South America UHT Milk Market Outlook, 2028

There is increasing interest in the dairying industries of South America. Many of these countries have comparative advantages in dairy farming that boost the market growth across the region. Due to their excessively hectic schedules, consumers today are driven to look for better substitutes with longer shelf lives than regular liquid milk. Consumers are consuming more UHT milk due to its superior quality compared to ordinary and untreated milk. One of the main reasons influencing the demand for UHT milk in the South American region is the growth of the on-the-go consumption trend along with the region's fast growing population and urbanisation. UHT milk is also experiencing increased customer interest since it is healthier than regular milk, does not need to be refrigerated, can be kept at room temperature for extended periods of time, has a longer shelf life of around six to nine months, and does not require refrigeration. Additionally, it benefits both producers and distributors because it may be extensively transported without the need for extremely effective cold storage chains, which further encourages market expansion. To make ultra-heated milk (UHT), raw milk is heated for two seconds at a temperature of about 280 degrees Fahrenheit. UHT milk is significantly healthier than regular milk since pathogenic bacteria are eliminated during this process. The market is also anticipated to increase significantly as a result of rising manufacturer investments and product developments including the creation of lactose-free, organic, and flavour-infused products. For instance, several dairy businesses are investing in new facilities and technology like lactose-free UHT milk in Brazil. Such expansions are likely to support the market's growth during the forecasted period.

According to the research report, South America UHT (Ultra-high Temperature) Milk Market Outlook, 2028, the market is anticipated to add over USD 3.5 Billion market size from 2023 to 2028. Since there has been recent political and economic stability, consumers' purchasing power has improved. Even so, there is still a significant income gap, particularly between rural and urban areas. Domestic dairy product consumption has increased, and the industry has attracted more investment as a result of economic expansion and a free dairy sector. Dairy products are used per person at a high rate (230 kg), however local production is growing more quickly than consumption. The main markets for exports are Brazil and its neighbours. New technology is being embraced by farmers, enhancing productivity and production. For instance, Jussara, a Brazilian firm, adopted an aseptic blow/fill/cap solution with dry preform decontamination in 2016, making it the first dairy manufacturer in South America to do so. Jussara strengthens its range with this Combi Predis FMa solution from Sidel in order to differentiate its brands on the shelves in a market dominated by shelf-stable cartons. The first milk to be packaged using this process is UHT milk with added calcium and vitamins that has a four-month shelf life. The 1-L bottles, which are marketed as Jussara Max, have already gotten favourable reviews from Brazilian customers. Also, for the manufacture and distribution of UHT milk in Brazil, Nestlé Brazil and Laticinio Bela Vista, the companies behind the Piracanjuba and LeitBom brands, teamed up in August 2019. According to the deal, Nestlé will grant a 10-year licence to Laticinio Bela Vistam for the sole use of the liquid milk market in Brazil for the Molico and Ninho brands. The deal aims to advance the UHT market's growth in the nation and position Nestlé's two brands as market leaders.

The two largest milk-producing nations in South America are Brazil and Argentina. According to the research, Uruguay and Chile are also developing into significant producers of milk, while some Central American nations, including Costa Rica have seen noteworthy progress in the dairy sector. In Brazil, the increase in competitiveness has resulted from an open economy, and investment in research and technology. The rapid growth in these agricultural sectors presents opportunities for new entrants in providing expertise, logistics, and trade and supply chain management. The most prominent barrier to progress is logistics; particularly transport infrastructure. Brazil accounts for the second largest number of dairy cows in the world. Like elsewhere in the world herd size is increasing as a result of fewer milk producers. Milk supply is increasing due to increased consumer demand which has been a consequence of increasing milk quality and food safety. Dairy exports are rising due to increased competitiveness created by the devaluation of the Real. Within Brazil a large informal milk production and distribution system exists. During 2017, consumption of UHT milk represented 61% of milk consumption in the country, while fresh milk represented only 4% of the total volume of milk consumed. Further, in 2018, Goiasminas Ind. de Laticínos Ltda. was the company with the highest brand penetration in the ultra-high temperature (UHT) processed milk segment in Brazil.

Whole and skimmed UHT (Ultra High Temperature) milk play important roles in South America, both in terms of consumption and production, acquiring more than 78% market share together. Whole UHT milk is popular among consumers who prefer milk with a higher fat content. It is commonly used for drinking purposes, as well as in the preparation of coffee, tea, and other hot beverages. It is also a key ingredient in traditional South American desserts and recipes. South America has a significant dairy industry that produces whole UHT milk. Countries like Argentina, Brazil, and Uruguay have well-established dairy sectors and are major producers of whole milk. The production of whole UHT milk involves processing and pasteurizing the milk at high temperatures to ensure its safety and longevity. On the other hand, skimmed UHT milk, also known as low-fat or fat-free milk, is consumed by individuals who are health-conscious or prefer to consume milk with reduced fat content. It is commonly used as a healthier alternative to whole milk in various recipes, including smoothies, cereals, and baking. Skimmed UHT milk production is also prevalent in South America. The dairy industry processes skimmed milk by removing most of the fat content, typically leaving less than 0.5% fat. The production of skimmed UHT milk requires specialized equipment and processes to ensure the milk's quality and nutritional value. Both whole and skimmed UHT milk are integral components of South America's dairy industry and provide consumers with convenient and safe options for milk consumption.

