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E-Commerce Market in Poland 2023-2027

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    Report

  • 125 Pages
  • June 2023
  • Region: Poland
  • TechNavio
  • ID: 5847352
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The e-commerce market in Poland is forecasted to grow by USD 28,094.56 mn during 2022-2027, accelerating at a CAGR of 15.56% during the forecast period. The report on the e-commerce market in Poland provides a holistic analysis, market size, and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the advantages of e-commerce platforms, the availability of multiple payment options, and the rise in online spending and smartphone penetration.

The e-commerce market in Poland is segmented as below:

By Type

  • B2B
  • B2C

By Application

  • Home appliances
  • Fashion products
  • Groceries
  • Books
  • Others
This study identifies the emergence of omnichannel retailing as one of the prime reasons driving the e-commerce market in Poland growth during the next few years. Also, brick-and-mortar stores shifting to e-commerce and enhancement of consumer experience through technologies will lead to sizable demand in the market.

The report on the e-commerce market in Poland covers the following areas:

  • E-commerce market sizing in Poland
  • E-commerce market forecast in Poland
  • E-commerce market industry analysis in Poland
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-commerce market in Poland vendors that include 303 AVENUE SP. Z O.O., Allegro.pl Sp. z o.o., Amazon.com Inc., Beliani PL GmbH, Ceneo.pl sp z.o.o, Decathlon SA, Desertcart, Empik Group, Inter IKEA Holding BV, Meble.pl SA, Media Expert Group, OLX Global BV, Organic Farma Zdrowia SA, Tesco Plc, Ubuy Co., Vox Sp. z.o.o. sp. k, X Kom Sp. Z.o.o., zooplus SE, eBay Inc., and Zalando SE. Also, the e-commerce market in Poland analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
  • Exhibit 01: Executive Summary - Chart on Market Overview
  • Exhibit 02: Executive Summary - Data Table on Market Overview
  • Exhibit 03: Executive Summary - Chart on Country Market Characteristics
  • Exhibit 04: Executive Summary - Chart on Market Segmentation by Type
  • Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
  • Exhibit 06: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
  • Exhibit 07: Parent market
  • Exhibit 08: Market Characteristics
3 Market Sizing
3.1 Market definition
  • Exhibit 09: Offerings of vendors included in the market definition
3.2 Market segment analysis
  • Exhibit 10: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
  • Exhibit 11: Chart on Poland - Market size and forecast 2022-2027 ($ million)
  • Exhibit 12: Data Table on Poland - Market size and forecast 2022-2027 ($ million)
  • Exhibit 13: Chart on Poland: Year-over-year growth 2022-2027 (%)
  • Exhibit 14: Data Table on Poland: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
4.1 E-commerce market in Poland 2017 - 2021
  • Exhibit 15: Historic Market Size - Data Table on e-commerce market in Poland 2017 - 2021 ($ million)
4.2 Type Segment Analysis 2017 - 2021
  • Exhibit 16: Historic Market Size - Type Segment 2017 - 2021 ($ million)
4.3 Application Segment Analysis 2017 - 2021
  • Exhibit 17: Historic Market Size - Application Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
  • Exhibit 18: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
  • Exhibit 19: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
  • Exhibit 20: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
  • Exhibit 21: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
  • Exhibit 22: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
  • Exhibit 23: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
  • Exhibit 24: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Type
6.1 Market segments
