Middle East & Africa Sauces, Dressings & Condiments Market Outlook, 2028

The Middle East and Africa have experienced significant urbanisation and an increase in dual-income households. As a result, consumers have less time to cook elaborate meals from scratch. Sauces, dressings, and condiments provide a convenient solution to enhance the flavour of ready-to-eat or pre-packaged meals, making them more appealing and satisfying. Furthermore, the Middle East and Africa region has witnessed rapid growth in the foodservice sector, including restaurants, cafes, and quick-service chains. These establishments often rely on sauces, dressings, and condiments to enhance the flavour of their dishes and provide customization options for consumers. The expanding foodservice industry contributes to the increased demand for these products. Moreover, urbanisation in the Middle East and Africa region has brought about lifestyle changes and exposure to Western influences. This includes a preference for convenience foods, fast-food chains, and international cuisines. As a result, there is a demand for a wide range of sauces, dressings, and condiments that complement these culinary preferences and lifestyles. In addition, the Middle East and Africa region attracts a significant number of tourists each year. These tourists often seek to experience the local cuisine and flavours, leading to a higher demand for authentic sauces, dressings, and condiments. The hospitality industry, including hotels and resorts, also plays a role in driving the market as they cater to both domestic and international guests.

According to the research report “Middle East & Africa Sauces, Dressings & Condiments Market Outlook, 2028, The market is projected to reach market size USD 13.21 Billion by 2028. The popularity of plant-based diets and veganism is on the rise in the Middle East and Africa region. This has led to an increased demand for plant-based and vegan sauces, dressings, and condiments. Manufacturers are developing products that cater to this growing consumer segment by using plant-based ingredients and avoiding animal-derived components. Furthermore, increasing environmental consciousness is driving the demand for sustainable and eco-friendly packaging solutions in the sauces, dressings, and condiments market. Consumers are seeking products with packaging materials that are recyclable, biodegradable, or made from renewable resources. Manufacturers are adopting more sustainable packaging practises, including the use of glass, paperboard, or compostable materials, to align with consumer preferences and reduce their environmental impact. Moreover, as consumers become more aware of food allergies and dietary restrictions, there is a growing demand for allergen-free and dietary-specific sauces, dressings, and condiments. Manufacturers are offering products that are free from common allergens such as gluten, dairy, and nuts, as well as catering to specific dietary preferences such as vegan, vegetarian, or keto-friendly options. These specialised products cater to the diverse dietary needs of consumers in the region. In addition, different regions in the Middle East and Africa have their own unique salad dressings. For example, the popular Lebanese dressing called sumac vinaigrette combines sumac spice, lemon juice, olive oil, and other ingredients to create a tangy and refreshing flavour. In addition, preserving foods is a traditional practise in the Middle East and Africa, and it extends to sauces, dressings, and condiments. Preserved lemons, pickled vegetables, and fermented sauces like harissa or pickled chilli pastes are used to add tanginess and complexity to dishes. Furthermore, yoghurt-based dressings and sauces are prevalent in Middle Eastern cuisine. These creamy and tangy dressings, often made with yoghurt, garlic, lemon juice, and herbs like dill or mint, are commonly used in salads, kebabs, and mezze platters.

The Middle East and Africa regions boast a diverse array of culinary traditions known for their aromatic spices, bold flavours, and distinctive dishes. Sauces and dressings are an integral part of these culinary traditions and are used to enhance the flavours of various meals. The market share of the Sauces & Dressings segment is driven by the demand for traditional sauces like tahini, harissa, pomegranate molasses, peri-peri, and shawarma sauce, which are widely used and cherished in local cuisines. Furthermore, the Middle East and Africa regions are known for their diverse cuisine offerings, ranging from Moroccan, Lebanese, Turkish, Persian, and various sub-Saharan African cuisines. Sauces and dressings are versatile ingredients that cater to the flavour profiles of these cuisines. The market share of the Sauces & Dressings segment is bolstered by the wide range of sauces and dressings used in dishes like hummus, falafel, tagines, kebabs, stews, and grilled meats. In addition, dips hold cultural significance in Middle Eastern and African cuisines. Many traditional Middle Eastern and African dishes are traditionally served with a variety of dips, such as hummus, baba ganoush, tzatziki, muhammara, and labneh. These dips are deeply rooted in the culinary heritage of the region and are widely enjoyed by locals and visitors alike. The cultural preference for dips contributes to the market share of the dips segment.

