This report describes and explains the sports market and covers 2018-2023, termed the historic period, and 2023-2028, 2033F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global sports market reached a value of nearly $484.9 billion in 2023, having grown at a compound annual growth rate (CAGR) of 3.6% since 2018. The market is expected to grow from $484.9 billion in 2023 to $651 billion in 2028 at a rate of 6.1%. The market is then expected to grow at a CAGR of 5.8% from 2028 and reach $862.6 billion in 2033.
Growth in the historic period resulted from strong economic growth in emerging markets, increase in internet accessible devices, emergence of multiple sports channels and high spending on sponsorships. Factors that negatively affected growth in the historic period was shortage of sports officials and increase in regulations on sports.
Going forward, rise in sports tourism, rise in e-commerce platforms, rising disposable income and increase in globalization of sports will drive the growth. Factors that could hinder the growth of the sports market in the future include competition from home entertainment and negative publicity and scandals.
The sports market is segmented by type into spectator sports and participatory sports. The participatory sports market was the largest segment of the sports market segmented by type, accounting for 63.5% or $307.8 billion of the total in 2023. Going forward, the spectator sports segment is expected to be the fastest growing segment in the sports market segmented by type, at a CAGR of 7.2% during 2023-2028.
The sports market is segmented by revenue source into media rights, merchandising, tickets and sponsorship. The media rights market was the largest segment of the sports market segmented by revenue source, accounting for 29.8% or $144.5 billion of the total in 2023. Going forward, the media rights segment is expected to be the fastest growing segment in the sports market segmented by revenue source, at a CAGR of 6.8% during 2023-2028.
The sports market is segmented by ownership into chained and standalone. The standalone market was the largest segment of the sports market segmented by ownership, accounting for 54.8% or $265.7 billion of the total in 2023. Going forward, the standalone segment is expected to be the fastest growing segment in the sports market segmented by ownership, at a CAGR of 6.6% during 2023-2028.
North America was the largest region in the sports market, accounting for 35% or $169.6 billion of the total in 2023. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the sports market will be South America and Middle East where growth will be at CAGRs of 17.1% and 15% respectively. These will be followed by Africa and Asia Pacific where the markets are expected to grow at CAGRs of 12.4% and 7.7% respectively.
The global sports market is highly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 2.72% of the total market in 2022. Liberty Media Corporation was the largest competitor with 0.56% share of the market, followed by Life Time Group Holdings with 0.38%, Futbol Club Barcelona with 0.33%, Topgolf Callaway Brands Corp with 0.30%, MARUHAN Corporation with 0.26%, Dallas Cowboys with 0.21%, Real Madrid C.F. with 0.19%, Golden State Warriors with 0.17%, Manchester City FC with 0.16%, and Los Angeles Rams with 0.15%.
The top opportunities in the sports market segmented by type will arise in the participatory sports segment, which will gain $92 billion of global annual sales by 2028. The top opportunities in the sports market by revenue source will arise in the media rights segment, which will gain $55.93 billion of global annual sales by 2028. The top opportunities in the sports market by ownership will arise in the standalone segment, which will gain $100.3 billion of global annual sales by 2028. The sports market size will gain the most in China at $39.7 billion.
Market-trend-based strategies for the sports market include focus on adoption and integration of latest technologies to bring transformation, usage of mobile ticketing for hassle-free ticket purchase experience, launch of sports streaming apps for easy accessibility, development of contactless sporting events/contactless venues for safety and efficiency and personalized fan engagement to deliver tailored experiences.
Player-adopted strategies in the sports market include focus on focus on enhancing its operational capabilities through strategic acquisitions, collaborations and partnerships.
To take advantage of the opportunities, the analyst recommends the sports companies to focus on technological integration, focus on mobile ticketing solutions, focus on sports streaming apps, focus on contactless technologies for outdoor sporting venues, focus on spectator sports market growth, focus on media rights and sponsorship segments, expand in emerging markets, continue to focus on developed markets, provide competitively priced offerings, continue to use B2B promotions, focus on enhancing offerings for end-users and focus on e-commerce users.
The global sports market reached a value of nearly $484.9 billion in 2023, having grown at a compound annual growth rate (CAGR) of 3.6% since 2018. The market is expected to grow from $484.9 billion in 2023 to $651 billion in 2028 at a rate of 6.1%. The market is then expected to grow at a CAGR of 5.8% from 2028 and reach $862.6 billion in 2033.
