Herbage Market Report 2025

The herbage market size has grown strongly in recent years. It will grow from $9.34 billion in 2024 to $10.16 billion in 2025 at a compound annual growth rate (CAGR) of 8.7%. The growth in the historic period can be attributed to historical consumer awareness, cultural and dietary shifts, historical medicinal use, historical agricultural practices, historical research and development.

The herbage market size is expected to see strong growth in the next few years. It will grow to $13.82 billion in 2029 at a compound annual growth rate (CAGR) of 8%. The growth in the forecast period can be attributed to regulatory developments, growing herbal supplements demand, expanding research and development, shifting consumer preferences, and global economic outlook. Major trends in the forecast period include product innovation, cultural shifts and culinary trends, innovative product offerings, and environmental sustainability focus.

The expanding dairy industry is anticipated to drive the growth of the herbage market in the future. The dairy industry encompasses the production and processing of all milk products at dairy farms and processing plants. In this sector, herbage serves as feed for grazing animals, contributing to increased milk production. For example, in October 2024, the Department for Environment, Food & Rural Affairs, a UK-based government agency, reported that UK dairies processed 1.14 billion liters of milk in August 2024. Therefore, the growth of the dairy industry is expected to stimulate the herbage market.

The increasing demand for organic products is poised to contribute to the growth of the herbage market in the foreseeable future. Organic products are produced without the use of synthetic pesticides, herbicides, fertilizers, or genetically modified organisms, often employing environmentally sustainable practices. The herbage market plays a vital role in meeting the surging demand for organic products by supplying a diverse range of naturally cultivated plants and herbs. This supports sustainable and pesticide-free practices, aligning with consumer preferences for organic alternatives. For example, reports from the United States Department of Agriculture (USDA) in May 2023 revealed that the market for organically produced goods exceeded $67 billion, reflecting sustained growth trends over multiple years. This underscores the robust expansion of the sector in 2022, driven by the increasing demand for organic products.

The increasing adoption of vegan diets is expected to boost the growth of the herbage market in the future. A vegan diet entails avoiding all animal products and focusing on plant-based foods for nutritional needs. The herbage market plays a crucial role in this trend by offering a wide range of plant-based options that support individuals in their decision to refrain from consuming animal products, thus promoting a sustainable and cruelty-free lifestyle. For instance, a survey conducted by Finder.com LLC, a U.S.-based personal finance comparison site, revealed that there were 2.5 million vegans in early 2024, up from 1.1 million in 2023. As a result, the growing adoption of vegan diets is driving the expansion of the herbage market.

Product innovation emerges as a prominent trend gaining traction in the herbage market. Major companies in the herbage market are actively developing innovative products to maintain their competitive positions. An example is the launch of NURSEED HC by Fyteko, a Belgium-based agricultural technology company, and Cerience, a France-based agronomist seed producer, in July 2022. NURSEED HC is a hydroxycinnamic oligomer found in plant cell walls, applied to forage seeds. This innovative seed treatment is designed to assist with the emergence of stressed seedlings and enhance overall yield, reflecting the industry's commitment to continuous innovation.

In March 2023, Barenbrug UK, a grass-seed breeding firm based in the United Kingdom, successfully completed the acquisition of Watson Seeds for an undisclosed sum. This strategic move is intended to expand Barenbrug's existing market presence and strengthen its position across the United Kingdom, with a particular focus on reinforcing its market share in Scotland. Watson Seeds, is a specialist seed company based in Scotland with expertise in herbaceous seed production.

Major companies operating in the herbage market include Cargill Incorporated, Kreamer Feeds Inc., Scratch and Peck Feeds, Country Heritage Feeds, ForFarmers, Green Mountain Feeds, Feedex Companies, SunOpta, Ranch-Way Feeds, MEGAMIX LLC, Aus Organic Feeds, Purina Animal Nutrition LLC, Koninklijke DSM N.V., Evonik Industries AG, Alltech, Archer Daniels Midland Company, Chr. Hansen Holding A/S, DuPont de Nemours Inc., Elanco Animal Health Incorporated, Evialis, Kemin Industries Inc., Novozymes A/S, Nutreco N.V., Provimi Holding B.V., Royal DSM N.V., Trouw Nutrition International B.V., Zoetis Inc., Land O'Lakes Inc., S&W Seed Company, Syngenta AG, The Scoular Company, Tyson Foods Inc., Wilbur-Ellis Company, Yara International ASA, Zen-Noh Grain Corporation.

Asia-Pacific was the largest region in the herbage market in 2024. The regions covered in the herbage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the herbage market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Herbage refers to herbaceous vegetation, typically used as food for grazing animals.

The main components of herbage include protein meals and cakes, cereals and grains, brans, additives, and agro-industrial by-products. Protein meals and cakes are high-protein components derived from herbage and serve as valuable sources of protein. These ingredients find applications in various contexts such as feeding beef organic ruminants, dairy organic ruminants, calves, and others. They are utilized in the production of feed, fodder, agro-based products, and more.

The herbage market research report is one of a series of new reports that provides herbage market statistics, including the herbage industry global market size, regional shares, competitors with an herbage market share, detailed herbage market segments, market trends, and opportunities, and any further data you may need to thrive in the herbage industry. This herbage market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The herbage consists of sales of ryegrass, white clover, red clover, and a mix of plantain. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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