Sun Lounger Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts - 2023 to 2031

The sun lounger market is expected to experience a CAGR of 5% during the forecast period of 2023 to 2031, driven by the increasing popularity of outdoor recreational activities and the growing trend of creating comfortable and luxurious outdoor spaces. Sun loungers, also known as chaise lounges or deck chairs, are designed to provide relaxation and comfort while soaking up the sun or enjoying outdoor leisure activities. The market for sun loungers offers a wide range of options to cater to different consumer preferences and requirements. Sun loungers are available in various materials, including wood, metal, rattan, and plastic, each offering unique aesthetics, durability, and weather resistance. The choice of materials allows consumers to select sun loungers that complement their outdoor settings and withstand various weather conditions. The market also offers a variety of designs, including adjustable loungers, reclining chairs, folding loungers, and multi-position loungers, providing users with flexibility and customization options. The increasing demand for sun loungers can be attributed to several factors. Firstly, the growing focus on outdoor living spaces and the desire to create comfortable and inviting outdoor environments have boosted the demand for sun loungers. Consumers are increasingly investing in their outdoor spaces, creating backyard retreats, poolside areas, and rooftop terraces that serve as extensions of their living spaces. Sun loungers play a crucial role in enhancing the aesthetics and functionality of these outdoor areas, providing a place to relax, sunbathe, read, or socialize. Secondly, the rise in tourism and hospitality sectors has contributed to the market growth. Hotels, resorts, and other commercial establishments are incorporating outdoor lounging areas to enhance their guests' experiences. This has led to an increased demand for high-quality and durable sun loungers that can withstand heavy usage in commercial settings. Moreover, the growing awareness of the health benefits of spending time outdoors and soaking up vitamin D has further fueled the demand for sun loungers. As more individuals prioritize their well-being and seek relaxation and leisure activities, the demand for comfortable outdoor furniture, including sun loungers, continues to rise.

Growing Trend of Outdoor Recreation and Leisure Activities

The sun lounger market is driven by the increasing popularity of outdoor recreation and leisure activities. Evidently, there has been a surge in outdoor activities such as sunbathing, swimming, and enjoying leisure time in outdoor spaces. This trend can be attributed to the desire for relaxation, wellness, and the enjoyment of nature. Individuals are increasingly investing in creating comfortable and inviting outdoor spaces, which includes the purchase of sun loungers to enhance the outdoor experience.

Rise in Tourism and Hospitality Industry

The tourism and hospitality industry plays a significant role in driving the demand for sun loungers. Hotels, resorts, beach clubs, and other hospitality establishments are continuously seeking to enhance the comfort and aesthetics of their outdoor areas to attract guests and provide an exceptional experience. Sun loungers are a staple in such settings, offering a place for guests to relax and unwind. The increasing number of tourists, both domestic and international, contributes to the growing demand for sun loungers in the hospitality sector.

Growing Focus on Outdoor Living Spaces

There is a growing emphasis on creating functional and stylish outdoor living spaces. Homeowners and property developers are investing in transforming their outdoor areas into extensions of their indoor living spaces. This trend is driven by the desire for additional entertaining spaces, relaxation zones, and outdoor dining areas. Sun loungers are integral to this trend, as they provide comfortable seating options for enjoying the outdoors. Homeowners are increasingly seeking high-quality sun loungers that are durable, weather-resistant, and aesthetically pleasing to enhance their outdoor living spaces.

