking Analysis, 2025
18.5. Accenture PLC
18.6. AI21 Labs Ltd.
18.7. Amazon Web Services, Inc.
18.8. Anthropic PBC
18.9. AssemblyAI, Inc.
18.10. Clarifai, Inc.
18.11. Databricks, Inc.
18.12. DeepL SE
18.13. Dialpad, Inc.
18.14. Genie AI Ltd.
18.15. Google LLC by Alphabet Inc.
18.16. Infosys Limited
18.17. International Business Machines Corporation
18.18. Lighttricks
18.19. Markovate, Inc.
18.20. Meta Platforms, Inc.
18.21. Microsoft Corporation
18.22. Midjourney, Inc.
18.23. Mostly AI Solutions MP GmbH
18.24. NTT DOCOMO, INC
18.25. OpenAI OpCo, LLC
18.26. Paige AI, Inc.
18.27. Persado, Inc.
18.28. Revery AI Inc.

List of Figures

FIGURE 1. GLOBAL GENERATIVE AI MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL GENERATIVE AI MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL GENERATIVE AI MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL GENERATIVE AI MARKET SIZE, BY COMPONENT, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL GENERATIVE AI MARKET SIZE, BY TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL GENERATIVE AI MARKET SIZE, BY DEPLOYMENT MODELS, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL GENERATIVE AI MARKET SIZE, BY APPLICATION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL GENERATIVE AI MARKET SIZE, BY INDUSTRY VERTICAL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL GENERATIVE AI MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL GENERATIVE AI MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. GLOBAL GENERATIVE AI MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 12. UNITED STATES GENERATIVE AI MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 13. CHINA GENERATIVE AI MARKET SIZE, 2018-2032 (USD MILLION)