  • Exhibit 25: Chart on Type - Market share 2022-2027 (%)
  • Exhibit 26: Data Table on Type - Market share 2022-2027 (%)
6.2 Comparison by Type
  • Exhibit 27: Chart on Comparison by Type
  • Exhibit 28: Data Table on Comparison by Type
6.3 B2B - Market size and forecast 2022-2027
  • Exhibit 29: Chart on B2B - Market size and forecast 2022-2027 ($ million)
  • Exhibit 30: Data Table on B2B - Market size and forecast 2022-2027 ($ million)
  • Exhibit 31: Chart on B2B - Year-over-year growth 2022-2027 (%)
  • Exhibit 32: Data Table on B2B - Year-over-year growth 2022-2027 (%)
6.4 B2C - Market size and forecast 2022-2027
  • Exhibit 33: Chart on B2C - Market size and forecast 2022-2027 ($ million)
  • Exhibit 34: Data Table on B2C - Market size and forecast 2022-2027 ($ million)
  • Exhibit 35: Chart on B2C - Year-over-year growth 2022-2027 (%)
  • Exhibit 36: Data Table on B2C - Year-over-year growth 2022-2027 (%)
6.5 Market opportunity by Type
  • Exhibit 37: Market opportunity by Type ($ million)
  • Exhibit 38: Data Table on Market opportunity by Type ($ million)
7 Market Segmentation by Application
7.1 Market segments
  • Exhibit 39: Chart on Application - Market share 2022-2027 (%)
  • Exhibit 40: Data Table on Application - Market share 2022-2027 (%)
7.2 Comparison by Application
  • Exhibit 41: Chart on Comparison by Application
  • Exhibit 42: Data Table on Comparison by Application
7.3 Home appliances - Market size and forecast 2022-2027
  • Exhibit 43: Chart on Home appliances - Market size and forecast 2022-2027 ($ million)
  • Exhibit 44: Data Table on Home appliances - Market size and forecast 2022-2027 ($ million)
  • Exhibit 45: Chart on Home appliances - Year-over-year growth 2022-2027 (%)
  • Exhibit 46: Data Table on Home appliances - Year-over-year growth 2022-2027 (%)
7.4 Fashion products - Market size and forecast 2022-2027
  • Exhibit 47: Chart on Fashion products - Market size and forecast 2022-2027 ($ million)
  • Exhibit 48: Data Table on Fashion products - Market size and forecast 2022-2027 ($ million)
  • Exhibit 49: Chart on Fashion products - Year-over-year growth 2022-2027 (%)
  • Exhibit 50: Data Table on Fashion products - Year-over-year growth 2022-2027 (%)
7.5 Groceries - Market size and forecast 2022-2027
  • Exhibit 51: Chart on Groceries - Market size and forecast 2022-2027 ($ million)
  • Exhibit 52: Data Table on Groceries - Market size and forecast 2022-2027 ($ million)
  • Exhibit 53: Chart on Groceries - Year-over-year growth 2022-2027 (%)
  • Exhibit 54: Data Table on Groceries - Year-over-year growth 2022-2027 (%)
7.6 Books - Market size and forecast 2022-2027
  • Exhibit 55: Chart on Books - Market size and forecast 2022-2027 ($ million)
  • Exhibit 56: Data Table on Books - Market size and forecast 2022-2027 ($ million)
  • Exhibit 57: Chart on Books - Year-over-year growth 2022-2027 (%)
  • Exhibit 58: Data Table on Books - Year-over-year growth 2022-2027 (%)
7.7 Others - Market size and forecast 2022-2027
  • Exhibit 59: Chart on Others - Market size and forecast 2022-2027 ($ million)
  • Exhibit 60: Data Table on Others - Market size and forecast 2022-2027 ($ million)
  • Exhibit 61: Chart on Others - Year-over-year growth 2022-2027 (%)
  • Exhibit 62: Data Table on Others - Year-over-year growth 2022-2027 (%)
7.8 Market opportunity by Application
  • Exhibit 63: Market opportunity by Application ($ million)
  • Exhibit 64: Data Table on Market opportunity by Application ($ million)
8 Customer Landscape
8.1 Customer landscape overview
  • Exhibit 65: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Drivers, Challenges, and Trends
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
  • Exhibit 66: Impact of drivers and challenges in 2022 and 2027
9.4 Market trends
10 Vendor Landscape
10.1 Overview
10.2 Vendor landscape
  • Exhibit 67: Overview on Criticality of inputs and Factors of differentiation