According to the report, the South America market is categorized into two major source types including animal-based and plant-based. Among them, animal-based UHT milk, derived from cows, plays a significant role in South America in terms of consumption, production, and economic impact. Animal-based UHT milk is widely consumed by individuals of all age groups throughout South America. It serves as a staple source of nutrition, providing essential vitamins, minerals, and proteins. Many people include UHT milk in their daily diets for drinking, cooking, baking, and preparing various beverages and dishes. South America has a substantial dairy industry, and animal-based UHT milk production is a vital component of this sector. Countries such as Argentina, Brazil, Uruguay, and Chile have well-developed dairy sectors with significant milk production. These countries often have favourable climates, ample pastureland, and suitable conditions for dairy farming, facilitating the production of high-quality animal-based milk. The production and sale of animal-based UHT milk contribute significantly to the economies of South American countries. Dairy farming provides employment opportunities for a large number of individuals, from small-scale farmers to large commercial operations. The dairy industry generates revenue through milk sales, exportation of dairy products, and related industries such as cheese, butter, and yogurt production. South American countries, especially those with well-established dairy industries, export animal-based UHT milk and dairy products to other regions. These exports contribute to foreign trade and help to meet global demand for milk and its derivatives.

Liquid form UHT (Ultra High Temperature) milk, commonly referred to as long-life milk, plays a significant role in South America in terms of convenience, accessibility, and versatility. Liquid form UHT milk offers unparalleled convenience to consumers in South America. It is processed and packaged in a way that allows it to be stored at room temperature for an extended period, typically several months, without the need for refrigeration until the package is opened. This convenience is particularly beneficial in regions with limited access to refrigeration or unreliable electricity supply. UHT milk is widely available and accessible in both urban and rural areas of South America. Its long shelf life and ability to withstand temperature variations make it suitable for distribution to remote locations where fresh milk might not be readily available. This accessibility ensures that people across various regions can access milk, even in areas with limited infrastructure or transportation. Liquid form UHT milk is versatile and can be used in various ways. It can be consumed directly as a beverage or used as an ingredient in cooking, baking, and preparing hot or cold beverages. It serves as a convenient and reliable source of dairy nutrition in households, schools, and other settings.

Furthermore, based on end users, UHT (Ultra High Temperature) milk plays a significant role in retail sales in South America, contributing to the dairy industry's growth and meeting consumer demands. UHT milk has an extended shelf life, typically ranging from several months to a year, when stored at room temperature without the need for refrigeration until the package is opened. This extended shelf stability is highly advantageous for retail sales, as it allows for better inventory management and reduces the risk of product spoilage or waste. UHT milk, both whole and skimmed variants, is widely available in retail stores throughout South America. It can be found in supermarkets, convenience stores, small grocery shops, and other retail outlets across urban and rural areas. This availability ensures that consumers can easily access UHT milk when shopping for their dairy needs. UHT milk has gained popularity among consumers in South America due to its convenience and long shelf life. It caters to the needs of individuals who prefer to have milk readily available without the need for frequent grocery store visits or refrigeration. The market demand for UHT milk continues to grow as consumers recognize its benefits and incorporate it into their daily lives. Retail sales of UHT milk also contribute to the establishment of brand loyalty. Consumers develop preferences for specific UHT milk brands based on factors such as taste, quality, price, and packaging. This loyalty drives repeat purchases and brand recognition, benefiting both retailers and dairy producers. The retail sales of UHT milk contribute to the growth of the dairy industry, provide economic opportunities, and meet the evolving needs of consumers in the region.

The B2C distribution channel for UHT milk serves as a critical link between UHT milk producers and consumers. It ensures the availability, accessibility, and quality of UHT milk products, while also facilitating marketing efforts, consumer education, and customer satisfaction. The B2C distribution channel plays a key role in meeting consumer demands and driving the growth of the UHT milk market in South America. The B2C distribution channel ensures that UHT milk is widely available and easily accessible to consumers. Through this channel, UHT milk is distributed to various retail outlets, including supermarkets, convenience stores, small grocery shops, and other retail establishments. This wide distribution network ensures that consumers can find UHT milk in both urban and rural areas, making it convenient for individuals to purchase UHT milk as part of their regular shopping routine. The B2C distribution channel ensures a consistent supply of UHT milk to meet consumer demand. Distributors work closely with UHT milk producers to ensure a steady flow of products from production facilities to retail shelves. This ensures that consumers can find UHT milk consistently and that retailers can maintain sufficient stock to meet customer needs. The B2C distribution channel plays a role in introducing new UHT milk products and flavours to the market. Distributors work closely with producers to identify consumer trends and preferences, allowing for the introduction of new product variants or innovations. This helps cater to diverse consumer demands and provides consumers with a wider range of choices when it comes to UHT milk products.

Major Companies present in the market:

Danone S.A., Nestlé S.A., Arla Foods amba, Fonterra Co-operative Group Limited, Royal FrieslandCampina N.V., Saputo Inc. , The Coca-Cola Company, Meggle Group, Emmi AG.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America UHT Milk market with its value and forecast along with its segments
• Country-wise Artificial Turf market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Brazil
• Argentina
• Colombia

By Product

• Whole
• Skimmed
• Partly Skimmed
• Fat Filled

By Source

• Animal
• Plant

By Form

• Liquid
• Solid

By End Use Application

• Retail Sales
• Dairy Product (Butter, Cheese, Yogurt, Milk Powder, Ice Cream, Others)
• Bakery & Confectionery
• Milk & Milk based Beverages
• Infant Formula

By Distribution Channel

• B2C (Specialty Store, Modern trade, Convenience Stores, Grocery Stores, Specialty Food Stores, Online Retailers, Other Distribution Channel)
• B2B (HORECA)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to the smart lighting industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.