List of Tables

TABLE 1. GLOBAL GENERATIVE AI MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL GENERATIVE AI MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL GENERATIVE AI MARKET SIZE, BY SERVICE, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL GENERATIVE AI MARKET SIZE, BY SERVICE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL GENERATIVE AI MARKET SIZE, BY SERVICE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL GENERATIVE AI MARKET SIZE, BY SOFTWARE, BY REGION, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL GENERATIVE AI MARKET SIZE, BY SOFTWARE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL GENERATIVE AI MARKET SIZE, BY SOFTWARE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL GENERATIVE AI MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL GENERATIVE AI MARKET SIZE, BY AUTOREGRESSIVE MODELS, BY REGION, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL GENERATIVE AI MARKET SIZE, BY AUTOREGRESSIVE MODELS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL GENERATIVE AI MARKET SIZE, BY AUTOREGRESSIVE MODELS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL GENERATIVE AI MARKET SIZE, BY GENERATIVE ADVERSARIAL NETWORKS (GANS), BY REGION, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL GENERATIVE AI MARKET SIZE, BY GENERATIVE ADVERSARIAL NETWORKS (GANS), BY GROUP, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL GENERATIVE AI MARKET SIZE, BY GENERATIVE ADVERSARIAL NETWORKS (GANS), BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL GENERATIVE AI MARKET SIZE, BY RECURRENT NEURAL NETWORKS (RNNS), BY REGION, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL GENERATIVE AI MARKET SIZE, BY RECURRENT NEURAL NETWORKS (RNNS), BY GROUP, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL GENERATIVE AI MARKET SIZE, BY RECURRENT NEURAL NETWORKS (RNNS), BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL GENERATIVE AI MARKET SIZE, BY TRANSFORMER MODELS, BY REGION, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL GENERATIVE AI MARKET SIZE, BY TRANSFORMER MODELS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL GENERATIVE AI MARKET SIZE, BY TRANSFORMER MODELS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL GENERATIVE AI MARKET SIZE, BY VARIATIONAL AUTOENCODERS (VAES), BY REGION, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL GENERATIVE AI MARKET SIZE, BY VARIATIONAL AUTOENCODERS (VAES), BY GROUP, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL GENERATIVE AI MARKET SIZE, BY VARIATIONAL AUTOENCODERS (VAES), BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL GENERATIVE AI MARKET SIZE, BY DEPLOYMENT MODELS, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL GENERATIVE AI MARKET SIZE, BY CLOUD HOSTED, BY REGION, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL GENERATIVE AI MARKET SIZE, BY CLOUD HOSTED, BY GROUP, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL GENERATIVE AI MARKET SIZE, BY CLOUD HOSTED, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL GENERATIVE AI MARKET SIZE, BY ON-PREMISE, BY REGION, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL GENERATIVE AI MARKET SIZE, BY ON-PREMISE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL GENERATIVE AI MARKET SIZE, BY ON-PREMISE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL GENERATIVE AI MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL GENERATIVE AI MARKET SIZE, BY CHATBOTS & INTELLIGENT VIRTUAL ASSISTANTS, BY REGION, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL GENERATIVE AI MARKET SIZE, BY CHATBOTS & INTELLIGENT VIRTUAL ASSISTANTS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL GENERATIVE AI MARKET SIZE, BY CHATBOTS & INTELLIGENT VIRTUAL ASSISTANTS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL GENERATIVE AI MARKET SIZE, BY CONTENT GENERATION, BY REGION, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL GENERATIVE AI MARKET SIZE, BY CONTENT GENERATION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL GENERATIVE AI MARKET SIZE, BY CONTENT GENERATION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL GENERATIVE AI MARKET SIZE, BY PREDICTIVE ANALYTICS, BY REGION, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL GENERATIVE AI MARKET SIZE, BY PREDICTIVE ANALYTICS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL GENERATIVE AI MARKET SIZE, BY PREDICTIVE ANALYTICS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL GENERATIVE AI MARKET SIZE, BY ROBOTICS & AUTOMATION, BY REGION, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL GENERATIVE AI MARKET SIZE, BY ROBOTICS & AUTOMATION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL GENERATIVE AI MARKET SIZE, BY ROBOTICS & AUTOMATION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL GENERATIVE AI MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL GENERATIVE AI MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY REGION, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL GENERATIVE AI MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL GENERATIVE AI MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL GENERATIVE AI MARKET SIZE, BY GAMING, BY REGION, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL GENERATIVE AI MARKET SIZE, BY GAMING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL GENERATIVE AI MARKET SIZE, BY GAMING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL GENERATIVE AI MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL GENERATIVE AI MARKET SIZE, BY HEALTHCARE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL GENERATIVE AI MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL GENERATIVE AI MARKET SIZE, BY IT & TELECOMMUNICATION, BY REGION, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL GENERATIVE AI MARKET SIZE, BY IT & TELECOMMUNICATION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL GENERATIVE AI MARKET SIZE, BY IT & TELECOMMUNICATION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL GENERATIVE AI MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL GENERATIVE AI MARKET SIZE, BY MANUFACTURING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL GENERATIVE AI MARKET SIZE, BY MANUFACTURING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL GENERATIVE AI MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL GENERATIVE AI MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GROUP, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL GENERATIVE AI MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL GENERATIVE AI MARKET SIZE, BY RETAIL, BY REGION, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL GENERATIVE AI MARKET SIZE, BY RETAIL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL GENERATIVE AI MARKET SIZE, BY RETAIL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL GENERATIVE AI MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 68. AMERICAS GENERATIVE AI MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 69. AMERICAS GENERATIVE AI MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 70. AMERICAS GENERATIVE AI MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 71. AMERICAS GENERATIVE AI MARKET SIZE, BY DEPLOYMENT MODELS, 2018-2032 (USD MILLION)
TABLE 72. AMERICAS GENERATIVE AI MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 73. AMERICAS GENERATIVE AI MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 74. NORTH AMERICA GENERATIVE AI MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 75. NORTH AMERICA GENERATIVE AI MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 76. NORTH AMERICA GENERATIVE AI MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 77. NORTH AMERICA GENERATIVE AI MARKET SIZE, BY DEPLOYMENT MODELS, 2018-2032 (USD MILLION)
