North America Squash and Syrup Market Outlook, 2028

The North American syrup and squash industry stands as a vibrant and captivating segment within the region's culinary landscape, captivating taste buds and igniting a sense of indulgence. With a rich history steeped in tradition, this industry has flourished over the years, evolving into a realm of delectable flavours and enticing aromas. From the rolling maple farms of Canada to the sun-kissed orchards of the United States, this enchanting domain captures the essence of nature's sweetest offerings. The syrup and squash markets in North America hold deep-rooted traditions and cultural significance, reflecting the region's rich history and connection to nature's abundance. The industry is intertwined with cultural practises and celebrations that have been passed down through generations, fostering a sense of community and shared experiences. Maple syrup, a cherished delicacy in North America, holds a special place in the hearts of Canadians and Americans alike. The art of tapping maple trees and boiling the sap to produce syrup is a time-honoured tradition that has been practised by Indigenous peoples for centuries. In Canada, particularly in Quebec, the annual sugaring off-season is a cherished tradition. Families and friends gather at sugar shacks, known as cabanes à sucre, to indulge in a grand feast featuring maple syrup-infused dishes like pancakes, maple taffy, and hearty meals. These festive gatherings showcase the deep connection between maple syrup and Canadian identity, celebrating the land's natural bounty. Beyond maple syrup, North America's squash market also holds cultural significance. Squash-based beverages, commonly known as squash drinks, have a long history and are enjoyed as refreshing thirst quenchers. These brightly coloured syrups, made from concentrated fruit juices, are mixed with water to create flavourful drinks. Squash drinks are particularly popular in Caribbean and Latin American communities, where they are served during festive occasions and family gatherings. These beverages represent a fusion of cultural heritage and flavours, celebrating the vibrant diversity of North American communities.

According to the research report North America Syrup and Squash Market Outlook, 2028, the North America syrup and squash market was valued at USD 1.30 Billion in 2022. There is a growing consumer demand for natural and artisanal food products, including syrups and squash. Consumers are seeking high-quality, authentic, and flavourful options, often preferring products made from natural ingredients without artificial additives. This demand is driving the market to offer a wide range of syrup and squash varieties to cater to different tastes and preferences. The syrup and squash market is experiencing continuous culinary innovation, with producers and artisans developing new and unique flavours, blends, and combinations. This innovation introduces exciting options to consumers, encouraging them to explore different taste profiles and incorporate these products into various culinary creations, both sweet and savoury. The syrup and squash markets are supported by the growing interest in food tourism and culinary experiences. Travellers seek out local and regional specialties, including syrups and squash, to experience the authentic flavours and culinary traditions of the destinations they visit. This interest fuels demand and encourages producers to showcase their unique offerings to both locals and tourists. Based on the product types, which include syrup and squash, in 2022 the syrup market will have the highest market share. Syrup holds deep cultural significance in North America, particularly in Canada and parts of the United States. It is deeply rooted in the region's history and traditions, making it a cherished culinary staple. North America syrup industry benefits from strong export capabilities. Canadian syrup, in particular, enjoys international recognition and demand. The industry has well-established export networks, reaching markets worldwide and supplying syrup to countries across the globe. This export prowess further strengthens the market share of North American syrups. Based on the types considered in this report, which are added sugar and non-added sugar, in North America, added sugar is leading the market. Due to added sugar syrups, squash products have a long-standing presence in the North American market. They have been widely consumed and incorporated into various culinary traditions and recipes for decades, gaining a strong foothold among consumers. The familiarity and established usage of these products contribute to their leading market position. Furthermore, added sugar syrups and squash products offer versatility and convenience, making them appealing to a wide range of consumers. They can be easily incorporated into a variety of beverages, both hot and cold, such as sodas, cocktails, iced teas, and flavoured waters. Additionally, these products can be used as flavourings in baking and cooking and as toppings for desserts and breakfast items. Their versatility and ease of use make them popular choices for consumers seeking quick and convenient flavour enhancements.

