Bubble Tea Market Report 2026

The bubble tea market size has grown strongly in recent years. It will grow from $3.35 billion in 2025 to $3.62 billion in 2026 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to expansion of specialty tea culture, rising popularity of asian beverages, growth of urban café chains, increasing youth consumption trends, availability of diverse ingredient blends.

The bubble tea market size is expected to see strong growth in the next few years. It will grow to $5.17 billion in 2030 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to increasing global expansion of bubble tea franchises, rising demand for low-sugar and dairy-free options, growth of online food delivery platforms, expansion of packaged bubble tea products, increasing focus on brand differentiation. Major trends in the forecast period include increasing product customization and flavor innovation, rising demand for premium and artisanal bubble tea, expansion of ready-to-drink bubble tea formats, growing focus on sustainable packaging, enhanced use of digital ordering platforms.

The growing preference for healthier food and beverage options is expected to support the expansion of the bubble tea market in the coming years. Healthier food options are those that contribute to overall well-being and support a balanced, nutritious diet. Many bubble tea outlets now provide low-sugar or sugar-free variations to appeal to consumers who are mindful of their sugar consumption, allowing them to enjoy bubble tea without excessive added sugars. For example, in June 2024, according to the Food Insight Institute, a US-based food science and nutrition education organization, the 2024 IFIC Food & Health Survey indicated a growing interest among Americans in increasing protein intake, which rose from 59% in 2022 to 71% in 2024. In addition, 50% of consumers reported a desire to increase their intake of fresh foods, which are widely perceived as healthier choices. As a result, the rising preference for healthier food options is driving growth in the bubble tea market.

Companies operating in the bubble tea market are increasingly focused on developing innovative products, such as proprietary coco jelly boba pearls, to enhance consumer experience, improve texture and shelf life, address health-conscious preferences, and differentiate their products in a competitive market. Proprietary coco jelly boba pearls are specially developed, chewy inclusions made from fermented coconut water, offering a light and resilient texture in bubble tea beverages. For instance, in March 2024, SPI West Port Inc., a US-based beverage company, introduced JENJI, a new range of ready-to-drink boba teas designed to tap into the growing popularity of bubble tea. The product line features four flavors - Original Milk Tea, Matcha Latte, Strawberry Latte, and Brown Sugar - packaged in 16.5 oz (490 mL) aluminum cans. These beverages are produced without artificial colors or flavors.

In October 2024, Unsworth Family Holdings Inc., a Canada-based investment and holding company, acquired Aimia Foods Inc. for an undisclosed amount. This acquisition enables Unsworth Family Holdings to broaden its portfolio by incorporating Aimia Foods’ diverse product offerings and manufacturing expertise, thereby improving operational scale and efficiency. The transaction also strengthens Unsworth’s position in the food and beverage sector by leveraging Aimia Foods’ established customer base and distribution networks. Aimia Foods Inc. is a Canada-based supplier of products such as boba (tapioca pearls), flavored syrups, and other key ingredients used in the preparation of bubble tea beverages.

Major companies operating in the bubble tea market are Lollicup Inc., CuppoTee Company, Bubble Tea House Company, Ten Ren’s Tea Co. Ltd., Boba Box Limited, Sumos Sdn Bhd, Troika JC., Fokus Inc., Tea Time, Kuaikeli Enterprise Co. Ltd., COCO International Co. Ltd., Kung Fu Tea, Gong Cha, Kevito Ltd., Qbubble Troika J C Inc., Biju Bubble Tea, Bubbleology, Chatime, Comebuy, Ding Tea, Fanale Drinks, Happy Lemon, Heytea, Koi Thé, Nayuki, OneZo, Presotea, Quickly, Royaltea, Sharetea, The Alley, The Tea Terrace, The Whale Tea.

Asia-Pacific was the largest region in the bubble tea market in 2025. Asia-Pacific is expected to be the fastest-growing region in the global bubble tea market during the forecast period. The regions covered in the bubble tea market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the bubble tea market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The bubble tea market consists of sales of teas without milk and milk teas. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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