TABLE 78. NORTH AMERICA GENERATIVE AI MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 79. NORTH AMERICA GENERATIVE AI MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 80. LATIN AMERICA GENERATIVE AI MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 81. LATIN AMERICA GENERATIVE AI MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 82. LATIN AMERICA GENERATIVE AI MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 83. LATIN AMERICA GENERATIVE AI MARKET SIZE, BY DEPLOYMENT MODELS, 2018-2032 (USD MILLION)
TABLE 84. LATIN AMERICA GENERATIVE AI MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 85. LATIN AMERICA GENERATIVE AI MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 86. EUROPE, MIDDLE EAST & AFRICA GENERATIVE AI MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 87. EUROPE, MIDDLE EAST & AFRICA GENERATIVE AI MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 88. EUROPE, MIDDLE EAST & AFRICA GENERATIVE AI MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 89. EUROPE, MIDDLE EAST & AFRICA GENERATIVE AI MARKET SIZE, BY DEPLOYMENT MODELS, 2018-2032 (USD MILLION)
TABLE 90. EUROPE, MIDDLE EAST & AFRICA GENERATIVE AI MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 91. EUROPE, MIDDLE EAST & AFRICA GENERATIVE AI MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 92. EUROPE GENERATIVE AI MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 93. EUROPE GENERATIVE AI MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 94. EUROPE GENERATIVE AI MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 95. EUROPE GENERATIVE AI MARKET SIZE, BY DEPLOYMENT MODELS, 2018-2032 (USD MILLION)
TABLE 96. EUROPE GENERATIVE AI MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 97. EUROPE GENERATIVE AI MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 98. MIDDLE EAST GENERATIVE AI MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 99. MIDDLE EAST GENERATIVE AI MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 100. MIDDLE EAST GENERATIVE AI MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 101. MIDDLE EAST GENERATIVE AI MARKET SIZE, BY DEPLOYMENT MODELS, 2018-2032 (USD MILLION)
TABLE 102. MIDDLE EAST GENERATIVE AI MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 103. MIDDLE EAST GENERATIVE AI MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 104. AFRICA GENERATIVE AI MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 105. AFRICA GENERATIVE AI MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 106. AFRICA GENERATIVE AI MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 107. AFRICA GENERATIVE AI MARKET SIZE, BY DEPLOYMENT MODELS, 2018-2032 (USD MILLION)
TABLE 108. AFRICA GENERATIVE AI MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 109. AFRICA GENERATIVE AI MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 110. ASIA-PACIFIC GENERATIVE AI MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 111. ASIA-PACIFIC GENERATIVE AI MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 112. ASIA-PACIFIC GENERATIVE AI MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 113. ASIA-PACIFIC GENERATIVE AI MARKET SIZE, BY DEPLOYMENT MODELS, 2018-2032 (USD MILLION)
TABLE 114. ASIA-PACIFIC GENERATIVE AI MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 115. ASIA-PACIFIC GENERATIVE AI MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 116. GLOBAL GENERATIVE AI MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 117. ASEAN GENERATIVE AI MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 118. ASEAN GENERATIVE AI MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 119. ASEAN GENERATIVE AI MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 120. ASEAN GENERATIVE AI MARKET SIZE, BY DEPLOYMENT MODELS, 2018-2032 (USD MILLION)
TABLE 121. ASEAN GENERATIVE AI MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 122. ASEAN GENERATIVE AI MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 123. GCC GENERATIVE AI MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 124. GCC GENERATIVE AI MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 125. GCC GENERATIVE AI MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 126. GCC GENERATIVE AI MARKET SIZE, BY DEPLOYMENT MODELS, 2018-2032 (USD MILLION)
TABLE 127. GCC GENERATIVE AI MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 128. GCC GENERATIVE AI MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 129. EUROPEAN UNION GENERATIVE AI MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 130. EUROPEAN UNION GENERATIVE AI MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 131. EUROPEAN UNION GENERATIVE AI MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 132. EUROPEAN UNION GENERATIVE AI MARKET SIZE, BY DEPLOYMENT MODELS, 2018-2032 (USD MILLION)
TABLE 133. EUROPEAN UNION GENERATIVE AI MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 134. EUROPEAN UNION GENERATIVE AI MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 135. BRICS GENERATIVE AI MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 136. BRICS GENERATIVE AI MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 137. BRICS GENERATIVE AI MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 138. BRICS GENERATIVE AI MARKET SIZE, BY DEPLOYMENT MODELS, 2018-2032 (USD MILLION)
TABLE 139. BRICS GENERATIVE AI MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 140. BRICS GENERATIVE AI MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 141. G7 GENERATIVE AI MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 142. G7 GENERATIVE AI MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 143. G7 GENERATIVE AI MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 144. G7 GENERATIVE AI MARKET SIZE, BY DEPLOYMENT MODELS, 2018-2032 (USD MILLION)
TABLE 145. G7 GENERATIVE AI MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 146. G7 GENERATIVE AI MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 147. NATO GENERATIVE AI MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 148. NATO GENERATIVE AI MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 149. NATO GENERATIVE AI MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 150. NATO GENERATIVE AI MARKET SIZE, BY DEPLOYMENT MODELS, 2018-2032 (USD MILLION)
TABLE 151. NATO GENERATIVE AI MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 152. NATO GENERATIVE AI MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 153. GLOBAL GENERATIVE AI MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 154. UNITED STATES GENERATIVE AI MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 155. UNITED STATES GENERATIVE AI MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 156. UNITED STATES GENERATIVE AI MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 157. UNITED STATES GENERATIVE AI MARKET SIZE, BY DEPLOYMENT MODELS, 2018-2032 (USD MILLION)
TABLE 158. UNITED STATES GENERATIVE AI MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 159. UNITED STATES GENERATIVE AI MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 160. CHINA GENERATIVE AI MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 161. CHINA GENERATIVE AI MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 162. CHINA GENERATIVE AI MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 163. CHINA GENERATIVE AI MARKET SIZE, BY DEPLOYMENT MODELS, 2018-2032 (USD MILLION)
TABLE 164. CHINA GENERATIVE AI MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 165. CHINA GENERATIVE AI MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this Generative AI market report include:

