G8 Countries Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027

The G8 Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The G8 countries contributed $293,755.4 million in 2022 to the global digital advertising industry, with a compound annual growth rate (CAGR) of 15.7% between 2018 and 2022. The G8 countries are expected to reach a value of $357,953.3 million in 2027, with a CAGR of 4% over the 2022-27 period.
Among the G8 nations, the US is the leading country in the digital advertising industry, with market revenues of $192,700.0 million in 2022. This was followed by the UK and Japan, with a value of $33,239.3 and $23,611.3 million, respectively.
The US is expected to lead the digital advertising industry in the G8 nations with a value of $223,589.4 million in 2016, followed by the UK and Japan with expected values of $43,029.5 and $35,587.5 million, respectively.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the G8 digital advertising market
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the G8 digital advertising market
Leading company profiles reveal details of key digital advertising market players’ G8 operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the G8 digital advertising market with five year forecasts
Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country

Reasons to Buy

What was the size of the G8 digital advertising market by value in 2022?
What will be the size of the G8 digital advertising market in 2027?
What factors are affecting the strength of competition in the G8 digital advertising market?
How has the market performed over the last five years?
What are the main segments that make up the G8 digital advertising market?

1 Introduction

1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions

2 Group of Eight (G8) Digital Advertising

2.1. Industry Outlook

3 Digital Advertising in Canada

3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis

4 Macroeconomic Indicators

4.1. Country data

5 Digital Advertising in France

5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis

6 Macroeconomic Indicators

6.1. Country data

7 Digital Advertising in Germany

7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis

8 Macroeconomic Indicators

8.1. Country data

9 Digital Advertising in Italy

9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis

10 Macroeconomic Indicators

10.1. Country data

11 Digital Advertising in Japan

11.1. Market Overview
11.2. Market Data
11.3. Market Segmentation
11.4. Market outlook
11.5. Five forces analysis

12 Macroeconomic Indicators

12.1. Country data

13 Digital Advertising in Russia

13.1. Market Overview
13.2. Market Data
13.3. Market Segmentation
13.4. Market outlook
13.5. Five forces analysis

14 Macroeconomic Indicators

14.1. Country data

15 Digital Advertising in The United Kingdom

15.1. Market Overview
15.2. Market Data
15.3. Market Segmentation
15.4. Market outlook
15.5. Five forces analysis

16 Macroeconomic Indicators

16.1. Country data

17 Digital Advertising in The United States

17.1. Market Overview
17.2. Market Data
17.3. Market Segmentation
17.4. Market outlook
17.5. Five forces analysis

18 Macroeconomic Indicators

18.1. Country data

19 Company Profiles

19.1. Alphabet Inc
19.2. Meta Platforms, Inc.
19.3. Amazon.com, Inc.
19.4. Microsoft Corporation
19.5. Rakuten Group Inc
19.6. Yandex NV
19.7. Mail.Ru Group LLC

