South America Gluten Free Products Market Outlook, 2028

Gluten-free product markets have shifted dramatically from specialty niche products to mainstream products. Millions of people in South America have begun to consume gluten-free food, not only as a result of being diagnosed with celiac disease, but also as a general notion of better health. A contemporary trend towards gluten-free food consumption has given the gluten-free products market further momentum. Furthermore, increased consumer awareness about food allergies and intolerances is one of the primary factors driving the market for gluten-free products in South America. Furthermore, as a result of their hectic lifestyles and busy schedules, customers are increasingly opting for gluten-free, ready-to-eat meals, pasta, and baby food items. There is also an increasing demand for grain-free diet plans and weight management programmes. South American cuisine relies heavily on naturally gluten-free staples such as corn, rice, quinoa, yuca (cassava), and potatoes. These ingredients have been traditionally used in South American cooking for centuries and provide a foundation for gluten-free options. South America has a rich culinary heritage, and many traditional dishes are naturally gluten-free or can be easily modified. For instance, in countries like Peru, Ecuador, and Bolivia, you can find quinoa-based dishes like quinoa soup or quinoa salads, which are nutritious and gluten-free. In addition to quinoa, South America offers a diverse range of gluten-free grains that are used to create unique gluten-free products some of them include, amaranth, chia seeds, millet, and canihua (also known as kaniwa), which are often incorporated into gluten-free bread, pastas, and snacks. Consumers are becoming more discerning and demanding when it comes to food choices. They are seeking out diverse options that cater to specific dietary needs and preferences. Gluten-free products provide an alternative for individuals looking to avoid gluten due to health concerns or personal choice.

According to the research report, “South America Gluten Free Products Market Outlook, 2028, the market is anticipated to add USD 288 Million from 2023 to 2028. The food and beverage industry is a key driver of the gluten-free products market in South America. Manufacturers within this industry produce a wide range of gluten-free alternatives, including bread, pasta, snacks, cereals, baking mixes, and beverages. They invest in research and development to improve the taste, texture, and nutritional profile of gluten-free products, making them more appealing to consumers. Furthermore, bakery and confectionery industry has embraced the gluten-free trend in South America. Bakeries and pastry shops have started offering gluten-free bread, cakes, pastries, and desserts to cater to the increasing demand. This industry is continually innovating to develop gluten-free products that closely mimic the taste and texture of their gluten-containing counterparts. The agriculture and food processing industry in South America plays a crucial role in supplying the raw materials and ingredients for gluten-free products. This includes sourcing gluten-free grains like corn, rice, quinoa, and millet, as well as other gluten-free ingredients like fruits, vegetables, and legumes. The industry ensures a steady supply chain for manufacturers to produce gluten-free products. Various awareness and education initiatives have been undertaken to inform consumers, healthcare professionals, and the food industry about gluten sensitivity, celiac disease, and gluten-free diets. These initiatives include public campaigns, educational materials, workshops, and seminars to raise awareness about the importance of gluten-free options and the proper handling of gluten-free products.

Brazil is dominating the market of gluten free products market in South America. Brazil, in the South American region, has a strong demand for gluten-free products, followed by Argentina, as a result of a shift in consumer food consumption trends and an inclination towards a healthier lifestyle. Consumers in Brazil have favourable impressions of healthy gluten-free food products, which is expected to drive market expansion. The favourable regulatory framework, initiatives by the US Food and Drug Administration (FDA) to promote a gluten-free diet, and subsidy allocations are expected to enhance the regional market throughout the projection period. The Brazilian government has been proactive in implementing regulations and standards for gluten-free products. The Brazilian Federal Agency for Food Safety (ANVISA) has established guidelines for labeling gluten-free products, ensuring accurate and clear information for consumers. This regulatory framework provides a level of trust and confidence in the gluten-free market. Brazil has a strong and active gluten-free community, including patient associations and advocacy groups. These organizations play a vital role in raising awareness, providing support to individuals with gluten-related disorders, and advocating for gluten-free options. They collaborate with healthcare professionals, government entities, and manufacturers to improve the availability and quality of gluten-free products.

Based on the product type, market is segmented into bakery products ( breads, rolls, buns and cakes, cookies, crackers, wafers and biscuits baking mixes and flours), snacks & RTE products, soups , sauces, pizzas & pasta and other types( condiments & dressings, dairy Products , gluten-free baby food, meats/ meats alternatives). Bakery products are widely consumed in South America and are dominating the market as well. Furthermore, during the forecast period Snacks and RTE products are expected to grow with significant CAGR of the market in South America. Snacks and RTE products are typically packaged in individual portions, making them portable and suitable for on-the-go consumption. This convenience factor makes them popular choices for individuals who need gluten-free options when traveling, at work, or during outdoor activities. As demand for gluten-free snacks and RTE products has increased, manufacturers and retailers in South America have expanded their offerings. More brands are entering the market, and existing brands are expanding their gluten-free product lines. This expanded availability ensures that consumers have a broader selection of gluten-free snack options to choose from. Snacks and RTE products encompass a wide range of options, including chips, crackers, granola bars, popcorn, energy bars, and more. This variety allows consumers to enjoy different flavors, textures, and types of snacks, making the gluten-free diet more enjoyable and diverse.
The form type of the market include, solid and liquid. The solid form is significantly leading the market with highest market share in South America. In addition, during the anticipated time frame liquid form is expected to grow with highest CAGR of the market. Liquid gluten-free products can be consumed as standalone beverages or used as ingredients in various recipes. They offer versatility and adaptability, allowing consumers to incorporate them into their preferred dishes or customize their beverages. This versatility makes liquid gluten-free products suitable for a wide range of dietary preferences and culinary applications. Some individuals with gluten-related disorders, such as celiac disease or gluten sensitivity, may experience digestive issues or have difficulty absorbing nutrients. Liquid gluten-free products can be formulated to be easily digestible and promote better nutrient absorption. Speciality stores are the most common source of distributing gluten free products in South America and are dominating the market of gluten free market in South America as well. Some of the famous specialty stores in South America that distribute gluten-free products include, Sin Tacc, Alimentos Libres de Gluten, Naturalmente, La Despensa, Mundo Sin Gluten.

Major companies present in the market:

General Mills Inc, The Kellogg Company, Mondelez International, Inc, The Kraft Heinz Company, Barilla Group, Hormel Foods Corporation, The Hershey Company, Dr. Schär AG / SPA, Bob's Red Mill.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Gluten Free Products market with its value and forecast along with its segments
• Country-wise Gluten Free Products market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:

• Brazil
• Argentina
• Colombia

By Product Type:

• Bakery products (Breads, rolls, buns and cakes Cookies, crackers, wafers and biscuits Baking mixes and flours)
• Snacks & RTE Products
• Soups
• Sauces
• Pizzas & Pasta
• Other Types (Condiments & Dressings, Dairy Products , Gluten-free Baby Food, Meats/ Meats Alternatives)

By Form:

• Solid
• Liquid

By Sources:

• Plant (Rice & corn, Oilseeds & Pulses, Others)
• Animal (Dairy, Meat)

By Distribution Channel:

• Specialty Stores(Bakery Stores, Confectionery Stores, Gourment Stores)
• Supermarkets & Hypermarkets
• Online
• Conventional Stores(Grocery Stores, Mass Merchandizers, Warehouse clubs)
• Others(Drugstores & pharmacies)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gluten Free Product industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.