The sports market is segmented by type into spectator sports and participatory sports. The participatory sports market was the largest segment of the sports market segmented by type, accounting for 63.05% or $324.98 billion of the total in 2024. Going forward, the spectator sports segment is expected to be the fastest growing segment in the sports market segmented by type, at a CAGR of 6.85% during 2024-2029.
The sports market is segmented by revenue source into media rights, merchandising, tickets and sponsorship. The media rights market was the largest segment of the sports market segmented by revenue source, accounting for 29.96% or $154.41 billion of the total in 2024. Going forward, the media rights segment is expected to be the fastest growing segment in the sports market segmented by revenue source, at a CAGR of 6.49% during 2024-2029.
The sports market is segmented by ownership into chained and standalone. The standalone market was the largest segment of the sports market segmented by ownership, accounting for 55.07% or $283.86 billion of the total in 2024. Going forward, the standalone segment is expected to be the fastest growing segment in the sports market segmented by ownership, at a CAGR of 6.30% during 2024-2029.
North America was the largest region in the sports market, accounting for 33.58% or $173.08 billion of the total in 2024. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the sports market will be South America and Middle East where growth will be at CAGRs of 16.40% and 13.30% respectively. These will be followed by Africa and Asia Pacific where the markets are expected to grow at CAGRs of 10.74% and 7.31% respectively.
The global sports market is highly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 2.83% of the total market in 2023. Liberty Media Corporation was the largest competitor with a 0.66% share of the market, followed by Life Time Group Hldgs with 0.44%, Topgolf Callaway Brands Corp with 0.33%, Maruhan with 0.26%, Real Madrid C.F. with 0.23%, Dallas Cowboys with 0.22%, Manchester City FC with 0.20%, Futbol Club Barcelona with 0.17%, Golden State Warriors with 0.16% and Los Angeles Rams with 0.16%.
The top opportunities in the sports markets segmented by type will arise in the participatory sports segment, which will gain $90.45 billion of global annual sales by 2029. The top opportunities in the sports markets segmented by revenue source will arise in the media rights segment, which will gain $57.04 billion of global annual sales by 2029. The top opportunities in the sports markets segmented by ownership will arise in the standalone segment, which will gain $101.48 billion of global annual sales by 2029. The sports market size will gain the most in China at $40.43 billion.
Market-trend-based strategies for the sports market include strategic partnerships, developing next-generation performance trackers, developing cutting-edge AI-powered assistants, strategic investments to expand their presence, leveraging digital analytics to tailor fan engagement, advanced technologies such as artificial intelligence (AI), machine learning (ML), augmented reality (AR) and virtual reality (VR) to solidify their market position and mobile ticketing facilities to provide hassle-free ticket purchase experience.
This report describes and explains the sports market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global sports market reached a value of nearly $515.47 billion in 2024, having grown at a compound annual growth rate (CAGR) of 3.08% since 2019. The market is expected to grow from $515.47 billion in 2024 to $680.79 billion in 2029 at a rate of 5.72%. The market is then expected to grow at a CAGR of 5.59% from 2029 and reach $893.77 billion in 2034.
Growth in the historic period resulted from the growing fitness industry, rise in sports tourism, favorable government initiatives, increasing awareness of health and wellness and increased number of sporting events. Factors that negatively affected growth in the historic period were increase in regulations on sports and negative publicity and scandals.
Going forward, the development of new stadiums and sporting grounds, high spending on sponsorships, increase in use of internet-based devices in sports industry and emergence of multiple sports channels will drive the growth. Factor that could hinder the growth of the sports market in the future include shortage of sports officials and competition from home entertainment.
Player-adopted strategies in the sports market include focus on enhancing its operational capabilities through strategic acquisitions.
To take advantage of the opportunities, the analyst recommends the sports market companies to focus on strategic partnerships to drive product innovation and market expansion, focus on AI-powered performance tracking to improve athlete outcomes and expand market reach, focus on AI-powered assistants to streamline operations and increase user engagement, focus on strategic investments to accelerate growth and diversify revenue, focus on digital analytics to personalize fan engagement and improve targeting, focus on advanced technologies to enhance fan experience and operational efficiency, focus on mobile ticketing to streamline access and expand audience reach, focus on spectator sports to capture high-growth opportunities, expand in emerging markets, continue to focus on developed markets, provide competitively priced offerings, continue to use B2B promotions, continue to use B2C promotions, focus on enhancing offerings for end-users and focus on e-commerce users.