10.3 Landscape disruption
  • Exhibit 68: Overview on factors of disruption
10.4 Industry risks
  • Exhibit 69: Impact of key risks on business
11 Vendor Analysis
11.1 Vendors covered
  • Exhibit 70: Vendors covered
11.2 Market positioning of vendors
  • Exhibit 71: Matrix on vendor position and classification
11.3 303 AVENUE SP. Z O.O.
  • Exhibit 72: 303 AVENUE SP. Z O.O. - Overview
  • Exhibit 73: 303 AVENUE SP. Z O.O. - Product/Service
  • Exhibit 74: 303 AVENUE SP. Z O.O. - Key offerings
11.4 Allegro.pl Sp. z o.o.
  • Exhibit 75: Allegro.pl Sp. z o.o. - Overview
  • Exhibit 76: Allegro.pl Sp. z o.o. - Product/Service
  • Exhibit 77: Allegro.pl Sp. z o.o. - Key offerings
11.5 Amazon.com Inc.
  • Exhibit 78: Amazon.com Inc. - Overview
  • Exhibit 79: Amazon.com Inc. - Business segments
  • Exhibit 80: Amazon.com Inc. - Key news
  • Exhibit 81: Amazon.com Inc. - Key offerings
  • Exhibit 82: Amazon.com Inc. - Segment focus
11.6 Ceneo.pl sp z.o.o
  • Exhibit 83: Ceneo.pl sp z.o.o - Overview
  • Exhibit 84: Ceneo.pl sp z.o.o - Product/Service
  • Exhibit 85: Ceneo.pl sp z.o.o - Key offerings
11.7 Decathlon SA
  • Exhibit 86: Decathlon SA - Overview
  • Exhibit 87: Decathlon SA - Product/Service
  • Exhibit 88: Decathlon SA - Key offerings
11.8 eBay Inc.
  • Exhibit 89: eBay Inc. - Overview
  • Exhibit 90: eBay Inc. - Product/Service
  • Exhibit 91: eBay Inc. - Key news
  • Exhibit 92: eBay Inc. - Key offerings
11.9 Empik Group
  • Exhibit 93: Empik Group - Overview
  • Exhibit 94: Empik Group - Product/Service
  • Exhibit 95: Empik Group - Key offerings
11.10 Inter IKEA Holding BV
  • Exhibit 96: Inter IKEA Holding BV - Overview
  • Exhibit 97: Inter IKEA Holding BV - Product/Service
  • Exhibit 98: Inter IKEA Holding BV - Key news
  • Exhibit 99: Inter IKEA Holding BV - Key offerings
11.11 Media Expert Group
  • Exhibit 100: Media Expert Group - Overview
  • Exhibit 101: Media Expert Group - Product/Service
  • Exhibit 102: Media Expert Group - Key offerings
11.12 OLX Global BV
  • Exhibit 103: OLX Global BV - Overview
  • Exhibit 104: OLX Global BV - Product/Service
  • Exhibit 105: OLX Global BV - Key offerings
11.13 Organic Farma Zdrowia SA
  • Exhibit 106: Organic Farma Zdrowia SA - Overview
  • Exhibit 107: Organic Farma Zdrowia SA - Product/Service
  • Exhibit 108: Organic Farma Zdrowia SA - Key offerings
11.14 Ubuy Co.
  • Exhibit 109: Ubuy Co. - Overview
  • Exhibit 110: Ubuy Co. - Product/Service
  • Exhibit 111: Ubuy Co. - Key offerings
11.15 X Kom Sp. Z.o.o.
  • Exhibit 112: X Kom Sp. Z.o.o. - Overview
  • Exhibit 113: X Kom Sp. Z.o.o. - Product/Service
  • Exhibit 114: X Kom Sp. Z.o.o. - Key offerings
11.16 Zalando SE
  • Exhibit 115: Zalando SE - Overview
  • Exhibit 116: Zalando SE - Product/Service
  • Exhibit 117: Zalando SE - Key offerings
11.17 zooplus SE
  • Exhibit 118: zooplus SE - Overview
  • Exhibit 119: zooplus SE - Product/Service
  • Exhibit 120: zooplus SE - Key offerings
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
  • Exhibit 121: Inclusions checklist
  • Exhibit 122: Exclusions checklist
12.3 Currency conversion rates for US$
  • Exhibit 123: Currency conversion rates for US$
12.4 Research methodology
  • Exhibit 124: Research methodology
  • Exhibit 125: Validation techniques employed for market sizing
  • Exhibit 126: Information sources
12.5 List of abbreviations
  • Exhibit 127: List of abbreviations
Exhibits:
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Country Market Characteristics
Exhibits 4: Executive Summary - Chart on Market Segmentation by Type
Exhibits 5: Executive Summary - Chart on Market Segmentation by Application
Exhibits 6: Executive Summary - Chart on Vendor Market Positioning
Exhibits 7: Parent market
Exhibits 8: Market Characteristics
Exhibits 9: Offerings of vendors included in the market definition
Exhibits 10: Market segments