20 Appendix

20.1. Methodology
20.2. About

List of Tables

Table 1: G8 digital advertising industry, revenue($m), 2018-27
Table 2: G8 digital advertising industry, revenue by country ($m), 2018-22
Table 3: G8 digital advertising industry forecast, revenue by country ($m), 2022-27
Table 4: Canada digital advertising market value: $ million, 2017-22
Table 5: Canada digital advertising market category segmentation: % share, by value, 2017-2022
Table 6: Canada digital advertising market category segmentation: $ million, 2017-2022
Table 7: Canada digital advertising market geography segmentation: $ million, 2022
Table 8: Canada digital advertising market value forecast: $ million, 2022-27
Table 9: Canada size of population (million), 2018-22
Table 10: Canada gdp (constant 2005 prices, $ billion), 2018-22
Table 11: Canada gdp (current prices, $ billion), 2018-22
Table 12: Canada inflation, 2018-22
Table 13: Canada consumer price index (absolute), 2018-22
Table 14: Canada exchange rate, 2018-22
Table 15: France digital advertising market value: $ million, 2017-22
Table 16: France digital advertising market category segmentation: % share, by value, 2017-2022
Table 17: France digital advertising market category segmentation: $ million, 2017-2022
Table 18: France digital advertising market geography segmentation: $ million, 2022
Table 19: France digital advertising market value forecast: $ million, 2022-27
Table 20: France size of population (million), 2018-22
Table 21: France gdp (constant 2005 prices, $ billion), 2018-22
Table 22: France gdp (current prices, $ billion), 2018-22
Table 23: France inflation, 2018-22
Table 24: France consumer price index (absolute), 2018-22
Table 25: France exchange rate, 2018-22
Table 26: Germany digital advertising market value: $ million, 2017-22
Table 27: Germany digital advertising market category segmentation: % share, by value, 2017-2022
Table 28: Germany digital advertising market category segmentation: $ million, 2017-2022
Table 29: Germany digital advertising market geography segmentation: $ million, 2022
Table 30: Germany digital advertising market value forecast: $ million, 2022-27
Table 31: Germany size of population (million), 2018-22
Table 32: Germany gdp (constant 2005 prices, $ billion), 2018-22
Table 33: Germany gdp (current prices, $ billion), 2018-22
Table 34: Germany inflation, 2018-22
Table 35: Germany consumer price index (absolute), 2018-22
Table 36: Germany exchange rate, 2018-22
Table 37: Italy digital advertising market value: $ million, 2017-22
Table 38: Italy digital advertising market category segmentation: % share, by value, 2017-2022
Table 39: Italy digital advertising market category segmentation: $ million, 2017-2022
Table 40: Italy digital advertising market geography segmentation: $ million, 2022
Table 41: Italy digital advertising market value forecast: $ million, 2022-27
Table 42: Italy size of population (million), 2018-22
Table 43: Italy gdp (constant 2005 prices, $ billion), 2018-22
Table 44: Italy gdp (current prices, $ billion), 2018-22
Table 45: Italy inflation, 2018-22
Table 46: Italy consumer price index (absolute), 2018-22
Table 47: Italy exchange rate, 2018-22
Table 48: Japan digital advertising market value: $ million, 2017-22
Table 49: Japan digital advertising market category segmentation: % share, by value, 2017-2022
Table 50: Japan digital advertising market category segmentation: $ million, 2017-2022
Table 51: Japan digital advertising market geography segmentation: $ million, 2022
Table 52: Japan digital advertising market value forecast: $ million, 2022-27
Table 53: Japan size of population (million), 2018-22
Table 54: Japan gdp (constant 2005 prices, $ billion), 2018-22
Table 55: Japan gdp (current prices, $ billion), 2018-22
Table 56: Japan inflation, 2018-22
Table 57: Japan consumer price index (absolute), 2018-22
Table 58: Japan exchange rate, 2018-22
Table 59: Russia digital advertising market value: $ million, 2017-22
Table 60: Russia digital advertising market category segmentation: % share, by value, 2017-2022
Table 61: Russia digital advertising market category segmentation: $ million, 2017-2022
Table 62: Russia digital advertising market geography segmentation: $ million, 2022
Table 63: Russia digital advertising market value forecast: $ million, 2022-27
Table 64: Russia size of population (million), 2018-22
Table 65: Russia gdp (constant 2005 prices, $ billion), 2018-22
Table 66: Russia gdp (current prices, $ billion), 2018-22
Table 67: Russia inflation, 2018-22
Table 68: Russia consumer price index (absolute), 2018-22
Table 69: Russia exchange rate, 2018-22
Table 70: United Kingdom digital advertising market value: $ million, 2017-22
Table 71: United Kingdom digital advertising market category segmentation: % share, by value, 2017-2022
Table 72: United Kingdom digital advertising market category segmentation: $ million, 2017-2022
Table 73: United Kingdom digital advertising market geography segmentation: $ million, 2022
Table 74: United Kingdom digital advertising market value forecast: $ million, 2022-27
Table 75: United Kingdom size of population (million), 2018-22
Table 76: United Kingdom gdp (constant 2005 prices, $ billion), 2018-22
Table 77: United Kingdom gdp (current prices, $ billion), 2018-22
Table 78: United Kingdom inflation, 2018-22
Table 79: United Kingdom consumer price index (absolute), 2018-22
Table 80: United Kingdom exchange rate, 2018-22
Table 81: United States digital advertising market value: $ million, 2017-22
Table 82: United States digital advertising market category segmentation: % share, by value, 2017-2022
Table 83: United States digital advertising market category segmentation: $ million, 2017-2022
Table 84: United States digital advertising market geography segmentation: $ million, 2022
Table 85: United States digital advertising market value forecast: $ million, 2022-27
Table 86: United States size of population (million), 2018-22
Table 87: United States gdp (constant 2005 prices, $ billion), 2018-22
Table 88: United States gdp (current prices, $ billion), 2018-22
Table 89: United States inflation, 2018-22
Table 90: United States consumer price index (absolute), 2018-22