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The sports market is segmented by revenue source into media rights, merchandising, tickets and sponsorship. The media rights market was the largest segment of the sports market segmented by revenue source, accounting for 29.96% or $154.41 billion of the total in 2024. Going forward, the media rights segment is expected to be the fastest growing segment in the sports market segmented by revenue source, at a CAGR of 6.49% during 2024-2029.
The sports market is segmented by ownership into chained and standalone. The standalone market was the largest segment of the sports market segmented by ownership, accounting for 55.07% or $283.86 billion of the total in 2024. Going forward, the standalone segment is expected to be the fastest growing segment in the sports market segmented by ownership, at a CAGR of 6.30% during 2024-2029.
North America was the largest region in the sports market, accounting for 33.58% or $173.08 billion of the total in 2024. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the sports market will be South America and Middle East where growth will be at CAGRs of 16.40% and 13.30% respectively. These will be followed by Africa and Asia Pacific where the markets are expected to grow at CAGRs of 10.74% and 7.31% respectively.
The global sports market is highly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 2.83% of the total market in 2023. Liberty Media Corporation was the largest competitor with a 0.66% share of the market, followed by Life Time Group Hldgs with 0.44%, Topgolf Callaway Brands Corp with 0.33%, Maruhan with 0.26%, Real Madrid C.F. with 0.23%, Dallas Cowboys with 0.22%, Manchester City FC with 0.20%, Futbol Club Barcelona with 0.17%, Golden State Warriors with 0.16% and Los Angeles Rams with 0.16%.
The top opportunities in the sports markets segmented by type will arise in the participatory sports segment, which will gain $90.45 billion of global annual sales by 2029. The top opportunities in the sports markets segmented by revenue source will arise in the media rights segment, which will gain $57.04 billion of global annual sales by 2029. The top opportunities in the sports markets segmented by ownership will arise in the standalone segment, which will gain $101.48 billion of global annual sales by 2029. The sports market size will gain the most in China at $40.43 billion.
Market-trend-based strategies for the sports market include strategic partnerships, developing next-generation performance trackers, developing cutting-edge AI-powered assistants, strategic investments to expand their presence, leveraging digital analytics to tailor fan engagement, advanced technologies such as artificial intelligence (AI), machine learning (ML), augmented reality (AR) and virtual reality (VR) to solidify their market position and mobile ticketing facilities to provide hassle-free ticket purchase experience.
This report describes and explains the sports market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global sports market reached a value of nearly $515.47 billion in 2024, having grown at a compound annual growth rate (CAGR) of 3.08% since 2019. The market is expected to grow from $515.47 billion in 2024 to $680.79 billion in 2029 at a rate of 5.72%. The market is then expected to grow at a CAGR of 5.59% from 2029 and reach $893.77 billion in 2034.
Growth in the historic period resulted from the growing fitness industry, rise in sports tourism, favorable government initiatives, increasing awareness of health and wellness and increased number of sporting events. Factors that negatively affected growth in the historic period were increase in regulations on sports and negative publicity and scandals.
Going forward, the development of new stadiums and sporting grounds, high spending on sponsorships, increase in use of internet-based devices in sports industry and emergence of multiple sports channels will drive the growth. Factor that could hinder the growth of the sports market in the future include shortage of sports officials and competition from home entertainment.
Player-adopted strategies in the sports market include focus on enhancing its operational capabilities through strategic acquisitions.
To take advantage of the opportunities, the analyst recommends the sports market companies to focus on strategic partnerships to drive product innovation and market expansion, focus on AI-powered performance tracking to improve athlete outcomes and expand market reach, focus on AI-powered assistants to streamline operations and increase user engagement, focus on strategic investments to accelerate growth and diversify revenue, focus on digital analytics to personalize fan engagement and improve targeting, focus on advanced technologies to enhance fan experience and operational efficiency, focus on mobile ticketing to streamline access and expand audience reach, focus on spectator sports to capture high-growth opportunities, expand in emerging markets, continue to focus on developed markets, provide competitively priced offerings, continue to use B2B promotions, continue to use B2C promotions, focus on enhancing offerings for end-users and focus on e-commerce users.
This product will be delivered within 3-5 business days.
