South America Savory Snacks Market Outlook, 2028

The South American savoury snack industry is a vibrant and dynamic market that caters to the diverse taste preferences of consumers across the region. Known for its rich culinary heritage and love for bold flavours, South America offers a wide range of savoury snacks that are both delicious and satisfying. From traditional favourites like empanadas and po de queijo to globally recognised snacks like potato chips and popcorn, the South American savoury snack industry is a melting pot of flavours and textures. The market is fueled by a combination of factors, including the region's growing population, increasing urbanisation, and a rising middle class with higher disposable incomes. These drivers, along with a strong snacking culture deeply ingrained in the region's lifestyle, contribute to the continuous growth and evolution of the South American savoury snack industry. With a focus on innovation, quality, and the preservation of traditional flavours, South American snack manufacturers are constantly introducing new and exciting products to captivate the taste buds of consumers. As the market continues to expand, both domestically and internationally, the South American savoury snack industry presents an enticing opportunity for businesses to thrive and delight snack enthusiasts with an array of mouth-watering options. One prominent example of traditional savoury snacks in South America is the empanada. Empanadas are baked or fried pastries filled with various savoury ingredients such as meat, cheese, vegetables, and spices. They are a popular snack across many South American countries, including Argentina, Chile, and Colombia. Each country has its own variations and unique fillings, showcasing the regional diversity of flavours. In addition to these traditional snacks, South America has also embraced global savoury snack favourites such as potato chips and popcorn. However, even these snacks often incorporate regional flavours and seasonings to cater to local tastes. For example, in countries like Peru, unique potato chip flavours like aji amarillo (yellow chilli) or rocoto (spicy pepper) are commonly found, showcasing the fusion of traditional and international flavours.

According to the research report South America Savoury Snacks Market Outlook, 2028, the South America savoury snacks market is anticipated to add USD 2.49 Billion in market size from 2023-28. South America is known for its rich culinary heritage and diverse food culture. The region's cultural diversity, with various countries and communities having their own unique flavours and traditional snacks, contributes to the demand for a wide range of savoury snack options. Snacking has become an integral part of South American culture. The rise of snacking culture, influenced by factors such as busy lifestyles, socialising, and the desire for quick and satisfying food options, has driven the demand for savoury snacks as convenient and enjoyable treats. The influence of global food trends and the availability of international snack brands have contributed to the growth of the savoury snack market in South America. Consumers are increasingly open to trying new flavours and experiencing different snack options from around the world. The South American savoury snack market is witnessing the impact of various trends that are shaping the industry. Some of the key trends in the South American savoury snack market include: The use of automation and robotics in the production and packaging processes is increasing efficiency, ensuring consistent quality, and reducing labour costs. Automated systems help streamline operations, improve productivity, and enhance overall manufacturing capabilities. Technological advancements in packaging materials and machinery have led to the development of innovative and functional packaging solutions for savoury snacks. These include resealable packs, portion control packaging, and eco-friendly materials that enhance shelf life, product freshness, and convenience for consumers. Furthermore, smart vending machines equipped with touchscreens, digital payment options, and real-time inventory management systems are becoming more prevalent in South America. These machines offer a wide range of savoury snacks to consumers in high-traffic areas, providing convenience and expanding the distribution reach.

Based on the product types, the segment includes potato chips, extruded snacks, popcorn, nuts and seeds, puffed snacks, tortilla chips, fruit and vegetable chips, pretzels, meat snacks, and others. Potato chips are leading the market. Spicy potato chips have witnessed significant growth in South America. Flavours like chilli, jalapeo, and hot sauce-infused chips appeal to consumers who enjoy a fiery and bold snacking experience. With growing awareness of health and wellness, there is a demand for lighter and lower-fat potato chip options. Brands have responded by introducing baked or air-popped chips that offer a healthier alternative to traditional fried varieties. In the future, tortilla chips will grow at the highest rate due to Mexican cuisine, including dishes like nachos and tacos, which has gained immense popularity in South America. Tortilla chips are a staple accompaniment to these dishes, driving the demand for tortilla chips as a snack option in their own right. Tortilla chips made from corn are generally considered a healthier snack alternative compared to traditional potato chips. They are often perceived as a lighter and gluten-free option, appealing to health-conscious consumers who are mindful of their dietary choices. South America is known for its fusion of flavours and cultural diversity. Because they can be incorporated into traditional South American dishes or combined with local flavours and ingredients to create novel snack options, tortilla chips fit well into this cross-cultural fusion.

