North America (NAFTA) Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027

Report
86 Pages
June 2023
Region: North America
MarketLine
ID: 5850869

The NAFTA Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The digital advertising industry within the NAFTA countries had a total market value of $206,494.8 million in 2022.The Mexico was the fastest growing country, with a CAGR of 18.4% over the 2018-22 period.
Within the digital advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $192,700.0 million in 2022. This was followed by Canada and Mexico, with a value of $10,511.1 and $3,283.7 million, respectively.
The US is expected to lead the digital advertising industry in the NAFTA bloc, with a value of $223,589.4 million in 2027, followed by Canada and Mexico with expected values of $12,953.5 and $5,065.9 million, respectively.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA digital advertising market
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA digital advertising market
Leading company profiles reveal details of key digital advertising market players’ NAFTA operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA digital advertising market with five year forecasts
Compares data from the US, Canada and Mexico, alongside individual chapters on each country

Reasons to Buy

What was the size of the NAFTA digital advertising market by value in 2022?
What will be the size of the NAFTA digital advertising market in 2027?
What factors are affecting the strength of competition in the NAFTA digital advertising market?
How has the market performed over the last five years?
What are the main segments that make up the NAFTA digital advertising market?

1 Introduction

1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions

2 NAFTA Digital Advertising

2.1. Industry Outlook

3 Digital Advertising in Canada

3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis

4 Macroeconomic Indicators

4.1. Country data

5 Digital Advertising in Mexico

5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis

6 Macroeconomic Indicators

6.1. Country data

7 Digital Advertising in The United States

7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis

8 Macroeconomic Indicators

8.1. Country data

9 Company Profiles

9.1. Alphabet Inc
9.2. Meta Platforms, Inc.
9.3. Amazon.com, Inc.
9.4. Microsoft Corporation
9.5. Mercado Latino Inc

10 Appendix

10.1. Methodology
10.2. About

List of Tables

Table 1: NAFTA countries digital advertising industry, revenue ($m), 2018-27
Table 2: NAFTA countries digital advertising industry, revenue ($m), 2018-22
Table 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2022-27
Table 4: Canada digital advertising market value: $ million, 2017-22
Table 5: Canada digital advertising market category segmentation: % share, by value, 2017-2022
Table 6: Canada digital advertising market category segmentation: $ million, 2017-2022
Table 7: Canada digital advertising market geography segmentation: $ million, 2022
Table 8: Canada digital advertising market value forecast: $ million, 2022-27
Table 9: Canada size of population (million), 2018-22
Table 10: Canada gdp (constant 2005 prices, $ billion), 2018-22
Table 11: Canada gdp (current prices, $ billion), 2018-22
Table 12: Canada inflation, 2018-22
Table 13: Canada consumer price index (absolute), 2018-22
Table 14: Canada exchange rate, 2018-22
Table 15: Mexico digital advertising market value: $ million, 2017-22
Table 16: Mexico digital advertising market category segmentation: % share, by value, 2017-2022
Table 17: Mexico digital advertising market category segmentation: $ million, 2017-2022
Table 18: Mexico digital advertising market geography segmentation: $ million, 2022
Table 19: Mexico digital advertising market value forecast: $ million, 2022-27
Table 20: Mexico size of population (million), 2018-22
Table 21: Mexico gdp (constant 2005 prices, $ billion), 2018-22
Table 22: Mexico gdp (current prices, $ billion), 2018-22
Table 23: Mexico inflation, 2018-22
Table 24: Mexico consumer price index (absolute), 2018-22
Table 25: Mexico exchange rate, 2018-22
Table 26: United States digital advertising market value: $ million, 2017-22
Table 27: United States digital advertising market category segmentation: % share, by value, 2017-2022
Table 28: United States digital advertising market category segmentation: $ million, 2017-2022
Table 29: United States digital advertising market geography segmentation: $ million, 2022
Table 30: United States digital advertising market value forecast: $ million, 2022-27
Table 31: United States size of population (million), 2018-22
Table 32: United States gdp (constant 2005 prices, $ billion), 2018-22
Table 33: United States gdp (current prices, $ billion), 2018-22
Table 34: United States inflation, 2018-22
Table 35: United States consumer price index (absolute), 2018-22
Table 36: United States exchange rate, 2018-22
Table 37: Alphabet Inc: key facts
Table 38: Alphabet Inc: Annual Financial Ratios
Table 39: Alphabet Inc: Key Employees
Table 40: Meta Platforms, Inc.: key facts
Table 41: Meta Platforms, Inc.: Annual Financial Ratios
Table 42: Meta Platforms, Inc.: Key Employees
Table 43: Meta Platforms, Inc.: Key Employees Continued
Table 44: Amazon.com, Inc.: key facts
Table 45: Amazon.com, Inc.: Annual Financial Ratios
Table 46: Amazon.com, Inc.: Key Employees
Table 47: Amazon.com, Inc.: Key Employees Continued
Table 48: Microsoft Corporation: key facts
Table 49: Microsoft Corporation: Annual Financial Ratios
Table 50: Microsoft Corporation: Key Employees
Table 51: Microsoft Corporation: Key Employees Continued
Table 52: Mercado Latino Inc: key facts
Table 53: Mercado Latino Inc: Key Employees