Exhibits 11: Chart on Poland - Market size and forecast 2022-2027 ($ million)
Exhibits 12: Data Table on Poland - Market size and forecast 2022-2027 ($ million)
Exhibits 13: Chart on Poland: Year-over-year growth 2022-2027 (%)
Exhibits 14: Data Table on Poland: Year-over-year growth 2022-2027 (%)
Exhibits 15: Historic Market Size - Data Table on e-commerce market in Poland 2017 - 2021 ($ million)
Exhibits 16: Historic Market Size - Type Segment 2017 - 2021 ($ million)
Exhibits 17: Historic Market Size - Application Segment 2017 - 2021 ($ million)
Exhibits 18: Five forces analysis - Comparison between 2022 and 2027
Exhibits 19: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits 20: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits 21: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits 22: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits 23: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits 24: Chart on Market condition - Five forces 2022 and 2027
Exhibits 25: Chart on Type - Market share 2022-2027 (%)
Exhibits 26: Data Table on Type - Market share 2022-2027 (%)
Exhibits 27: Chart on Comparison by Type
Exhibits 28: Data Table on Comparison by Type
Exhibits 29: Chart on B2B - Market size and forecast 2022-2027 ($ million)
Exhibits 30: Data Table on B2B - Market size and forecast 2022-2027 ($ million)
Exhibits 31: Chart on B2B - Year-over-year growth 2022-2027 (%)
Exhibits 32: Data Table on B2B - Year-over-year growth 2022-2027 (%)
Exhibits 33: Chart on B2C - Market size and forecast 2022-2027 ($ million)
Exhibits 34: Data Table on B2C - Market size and forecast 2022-2027 ($ million)
Exhibits 35: Chart on B2C - Year-over-year growth 2022-2027 (%)
Exhibits 36: Data Table on B2C - Year-over-year growth 2022-2027 (%)
Exhibits 37: Market opportunity by Type ($ million)
Exhibits 38: Data Table on Market opportunity by Type ($ million)
Exhibits 39: Chart on Application - Market share 2022-2027 (%)
Exhibits 40: Data Table on Application - Market share 2022-2027 (%)
Exhibits 41: Chart on Comparison by Application
Exhibits 42: Data Table on Comparison by Application
Exhibits 43: Chart on Home appliances - Market size and forecast 2022-2027 ($ million)
Exhibits 44: Data Table on Home appliances - Market size and forecast 2022-2027 ($ million)
Exhibits 45: Chart on Home appliances - Year-over-year growth 2022-2027 (%)
Exhibits 46: Data Table on Home appliances - Year-over-year growth 2022-2027 (%)
Exhibits 47: Chart on Fashion products - Market size and forecast 2022-2027 ($ million)
Exhibits 48: Data Table on Fashion products - Market size and forecast 2022-2027 ($ million)
Exhibits 49: Chart on Fashion products - Year-over-year growth 2022-2027 (%)
Exhibits 50: Data Table on Fashion products - Year-over-year growth 2022-2027 (%)
Exhibits 51: Chart on Groceries - Market size and forecast 2022-2027 ($ million)
Exhibits 52: Data Table on Groceries - Market size and forecast 2022-2027 ($ million)
Exhibits 53: Chart on Groceries - Year-over-year growth 2022-2027 (%)
Exhibits 54: Data Table on Groceries - Year-over-year growth 2022-2027 (%)
Exhibits 55: Chart on Books - Market size and forecast 2022-2027 ($ million)
Exhibits 56: Data Table on Books - Market size and forecast 2022-2027 ($ million)
Exhibits 57: Chart on Books - Year-over-year growth 2022-2027 (%)
Exhibits 58: Data Table on Books - Year-over-year growth 2022-2027 (%)
Exhibits 59: Chart on Others - Market size and forecast 2022-2027 ($ million)
Exhibits 60: Data Table on Others - Market size and forecast 2022-2027 ($ million)
Exhibits 61: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibits 62: Data Table on Others - Year-over-year growth 2022-2027 (%)
Exhibits 63: Market opportunity by Application ($ million)
Exhibits 64: Data Table on Market opportunity by Application ($ million)
