Men Personal Care Products Market - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2030 - (By Product Type Coverage, Distribution Channel Coverage, Geographic Coverage and By Company)

The global market for men personal care products, valued at approximately US$31 billion in 2022, is on track to reach an impressive US$58.5 billion by the end of 2030, according to a comprehensive report. The market is projected to exhibit a remarkable CAGR of 9.5% between 2023 and 2030.

E-commerce and Personalization Driving Growth:

The men personal care products market is experiencing significant growth, with two key trends at the forefront of this expansion:

1. E-commerce Revolution: The convenience of e-commerce has propelled the industry's growth. Consumers can now purchase men personal care items conveniently from their homes or while on the go, driving greater interest and demand for grooming products.
2. Personalization Boom: The market is witnessing rapid expansion in personalized men personal care products. These tailored products allow customers to choose their preferred scents and even opt for fragrance-free options, meeting diverse scent sensitivities and preferences.

Meeting Diverse Skin Needs:

Sensitive skin and skin sensitivities are also shaping the market. Some personal care items may contain allergens, perfumes, or preservatives that can cause allergic reactions in individuals with sensitive skin. Correct skincare and grooming products that address these concerns are increasingly in demand.

Segment Trends:

In 2022, the skincare category dominated the industry, with a focus on addressing concerns like under-eye bags, puffiness, and fine wrinkles. The grooming segment is expected to experience the fastest growth, particularly products like shaving creams and gels that protect the skin during shaving, reducing the risk of rashes and razor burns.

Retail Dominance and Regional Trends:

Hypermarkets and supermarkets dominated sales in 2022, offering customers the opportunity to physically see and select products. Meanwhile, e-commerce is expected to witness substantial growth as businesses leverage custom marketing strategies to engage with customers online.

Throughout the forecast period, North America is anticipated to lead the market, with a rising number of niche and independent businesses catering to diverse grooming and skincare demands. The Asia Pacific region is expected to experience the fastest growth, driven by a cultural emphasis on appearance and personal grooming.

Key Growth Determinants and Barriers:

The report identifies three key growth determinants:

1. Men's Skincare Awareness: Men are increasingly recognizing the importance of skincare in their grooming routines, driving demand for specialized skincare products.
2. Natural and Organic Products: Concerns about product ingredients are leading men to prefer natural and organic options, emphasizing environmental responsibility and safety.
3. Product Premiumization: Men are willing to invest in high-quality, premium personal care products, viewing them as a form of self-indulgence and self-care.

However, two major barriers to growth include price sensitivity, with some men hesitant to invest in expensive personal care items, and societal stigma, which has traditionally discouraged men from openly using personal care products.

Emerging Opportunities:

The report highlights several emerging opportunities:

1. Beard Care Boom: Growing interest in beard grooming has led to a surge in specialty beard care products, including combs, brushes, shampoos, and oils.
2. Salons and Barbershops: Dedicated men's grooming establishments serve as hubs for grooming trends and product recommendations.
3. Technology Integration: Tech-savvy consumers are drawn to smart grooming products and virtual consultations with skincare specialists and dermatologists.

Leading Companies in the Market:

Key players in the global men personal care products market include:

• Procter & Gamble
• Unilever
• Reckitt Benckiser
• Johnson & Johnson
• L'Oréal
• Coty Inc.
• Beiersdorf AG
• Edgewell Personal Care Company
• Kao Corporation
• Estee Lauder Companies, Inc.
• Avon Products
• Shiseido Co. Ltd
• Vi-john Group
• Grooming Lounge
• MALIN+GOETZ

Men Personal Care Products Market is Segmented as Below:

By Product:

• Skin Care

o Face Creams:

o Body and Hand Creams:

o Cleansers:

o Sunscreen Lotion:

o Misc.

• Hair Care

o Shampoo & Rinses:

o Conditioners:

o Hair Gel & Oils:

o Misc.

• Grooming

o Shaving Cream & Gel:

o Pre and After Shave:

o Misc.

• Personal Hygiene

o Soaps:

o Powders:

o Cologne:

o Deodorants:

By Distribution Channels:

• Hypermarkets & Supermarkets
• E-commerce
• Pharmacy & Drug Stores

By Geographic Coverage:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

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