List of Figures

Figure 1: NAFTA countries digital advertising industry, revenue ($m), 2018-27
Figure 2: NAFTA countries digital advertising industry, revenue ($m), 2018-22
Figure 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2022-27
Figure 4: Canada digital advertising market value: $ million, 2017-22
Figure 5: Canada digital advertising market category segmentation: $ million, 2017-2022
Figure 6: Canada digital advertising market geography segmentation: % share, by value, 2022
Figure 7: Canada digital advertising market value forecast: $ million, 2022-27
Figure 8: Forces driving competition in the digital advertising market in Canada, 2022
Figure 9: Drivers of buyer power in the digital advertising market in Canada, 2022
Figure 10: Drivers of supplier power in the digital advertising market in Canada, 2022
Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2022
Figure 12: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2022
Figure 13: Drivers of degree of rivalry in the digital advertising market in Canada, 2022
Figure 14: Mexico digital advertising market value: $ million, 2017-22
Figure 15: Mexico digital advertising market category segmentation: $ million, 2017-2022
Figure 16: Mexico digital advertising market geography segmentation: % share, by value, 2022
Figure 17: Mexico digital advertising market value forecast: $ million, 2022-27
Figure 18: Forces driving competition in the digital advertising market in Mexico, 2022
Figure 19: Drivers of buyer power in the digital advertising market in Mexico, 2022
Figure 20: Drivers of supplier power in the digital advertising market in Mexico, 2022
Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in Mexico, 2022
Figure 22: Factors influencing the threat of substitutes in the digital advertising market in Mexico, 2022
Figure 23: Drivers of degree of rivalry in the digital advertising market in Mexico, 2022
Figure 24: United States digital advertising market value: $ million, 2017-22
Figure 25: United States digital advertising market category segmentation: $ million, 2017-2022
Figure 26: United States digital advertising market geography segmentation: % share, by value, 2022
Figure 27: United States digital advertising market value forecast: $ million, 2022-27
Figure 28: Forces driving competition in the digital advertising market in the United States, 2022
Figure 29: Drivers of buyer power in the digital advertising market in the United States, 2022
Figure 30: Drivers of supplier power in the digital advertising market in the United States, 2022
Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in the United States, 2022
Figure 32: Factors influencing the threat of substitutes in the digital advertising market in the United States, 2022
Figure 33: Drivers of degree of rivalry in the digital advertising market in the United States, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Alphabet Inc
Meta Platforms, Inc.
Amazon.com, Inc.
Microsoft Corporation
Mercado Latino Inc

PURCHASE OPTIONS

Single User License PDF

Site License PDF

Enterprise License PDF

need a quote ?

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€764EUR$795USD£653GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€1528EUR$1,590USD£1,306GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€2292EUR$2,385USD£1,959GBP

Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

Related Topics

Related Reports

Digital Advertising Global Market Report 2024

Digital Advertising and Marketing - Global Strategic Business Report

Global Digital Advertising Platforms Market by Type (Cross-Channel Advertising Software, Display Advertising Software, Mobile Advertising Software), Application (Commercial, Education, Industrial) - Forecast 2023-2030

North America Digital Advertising Market Size, Share & Trends Analysis Report By Offering (Solution, and Services), By Platform, By Format (Video, Image, Text, and Others), By Type, By End-user, By Country and Growth Forecast, 2023 - 2030

Global Programmatic Advertising Market by Type (Automated Guaranteed, Private Marketplaces, Real time Bidding), End-Use (Automotive, Government, Healthcare) - Forecast 2024-2030