There are several challenges that the market faces, like the fact that some countries in South America face economic volatility, which can impact consumer spending on discretionary items like savoury snacks. Price sensitivity may limit the purchasing power of certain consumer segments. Traditional snacks, such as street food or homemade snacks, continue to be popular in South America. Manufacturers need to compete with these traditional offerings to capture a larger market share. While there is a growing demand for healthier snack options, there is also a significant portion of the population that still seeks indulgent and less healthy savoury snacks. Manufacturers must strike a balance between catering to different consumer preferences andThe region is experiencing a shift in consumer behaviour towards increased snacking, creating opportunities for savoury snack manufacturers to cater to this rising demand. The increasing focus on health and wellness presents opportunities for manufacturers to develop healthier savoury snacks using natural ingredients, reduced sodium levels, and alternative cooking methods. The growth of supermarkets, hypermarkets, convenience stores, and online retail platforms in South America provides better accessibility and distribution channels for savoury snack products.

Based on the report, the South American market is segmented into three countries, including Brazil, Argentina, and Colombia. Among them, Brazil will dominate the market in 2022. Brazil has a significant population, making it one of the largest consumer markets in South America. With a large and diverse consumer base, there is a high demand for savoury snacks, driving market growth. Brazilian cuisine is known for its rich and diverse flavours. The country offers a wide range of savoury snack options, often influenced by regional specialties. This culinary diversity contributes to the popularity of savoury snacks in Brazil. Brazil's passion for sports, particularly football, has a significant impact on the demand for savoury snacks. Sporting events and social gatherings create opportunities for increased consumption of snacks, especially during match viewings and celebrations.

Based on the category segment, which includes baked and fried snacks, in South America, fried savoury snacks are leading the market. A lot of people like the crunch and crispy texture of fried savoury snacks. These snacks are a popular choice among consumers because the process of frying gives them a distinct flavour that can be addictive and gives them a taste that is appealing. South American cuisine has a strong influence on the preference for fried, savoury snacks. Many traditional South American dishes and snacks, such as empanadas, pastel de queijo, and coxinha, are fried and have become part of the region's culinary identity. This cultural affinity for fried foods contributes to the popularity of fried savoury snacks in the market. Fried savoury snacks come in a wide range of flavours, appealing to different taste preferences. From classic flavours like cheese, barbecue, and chilli to more unique and regional flavours, consumers have a diverse selection to choose from, catering to their individual preferences.

Companies Considered in This Report:

Nestlé S.A., PepsiCo, Inc, General Mills, Inc., The Kraft Heinz Company, Kellogg Company, Mondelez International, Inc, The Hershey Company, Mars, Incorporated, Blue Diamond Growers and McCain Foods Limited.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Savory Snacks market with its value and forecast along with its segments
• Country-wise Savory Snacks market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Brazil
• Argentina
• Colombia

By Products Type

• Potato chips
• Extruded snacks
• Popcorn
• Nuts & Seeds
• Puffed snacks
• Tortilla chips
• Fruit & Vegetable chips
• Pretzels
• Meat Snacks
• Others

By Category types

• Baked
• Fried

By Distribution Channel

• Supermarkets & Hypermarkets
• Retail
• Convenience stores
• Online stores
• Speciality Stores
• Others (Forecourt retailers, Discounters, Independent small grocers, etc.)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.