List of Figures

Figure 1: G8 digital advertising industry, revenue($m), 2018-27
Figure 2: G8 Digital Advertising industry, revenue by country (%), 2022
Figure 3: G8 digital advertising industry, revenue by country ($m), 2018-22
Figure 4: G8 digital advertising industry forecast, revenue by country ($m), 2022-27
Figure 5: Canada digital advertising market value: $ million, 2017-22
Figure 6: Canada digital advertising market category segmentation: $ million, 2017-2022
Figure 7: Canada digital advertising market geography segmentation: % share, by value, 2022
Figure 8: Canada digital advertising market value forecast: $ million, 2022-27
Figure 9: Forces driving competition in the digital advertising market in Canada, 2022
Figure 10: Drivers of buyer power in the digital advertising market in Canada, 2022
Figure 11: Drivers of supplier power in the digital advertising market in Canada, 2022
Figure 12: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2022
Figure 13: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2022
Figure 14: Drivers of degree of rivalry in the digital advertising market in Canada, 2022
Figure 15: France digital advertising market value: $ million, 2017-22
Figure 16: France digital advertising market category segmentation: $ million, 2017-2022
Figure 17: France digital advertising market geography segmentation: % share, by value, 2022
Figure 18: France digital advertising market value forecast: $ million, 2022-27
Figure 19: Forces driving competition in the digital advertising market in France, 2022
Figure 20: Drivers of buyer power in the digital advertising market in France, 2022
Figure 21: Drivers of supplier power in the digital advertising market in France, 2022
Figure 22: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2022
Figure 23: Factors influencing the threat of substitutes in the digital advertising market in France, 2022
Figure 24: Drivers of degree of rivalry in the digital advertising market in France, 2022
Figure 25: Germany digital advertising market value: $ million, 2017-22
Figure 26: Germany digital advertising market category segmentation: $ million, 2017-2022
Figure 27: Germany digital advertising market geography segmentation: % share, by value, 2022
Figure 28: Germany digital advertising market value forecast: $ million, 2022-27
Figure 29: Forces driving competition in the digital advertising market in Germany, 2022
Figure 30: Drivers of buyer power in the digital advertising market in Germany, 2022
Figure 31: Drivers of supplier power in the digital advertising market in Germany, 2022
Figure 32: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2022
Figure 33: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2022
Figure 34: Drivers of degree of rivalry in the digital advertising market in Germany, 2022
Figure 35: Italy digital advertising market value: $ million, 2017-22
Figure 36: Italy digital advertising market category segmentation: $ million, 2017-2022
Figure 37: Italy digital advertising market geography segmentation: % share, by value, 2022
Figure 38: Italy digital advertising market value forecast: $ million, 2022-27
Figure 39: Forces driving competition in the digital advertising market in Italy, 2022
Figure 40: Drivers of buyer power in the digital advertising market in Italy, 2022
Figure 41: Drivers of supplier power in the digital advertising market in Italy, 2022
Figure 42: Factors influencing the likelihood of new entrants in the digital advertising market in Italy, 2022
Figure 43: Factors influencing the threat of substitutes in the digital advertising market in Italy, 2022
Figure 44: Drivers of degree of rivalry in the digital advertising market in Italy, 2022
Figure 45: Japan digital advertising market value: $ million, 2017-22
Figure 46: Japan digital advertising market category segmentation: $ million, 2017-2022
Figure 47: Japan digital advertising market geography segmentation: % share, by value, 2022
Figure 48: Japan digital advertising market value forecast: $ million, 2022-27
Figure 49: Forces driving competition in the digital advertising market in Japan, 2022
Figure 50: Drivers of buyer power in the digital advertising market in Japan, 2022