Accenture PLC
AI21 Labs Ltd.
Amazon Web Services, Inc.
Anthropic PBC
AssemblyAI, Inc.
Clarifai, Inc.
Databricks, Inc.
DeepL SE
Dialpad, Inc.
Genie AI Ltd.
Google LLC by Alphabet Inc.
Infosys Limited
International Business Machines Corporation
Lighttricks
Markovate, Inc.
Meta Platforms, Inc.
Microsoft Corporation
Midjourney, Inc.
Mostly AI Solutions MP GmbH
NTT DOCOMO, INC
OpenAI OpCo, LLC
Paige AI, Inc.
Persado, Inc.
Revery AI Inc.

Table Information

Report Attribute	Details
No. of Pages	189
Published	January 2026
Forecast Period	2026 - 2032
Estimated Market Value ( USD ) in 2026	$ 25.96 Billion
Forecasted Market Value ( USD ) by 2032	$ 75.78 Billion
Compound Annual Growth Rate	19.4%
Regions Covered	Global
No. of Companies Mentioned	25

License	Properties	Price
SINGLE USER LICENSE PDF, Excel and Online Access	This is a single user license, allowing one user access to the product.	€3513EUR$3,939USD£3,047GBP
1 - 5 USER LICENSE PDF, Excel and Online Access	This is a 1-5 user license, allowing up to five users have access to the product.	€3789EUR$4,249USD£3,286GBP
SITE LICENSE PDF, Excel and Online Access	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€5136EUR$5,759USD£4,454GBP
ENTERPRISE LICENSE PDF, Excel and Online Access	This is an enterprise license, allowing all employees within your organization access to the product.	€6215EUR$6,969USD£5,390GBP

Market Snapshot: Generative AI Market Size and Growth

Scope & Segmentation

Key Takeaways for Senior Decision-Makers

Tariff Impact on Supply Chains and Procurement

Methodology & Data Sources

Why This Report Matters

Conclusion

Table of Contents

Companies Mentioned

Table Information

Related Topics

Related Reports

Generative AI in Animation Market Report 2025

Generative AI in Computer Vision Market Report 2025

Generative AI - Company Evaluation Report, 2025

Generative AI Market by Software, Modality, Application - Global Forecast to 2032

Generative AI in Animation Market Outlook 2025-2034: Market Share, and Growth Analysis