Exhibits 65: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 66: Impact of drivers and challenges in 2022 and 2027
Exhibits 67: Overview on Criticality of inputs and Factors of differentiation
Exhibits 68: Overview on factors of disruption
Exhibits 69: Impact of key risks on business
Exhibits 70: Vendors covered
Exhibits 71: Matrix on vendor position and classification
Exhibits 72: 303 AVENUE SP. Z O.O. - Overview
Exhibits 73: 303 AVENUE SP. Z O.O. - Product/Service
Exhibits 74: 303 AVENUE SP. Z O.O. - Key offerings
Exhibits 75: Allegro.pl Sp. z o.o. - Overview
Exhibits 76: Allegro.pl Sp. z o.o. - Product/Service
Exhibits 77: Allegro.pl Sp. z o.o. - Key offerings
Exhibits 78: Amazon.com Inc. - Overview
Exhibits 79: Amazon.com Inc. - Business segments
Exhibits 80: Amazon.com Inc. - Key news
Exhibits 81: Amazon.com Inc. - Key offerings
Exhibits 82: Amazon.com Inc. - Segment focus
Exhibits 83: Ceneo.pl sp z.o.o - Overview
Exhibits 84: Ceneo.pl sp z.o.o - Product/Service
Exhibits 85: Ceneo.pl sp z.o.o - Key offerings
Exhibits 86: Decathlon SA - Overview
Exhibits 87: Decathlon SA - Product/Service
Exhibits 88: Decathlon SA - Key offerings
Exhibits 89: eBay Inc. - Overview
Exhibits 90: eBay Inc. - Product/Service
Exhibits 91: eBay Inc. - Key news
Exhibits 92: eBay Inc. - Key offerings
Exhibits 93: Empik Group - Overview
Exhibits 94: Empik Group - Product/Service
Exhibits 95: Empik Group - Key offerings
Exhibits 96: Inter IKEA Holding BV - Overview
Exhibits 97: Inter IKEA Holding BV - Product/Service
Exhibits 98: Inter IKEA Holding BV - Key news
Exhibits 99: Inter IKEA Holding BV - Key offerings
Exhibits 100: Media Expert Group - Overview
Exhibits 101: Media Expert Group - Product/Service
Exhibits 102: Media Expert Group - Key offerings
Exhibits 103: OLX Global BV - Overview
Exhibits 104: OLX Global BV - Product/Service
Exhibits 105: OLX Global BV - Key offerings
Exhibits 106: Organic Farma Zdrowia SA - Overview
Exhibits 107: Organic Farma Zdrowia SA - Product/Service
Exhibits 108: Organic Farma Zdrowia SA - Key offerings
Exhibits 109: Ubuy Co. - Overview
Exhibits 110: Ubuy Co. - Product/Service
Exhibits 111: Ubuy Co. - Key offerings
Exhibits 112: X Kom Sp. Z.o.o. - Overview
Exhibits 113: X Kom Sp. Z.o.o. - Product/Service
Exhibits 114: X Kom Sp. Z.o.o. - Key offerings
Exhibits 115: Zalando SE - Overview
Exhibits 116: Zalando SE - Product/Service
Exhibits 117: Zalando SE - Key offerings
Exhibits 118: zooplus SE - Overview
Exhibits 119: zooplus SE - Product/Service
Exhibits 120: zooplus SE - Key offerings
Exhibits 121: Inclusions checklist
Exhibits 122: Exclusions checklist
Exhibits 123: Currency conversion rates for US$
Exhibits 124: Research methodology
Exhibits 125: Validation techniques employed for market sizing
Exhibits 126: Information sources
Exhibits 127: List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the e-commerce market in Poland: 303 AVENUE SP. Z O.O., Allegro.pl Sp. z o.o., Amazon.com Inc., Beliani PL GmbH, Ceneo.pl sp z.o.o, Decathlon SA, Desertcart, Empik Group, Inter IKEA Holding BV, Meble.pl SA, Media Expert Group, OLX Global BV, Organic Farma Zdrowia SA, Tesco Plc, Ubuy Co., Vox Sp. z.o.o. sp. k, X Kom Sp. Z.o.o., zooplus SE, eBay Inc., and Zalando SE.

Commenting on the report, an analyst from the research team said: 'The latest trend gaining momentum in the market is the emergence of omnichannel retailing.'

According to the report, one of the major drivers for this market is the advantages of e-commerce platforms.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • 303 AVENUE SP. Z O.O.
  • Allegro.pl Sp. z o.o.
  • Amazon.com Inc.
  • Beliani PL GmbH
  • Ceneo.pl sp z.o.o
  • Decathlon SA
  • Desertcart
  • Empik Group
  • Inter IKEA Holding BV
  • Meble.pl SA
  • Media Expert Group
  • OLX Global BV
  • Organic Farma Zdrowia SA
  • Tesco Plc
  • Ubuy Co.
  • Vox Sp. z.o.o. sp. k
  • X Kom Sp. Z.o.o.
  • zooplus SE
  • eBay Inc.
  • Zalando SE