Figure 51: Drivers of supplier power in the digital advertising market in Japan, 2022
Figure 52: Factors influencing the likelihood of new entrants in the digital advertising market in Japan, 2022
Figure 53: Factors influencing the threat of substitutes in the digital advertising market in Japan, 2022
Figure 54: Drivers of degree of rivalry in the digital advertising market in Japan, 2022
Figure 55: Russia digital advertising market value: $ million, 2017-22
Figure 56: Russia digital advertising market category segmentation: $ million, 2017-2022
Figure 57: Russia digital advertising market geography segmentation: % share, by value, 2022
Figure 58: Russia digital advertising market value forecast: $ million, 2022-27
Figure 59: Forces driving competition in the digital advertising market in Russia, 2022
Figure 60: Drivers of buyer power in the digital advertising market in Russia, 2022
Figure 61: Drivers of supplier power in the digital advertising market in Russia, 2022
Figure 62: Factors influencing the likelihood of new entrants in the digital advertising market in Russia, 2022
Figure 63: Factors influencing the threat of substitutes in the digital advertising market in Russia, 2022
Figure 64: Drivers of degree of rivalry in the digital advertising market in Russia, 2022
Figure 65: United Kingdom digital advertising market value: $ million, 2017-22
Figure 66: United Kingdom digital advertising market category segmentation: $ million, 2017-2022
Figure 67: United Kingdom digital advertising market geography segmentation: % share, by value, 2022
Figure 68: United Kingdom digital advertising market value forecast: $ million, 2022-27
Figure 69: Forces driving competition in the digital advertising market in the United Kingdom, 2022
Figure 70: Drivers of buyer power in the digital advertising market in the United Kingdom, 2022
Figure 71: Drivers of supplier power in the digital advertising market in the United Kingdom, 2022
Figure 72: Factors influencing the likelihood of new entrants in the digital advertising market in the United Kingdom, 2022
Figure 73: Factors influencing the threat of substitutes in the digital advertising market in the United Kingdom, 2022
Figure 74: Drivers of degree of rivalry in the digital advertising market in the United Kingdom, 2022
Figure 75: United States digital advertising market value: $ million, 2017-22
Figure 76: United States digital advertising market category segmentation: $ million, 2017-2022
Figure 77: United States digital advertising market geography segmentation: % share, by value, 2022
Figure 78: United States digital advertising market value forecast: $ million, 2022-27
Figure 79: Forces driving competition in the digital advertising market in the United States, 2022
Figure 80: Drivers of buyer power in the digital advertising market in the United States, 2022
Figure 81: Drivers of supplier power in the digital advertising market in the United States, 2022
Figure 82: Factors influencing the likelihood of new entrants in the digital advertising market in the United States, 2022
Figure 83: Factors influencing the threat of substitutes in the digital advertising market in the United States, 2022
Figure 84: Drivers of degree of rivalry in the digital advertising market in the United States, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Alphabet Inc
Meta Platforms, Inc.
Amazon.com, Inc.
Microsoft Corporation
Rakuten Group Inc
Yandex NV
Mail.Ru Group LLC

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€1332EUR$1,495USD£1,155GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€2663EUR$2,990USD£2,311GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€3995EUR$4,485USD£3,466GBP

Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

Related Topics

Related Reports

Online Advertising Market Report by Type (Search, Display, Classified, Video, and Others) and Region 2025-2033

Digital Advertising Market in the US 2025-2029

Digital Advertising North America (NAFTA) Industry Guide 2019-2028

Internet Advertising Market Report 2025

Digital Advertising and Marketing - Global Strategic Business Report