Hypermarkets and supermarkets are the primary distribution channels for sauces, dressings, and condiments in the Middle East and Africa region. These large retail stores offer a wide variety of products, including different brands and types of sauces, dressings, and condiments. Some notable hypermarket and supermarket chains in the Middle East and Africa include Carrefour, Lulu Hypermarket, Spinneys, and more. In addition, the online retail channel has been gaining traction in the Middle East and Africa, providing consumers with the convenience of shopping from home and access to a wide range of products. Some notable online platforms facilitating the purchase of sauces, dressings, and condiments include Noon is a leading e-commerce platform operating in the Middle East, including countries like the United Arab Emirates, Saudi Arabia, and Egypt. It offers a diverse range of sauces, dressings, and condiments, providing convenience and choice to consumers. Furthermore, Jumia is a popular online marketplace operating in several countries across Africa. It provides a platform for various sellers to offer a wide range of sauces, dressings, and condiments, catering to the preferences of consumers in different regions.

Saudi consumers are increasingly adopting Western culinary influences and incorporating international flavours into their diets. This shift in consumer preferences has led to a greater demand for a variety of sauces, dressings, and condiments, including those with global flavours and innovative offerings. Furthermore, Saudi Arabia has been actively investing in its food manufacturing sector, which includes the production of sauces, dressings, and condiments. The government's focus on food security and reducing dependence on imports has led to the establishment of local manufacturing facilities, supporting the growth of the market. Moreover, Saudi Arabia is home to the holy cities of Mecca and Medina, and Islamic principles play a significant role in the country. Many sauces, dressings, and condiment products in the Saudi market are halal-certified, meeting the dietary requirements and preferences of Muslim consumers not only within the country but also in the wider Islamic market. In addition, Saudi Arabia hosts various food festivals and events that showcase local and international cuisines. These events provide a platform for sauces, dressings, and condiment brands to promote their products, generate consumer interest, and drive market growth.

The Middle East and Africa have seen a significant rise in the popularity and consumption of Asian cuisines, such as Chinese, Japanese, and Korean. Soy sauce is an essential condiment in these cuisines, used in a variety of dishes like stir-fries, sushi, and dipping sauces. The growing interest in Asian flavours and the integration of Asian cuisines into local diets have led to a higher demand for soy sauce in the region. Furthermore, the Middle East and Africa have become popular tourist destinations, attracting visitors from around the world. International dining experiences and exposure to different cuisines have influenced local food preferences. Tourists and expatriates seeking authentic Asian flavours contribute to the demand for soy sauce in the region. Restaurants and food establishments catering to these customers play a significant role in driving the growth of the soy sauce segment. In addition, South America is known for its abundant seafood resources and a rich culinary tradition that includes various seafood dishes. Seafood or cocktail sauce is a popular condiment used to accompany and enhance the flavour of seafood items such as shrimp, crab, lobster, and oysters. The increasing consumption of seafood in the region has driven the demand for seafood and cocktail sauce. Furthermore, the South American foodservice industry, including restaurants, hotels, and catering services, has witnessed significant growth in recent years. Seafood dishes are popular menu items in many establishments, and the availability of seafood or cocktail sauce as a condiment contributes to the overall dining experience. The demand for seafood and cocktail sauce from the foodservice sector has positively influenced its market growth.

Major Companies present in the market:

The Kraft Heinz Company, Unilever plc, General Mills, Inc., Nestlé S.A., McCormick & Company, Incorporated, PepsiCo, Inc., Kikkoman Corporation, Mars, Incorporated, Barilla Group, Lee Kum Kee Company Limited.

Considered in this report

• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Middle East & Africa Sauces, Dressings & Condiments market with its value and forecast along with its segments
• Country-wise Sauces, Dressings & Condiments market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United Arab Emirates
• Saudi Arabia
• South Africa

By Category

• Sauces & Dressings
• Pickled Products
• Purees & Pastes
• Dips
• Others

By Product Type

• Soy Sauce
• Tomato Sauce
• Saefood/ Cocktail Sauce
• Mayonnaise
• Pasta Sauce
• Oyster Sauce
• Salad Dressings
• Hot Sauce (tabasco, red chilli, green chili, sweet chilli, garlic chilli, hot garlic,peri peri, Sriracha sauce, Pique Sauce, Enchilada )
• Others (BBQ Sauce, Applesauce, Corn sauce, Cheese sauce, Béchamel Sauce, Marinara Sauce, Hollandaise Sauce, Pesto Sauce, Teriyaki Sauce, Bolognese Sauce, Worcestershire sauce, Romesco sauce and so on)

By Distribution Channel

• Hypermarkets/Supermarkets
• Convenience Stores
• Online Retail
• Other Distribution Channels (Food Service, Vending Machine and Direct Selling)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sauces, Dressings & Condiments industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.