Growth in the historic period resulted from strong economic growth in emerging markets, increase in internet accessible devices, emergence of multiple sports channels and high spending on sponsorships. Factors that negatively affected growth in the historic period was shortage of sports officials and increase in regulations on sports.
Going forward, rise in sports tourism, rise in e-commerce platforms, rising disposable income and increase in globalization of sports will drive the growth. Factors that could hinder the growth of the sports market in the future include competition from home entertainment and negative publicity and scandals.
The sports market is segmented by type into spectator sports and participatory sports. The participatory sports market was the largest segment of the sports market segmented by type, accounting for 63.5% or $307.8 billion of the total in 2023. Going forward, the spectator sports segment is expected to be the fastest growing segment in the sports market segmented by type, at a CAGR of 7.2% during 2023-2028.
The sports market is segmented by revenue source into media rights, merchandising, tickets and sponsorship. The media rights market was the largest segment of the sports market segmented by revenue source, accounting for 29.8% or $144.5 billion of the total in 2023. Going forward, the media rights segment is expected to be the fastest growing segment in the sports market segmented by revenue source, at a CAGR of 6.8% during 2023-2028.
The sports market is segmented by ownership into chained and standalone. The standalone market was the largest segment of the sports market segmented by ownership, accounting for 54.8% or $265.7 billion of the total in 2023. Going forward, the standalone segment is expected to be the fastest growing segment in the sports market segmented by ownership, at a CAGR of 6.6% during 2023-2028.
North America was the largest region in the sports market, accounting for 35% or $169.6 billion of the total in 2023. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the sports market will be South America and Middle East where growth will be at CAGRs of 17.1% and 15% respectively. These will be followed by Africa and Asia Pacific where the markets are expected to grow at CAGRs of 12.4% and 7.7% respectively.
The global sports market is highly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 2.72% of the total market in 2022. Liberty Media Corporation was the largest competitor with 0.56% share of the market, followed by Life Time Group Holdings with 0.38%, Futbol Club Barcelona with 0.33%, Topgolf Callaway Brands Corp with 0.30%, MARUHAN Corporation with 0.26%, Dallas Cowboys with 0.21%, Real Madrid C.F. with 0.19%, Golden State Warriors with 0.17%, Manchester City FC with 0.16%, and Los Angeles Rams with 0.15%.
The top opportunities in the sports market segmented by type will arise in the participatory sports segment, which will gain $92 billion of global annual sales by 2028. The top opportunities in the sports market by revenue source will arise in the media rights segment, which will gain $55.93 billion of global annual sales by 2028. The top opportunities in the sports market by ownership will arise in the standalone segment, which will gain $100.3 billion of global annual sales by 2028. The sports market size will gain the most in China at $39.7 billion.
Market-trend-based strategies for the sports market include focus on adoption and integration of latest technologies to bring transformation, usage of mobile ticketing for hassle-free ticket purchase experience, launch of sports streaming apps for easy accessibility, development of contactless sporting events/contactless venues for safety and efficiency and personalized fan engagement to deliver tailored experiences.
Player-adopted strategies in the sports market include focus on focus on enhancing its operational capabilities through strategic acquisitions, collaborations and partnerships.
To take advantage of the opportunities, the analyst recommends the sports companies to focus on technological integration, focus on mobile ticketing solutions, focus on sports streaming apps, focus on contactless technologies for outdoor sporting venues, focus on spectator sports market growth, focus on media rights and sponsorship segments, expand in emerging markets, continue to focus on developed markets, provide competitively priced offerings, continue to use B2B promotions, focus on enhancing offerings for end-users and focus on e-commerce users.
Table of Contents
1 Executive Summary
6 Market Characteristics
9 Customer Information
10 Major Market Trends
11 Sports Market - Macro Economic Scenario
12 Global Market Size and Growth
13 Sports Market, Regional Analysis
14 Global Sports Market Segmentation
15 Market Comparison with Macro Economic Factors
16 Asia-Pacific Market
17 Western Europe Market
18 Eastern Europe Market
19 North America Market
20 South America Market
21 Middle East Market
22 Africa Market
23 Competitive Landscape and Company Profiles
24 Other Major and Innovative Companies
27 Key Mergers and Acquisitions
28 Market Background: Recreation Market
29 Opportunities and Strategies
30 Sports Market, Conclusions and Recommendations
31 Appendix
Executive Summary
Sports Global Market Opportunities and Strategies to 2033 provides the strategists; marketers and senior management with the critical information they need to assess the global sports market as it emerges from the COVID-19 shut down.Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 50 geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis.