Table of Contents
1 Executive Summary
6 Market Characteristics
7 Major Market Trends
8 Global Sports Growth Analysis And Strategic Analysis Framework
9 Global Sports Market Segmentation
10 Sports Market, Regional and Country Analysis
11 Asia-Pacific Market
12 Western Europe Market
13 Eastern European Market
14 North America Market
15 South America Market
16 Middle East Market
17 Africa Market
18 Competitive Landscape And Company Profiles
19 Other Major And Innovative Companies
22 Key Mergers And Acquisitions
23 Recent Developments In Sports
24 Opportunities And Strategies
25 Sports Market, Conclusions And Recommendations
26 Appendix
Executive Summary
Sports Global Market Opportunities And Strategies To 2034 provides the strategists; marketers and senior management with the critical information they need to assess the global sports market as it emerges from the COVID-19 shut down.Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 50 geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis.
Description
Where is the largest and fastest-growing market for sports? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The sports market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider sports market; and compares it with other markets.
The report covers the following chapters
- Introduction And Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by revenue source and by ownership.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Global Market Size And Growth- Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis- Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by type, by revenue source and by ownership in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size And Growth- Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies- Details on the company profiles of other major and innovative companies in the market
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers And Acquisitions- Information on recent mergers and acquisitions in the market covered in the report.This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Recent Developments- Information on recent developments in the market covered in the report.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for sports providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
1) By Type: Spectator Sports; Participatory Sports2) By Revenue Source: Media Rights; Merchandising; Tickets; Sponsorship
3) By Ownership: Chained; Standalone
Key Companies Profiled: Liberty Media Corporation; Life Time Group Hldgs; Topgolf Callaway Brands Corp; Maruhan; Real Madrid C.F.
Countries: Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa
Regions:Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; sports indicators comparison.
Data Segmentation: Country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Companies Mentioned
- Liberty Media Corporation
- Life Time Group Hldgs
- Topgolf Callaway Brands Corp
- Maruhan
- Real Madrid C.F.
- Dallas Cowboys
- Manchester City FC
- Futbol Club Barcelona
- Golden State Warriors
- Los Angeles Rams
- Guangzhou Evergrande Taobao
- Shandong Luneng Taishan
- Dalian Shide
- Liaoning Football Club
- Beijing Guoan
- Shanghai SIPG
- Jiangsu Suning
- Shanghai Greenland Shenhua
- Hebei China Fortune
- Tianjin Teda
- Chongqing Lifan
- Nike
- Fila
- Kolon Sport
- Prospecs
- Otsuka Pharmaceutical Co., Ltd
- Mizuno
- Asics
- Yonex
- Rematch
- Genius Sports Limited
- Adidas AG
- PUMA SE
- Canal+
- PFC CSKA Moscow
- FC Zenit Saint Petersburg
- FC Lokomotiv Moscow
- FC Spartak Moscow
- Decathlon
- Intersport Polska
- Sportmaster
- Czech Radiokomunikace a.s.
- AM Golf
- Atletica
- Aba Sport
- Horizon Sports & Experiences (HS&E)
- Strategic
- TKO Group Holdings
- Endeavor Group Holdings
- Avenue Sports Fund
- The United States SailGP Team
- Canlan Sports
- Cizzle Brands
- Rogers Communications
- Maple Leaf Sports & Entertainment
- Markel
- Sporting Life Group
- Canadian Sports Investment Group
- Athletica Sport Systems Inc.
- Kobe Sportswear
- Dorel Industries
- Vaughn Hockey
- Sport Chek
- Toronto Raptors
- Toronto Maple Leafs
- Toronto Blue Jays
- Montreal Canadiens
- Vancouver Canucks
- Edmonton Oilers
- Calgary Flames
- Ottawa Senators
- Toronto FC
- C.F. Monterrey
- Tigres UANL
- New York Knicks
- New York Giants
- Los Angeles Lakers
- Philadelphia Eagles
- Boston Celtics
- San Francisco Giants
- Roc Nation Sports International (RNSI)
- NeoGames
- 777 Partners
- Red Bull
- Clube de Regatas do Flamengo
- Sociedade Esportiva Palmeiras
- Sport Club Corinthians Paulista
- Santos Futebol Clube
- Shabab Al Ahli Dubai Club
- Atos
- Qiddiya Investment Company (QIC)
- Al-Nassr Football Club (FC)
- e&
- Al Ahly
- Espérance Sportive de Tunis
- Club Africain
- Kaizer Chiefs
- Mamelodi Sundowns
- Springboks
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 567 |
| Published | September 2025 |
| Forecast Period | 2024 - 2034 |
| Estimated Market Value ( USD | $ 515.47 Billion |
| Forecasted Market Value ( USD | $ 893.77 Billion |
| Compound Annual Growth Rate | 5.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 99 |