Citrus fruit is gaining popularity and has the highest market share, among others like berries, tropical and exotic fruits, mixed fruit, winter squash, and others. Citrus fruits like lemon, lime, and orange have a naturally refreshing and tangy flavour that adds a bright and zesty taste to food and beverages. The citrus syrup captures these flavours, providing a burst of freshness that appeal to consumers seeking vibrant and invigorating taste experiences. The popularity of craft cocktails and mixology has been on the rise in recent years. Citrus syrups play a crucial role in creating unique and flavourful cocktails. They add a balance of sweetness, acidity, and complexity to cocktail recipes, enhancing the overall drinking experience. Bartenders and cocktail enthusiasts often use citrus syrups as essential ingredients in a variety of classic and innovative cocktail recipes. In the future, the others like coconut, maple syrup, black forest, vanilla, peppermint, caramel, chocolate, and elderflowers will grow at the highest growth rate. Chocolate and vanilla flavours are widely used in the dessert and beverage industries. As the demand for indulgent desserts, specialty coffees, milkshakes, and flavoured beverages continues to rise, the use of chocolate and vanilla syrups to enhance these products is expected to grow. These flavours add richness, sweetness, and depth to a wide range of treats, making them highly appealing to consumers. The trend of customization and personalization in the food and beverage sector has been gaining traction. Chocolate and vanilla syrups offer consumers the opportunity to customise their desserts, beverages, and even breakfast items according to their preferences. This ability to add a burst of chocolate or vanilla flavour to create unique combinations is likely to drive demand for these syrups.

Based on the nature types segment, which includes regular and blended syrups, in the North American market, the regular segment is gaining popularity and has the highest market share. Regular syrup is often more affordable compared to blended or flavoured syrups. Its lower price point makes it an accessible choice for consumers who may be budget-conscious or seeking an everyday sweetener option. The affordability of regular syrup can contribute to its popularity and widespread use in households and food establishments. Furthermore, regular syrup allows consumers to customise their sweet flavour experience by adjusting the amount used or combining it with other ingredients. This customization aspect appeals to individuals who prefer to control the sweetness level or add their own flavours, such as fruit, spices, or extracts, to enhance the syrup's taste. Regular syrup serves as a neutral base that can be personalised according to individual preferences. Breakfast culture, particularly the tradition of enjoying pancakes, waffles, and French toast, is deeply rooted in North American culinary traditions. Regular syrup aligns with this cultural heritage and the preference for classic breakfast accompaniments. It remains the go-to choice for many consumers, who associate regular syrup with the quintessential breakfast experience. Based on the end user segment, which includes residential and commercial, in North America, the commercial segment holds the highest market share. The foodservice industry, including restaurants, cafes, hotels, and other establishments, represents a significant portion of the commercial segment. These businesses typically require large quantities of syrups and squashes to meet the demand for various beverages, desserts, and menu items. Commercial establishments often prefer to purchase syrups and squashes in bulk or from suppliers that specialise in providing products for the foodservice industry. The consistent demand from the foodservice sector contributes to the commercial segment's leading position. The commercial segment benefits from established distribution networks and the ability to operate on a larger scale. Commercial suppliers have the infrastructure, logistics, and resources to efficiently distribute their products to a wide range of foodservice establishments across North America. The scale of operations allows commercial suppliers to offer competitive pricing, meet the demand of large-volume orders, and provide reliable and consistent supply to their clients. This scale and distribution advantage contributes to the commercial segment's leading position in the market.

Based on the distribution channels, which include the hypermarket or supermarket, convenience store, online, and others (speciality stores and direct sale), in North America, specialty stores and direct sale are leading the market due to the fact that specialty stores and direct sale channels often specialise in offering unique and artisanal syrups and squashes that cater to specific tastes and preferences. These products may be crafted in small batches using high-quality ingredients and may feature distinctive flavours or blends not commonly found in mainstream retail outlets. Consumers seeking gourmet, premium, or locally sourced products are drawn to specialty stores and direct sales to explore these unique offerings. There are several specialty stores that offer a wide range of syrup and squash in the market: The Maple Guild, The Olive Oil Source, and The Spice House.

Companies covered in this report:

The Coca-Cola Company, Nestlé S.A., Kerry Group plc, Britvic PLC, The Hershey Company, GAT Foods, Grupo Arcor, Dr Pepper Snapple Group Inc, Suntory Group, PepsiCo, Inc., The Kraft Heinz Company, National Beverage Corp. and Almarai Company.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America syrup and Squash market with its value and forecast along with its segments
• Country-wise syrup and Squash market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• US
• Canada
• Mexico

By Product Type

• Syrup
• Squash

By Types

• Added Sugar
• Non added Sugar

By End User

• Residential
• Commercial

By Flavour Types

• Citrus Fruits (Lime, Lemon, Orange)
• Berry (Blueberry, Cranberry, raspberry, strawberry)
• Tropical & Exotic Fruits (Mango, Pineapple, Black Current, Apple,)
• Mixed Fruit
• Winter Squash (butternut squash, spaghetti squash, acorn squash, kabocha squash, and pumpkin)
• Others (Maple syrup, Black Forest, Vanilla, Peppermint, Caramel, Chocolate, Elderflowers)

By Nature Types

• Regular
• Blended

By End user

• Residential
• Commercial

By Distribution channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Other Distribution Channel (Speciality store, direct sale)

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Skincare industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.