Description
Where is the largest and fastest-growing market for sports? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The sports market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider sports market; and compares it with other markets.
The report covers the following chapters:
- Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by revenue source and by ownership.
- Product Analysis - The product analysis section of the report describes the leading products in the sports market, along with key features and differentiators for those products.
- Supply Chain - The supply chain section of the report defines and explains the key players in the sports industry supply chain.
- Customer Information - The chapter covers recent customer trends/preferences in the global sports market.
- Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario - The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the sports market.
- Global Market Size and Growth - Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional and Country Analysis - Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
- Market Segmentation - Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by type by revenue source and by ownership in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
- Regional Market Size and Growth - Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major and Innovative Companies - Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking - Briefs on the financials comparison between major players in the market.
- Future Outlook and Potential Analysis - Contains information on growth opportunities across countries, segments and strategies to be followed in those markets. It gives an understanding of where there is significant business to be gained by competitors in the next five years.
- Key Mergers and Acquisitions - Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Market Background: Recreation Market - This chapter describes the recreation market of which the sports market is a segment. This chapter includes the global recreation market characteristics and (2018-23, 2028F) values and regional analyses for the recreation market.
- Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Scope
Markets Covered:
1) by Type: Spectator Sports; Participatory Sports .2) by Revenue Source: Media Rights; Merchandising; Tickets and Sponsorship .
3) by Ownership: Chained; Standalone .
Key Companies Mentioned: Liberty Media Corporation; Life Time Group Holdings; Futbol Club Barcelona; Topgolf Callaway Brands Corp; MARUHAN Corporation
Countries: Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania Ukraine; Russia; Czech Republic; Poland; Romania; Ukraine; Egypt; Nigeria; South Africa
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; sports market indicators comparison.
Data Segmentation: Country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Liberty Media Corporation
- Life Time Group Holdings
- Futbol Club Barcelona
- Topgolf Callaway Brands Corp
- MARUHAN Corporation
- Dallas Cowboys
- Real Madrid C.F.
- Golden State Warriors
- Manchester City FC
- Los Angeles Rams
- Guangzhou Evergrande Taobao
- Shandong Luneng Taishan
- Dalian Shide
- Liaoning Football Club
- Beijing Guoan
- Shanghai SIPG
- Jiangsu Suning
- Shanghai Greenland Shenhua
- Hebei China Fortune
- Tianjin Teda
- Chongqing Lifan
- Mumbai Indians
- Kolkata Knight Riders
- Kings XI Punjab
- Chennai Super Kings
- Jaipur Pink Panthers
- Chennaiyan FC
- Mumbai City FC
- Atletico de Kolkata
- FC Goa
- Urawa Red Diamonds
- FC Barcelona
- Real Madrid C.F
- FC Bayern Munich
- Paris Saint-Germain F.C
- Borussia Dortmund
- Juventus F.C
- A.C. Milan
- Manchester United F.C
- Liverpool F.C
- Arsenal F.C
- Chelsea F.C
- PFC CSKA Moscow
- FC Zenit Saint Petersburg
- FC Lokomotiv Moscow
- FC Spartak Moscow
- FC Anzhi Makhachkala
- Toronto Raptors
- Toronto Maple Leafs
- Toronto Blue Jays
- Montreal Canadien
- Vancouver Canucks
- Edmonton Oilers
- Calgary Flames
- Ottawa Senators
- Toronto FC
- C.F. Monterrey
- Tigres UANL
- Dallas Cowboys
- New York Knicks
- New York Giants
- Clube de Regatas do Flamengo
- Sociedade Esportiva Palmeiras
- Sport Club Corinthians Paulista
- Santos Futebol Clube
- Al Hilal Club
- Al-Nassr Football Club
- Al-Ahli Saudi FC
- Al-Ittihad Club
- Maccabi Tel Aviv F.C.
- Hapoel Be'er Sheva F.C.
- Al Ahly
- Espérance Sportive de Tunis
- Club Africain
- Kaizer Chiefs
- Mamelodi Sundowns
- Springboks
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 399 |
| Published | May 2024 |
| Forecast Period | 2023 - 2033 |
| Estimated Market Value ( USD | $ 484.9 Billion |
| Forecasted Market Value ( USD | $ 862.6 Billion |
| Compound Annual Growth Rate | 5.9% |
| Regions Covered | Global |