Limited Outdoor Space and Urban Living Constraints

One significant restraint in the sun lounger market is the limited outdoor space and constraints associated with urban living. Many individuals residing in urban areas, especially in densely populated cities, have limited outdoor space available for setting up sun loungers. Apartments, condominiums, and high-rise buildings often have small balconies or shared outdoor areas that may not accommodate large sun loungers. Additionally, stringent regulations and space limitations in urban environments can restrict the installation and use of sun loungers. Evidence from urban living trends showcases the challenge of limited outdoor space. As cities grow and urbanization intensifies, the availability of spacious outdoor areas becomes increasingly scarce. A study conducted by the United Nations projects that by 2050, around 68% of the world's population will reside in urban areas. This rapid urbanization puts constraints on outdoor living and limits the potential market size for sun loungers in densely populated cities. Moreover, city regulations and building codes often impose restrictions on the use of outdoor furniture due to safety concerns or aesthetic considerations. Despite the restraint of limited outdoor space, manufacturers and designers have been addressing this challenge by introducing innovative sun lounger designs that cater to urban living. Foldable, stackable, and multi-functional sun loungers are gaining popularity as they provide space-saving solutions for urban dwellers. These designs allow for easy storage and adaptability to different outdoor settings, enabling individuals with limited space to still enjoy the comfort and relaxation offered by sun loungers.

Fixed Sun Lounger Dominates the Market by Type

The sun lounger market can be categorized into two main types: fixed and foldable sun loungers. Fixed sun loungers are designed for permanent installation in outdoor spaces and are typically made from durable materials such as metal or wood. These loungers offer stability and sturdiness, making them suitable for long-term use. The fixed sun lounger segment has been a traditional choice for many homeowners and commercial establishments and therefore contributed to substantial revenue generation in the market in 2022. On the other hand, foldable sun loungers have gained popularity in recent years due to their convenience and portability. These loungers are designed to be easily folded and stored when not in use, making them ideal for individuals with limited outdoor space or those who frequently travel. The foldable sun lounger segment is expected to experience a higher CAGR during the forecast period of 2023 to 2031, driven by the increasing demand for versatile and space-saving outdoor furniture solutions. The preference for each type of sun lounger depends on various factors. Fixed sun loungers are often favored in permanent outdoor setups, such as backyard patios, poolside areas, or commercial outdoor spaces like resorts and hotels, where stability and durability are essential. The revenue generated from fixed sun loungers is higher due to their larger size, higher price points, and frequent use in commercial settings.

Residential Remains as The Key End User Segment

The sun lounger market can be divided into two primary end-user segments: residential and commercial. The residential segment encompasses individual homeowners and households who purchase sun loungers for personal use in their outdoor spaces. The residential end-user segment held the highest revenue share in the market in 2022, driven by the increasing popularity of creating comfortable and inviting outdoor living areas. Homeowners are investing in their outdoor spaces to create relaxing retreats, entertainment zones, and places to unwind. This has led to significant demand for sun loungers in the residential segment, contributing to substantial revenue generation. The commercial end-user segment includes various establishments such as hotels, resorts, beach clubs, restaurants, and other leisure and hospitality venues. The commercial segment is expected to exhibit the highest CAGR during the forecast period of 2023 to 2031, compared to the residential segment, as the demand for sun loungers in commercial settings continues to grow. The hospitality industry, in particular, plays a crucial role in driving the market's revenue and growth. Hotels and resorts are incorporating outdoor lounging areas to enhance the experience of their guests. These establishments offer sun loungers by the poolside, on beaches, and in outdoor recreational spaces to provide comfort and relaxation to their patrons. The commercial segment also includes other leisure and entertainment venues where sun loungers are provided for customers to enjoy outdoor activities.

North America Remains as the Global Leader

North America has been a prominent market for sun loungers, driven by the region's strong emphasis on outdoor lifestyles, and leisure activities, and the presence of well-established hospitality and tourism industries. Europe is another significant market for sun loungers, characterized by a high demand for outdoor furniture and a culture that values relaxation and outdoor enjoyment. The Asia Pacific region is witnessing rapid growth in the sun lounger market, fueled by rising disposable incomes, increasing tourism, and a growing preference for outdoor leisure activities. Latin America and the Middle East & Africa regions also showcase significant potential, with a growing demand for sun loungers in luxury resorts, hotels, and beach destinations. Asia Pacific is expected to witness the highest CAGR in the sun lounger market during the forecast period of 2023 to 2031. The region's expanding middle-class population, improving standards of living, and increasing urbanization are driving the demand for outdoor furniture, including sun loungers. Rising tourism in countries like Thailand, Indonesia, and Malaysia further boosts the market growth in the region. Additionally, North America held the highest revenue percentage in the market in 2022, attributed to the region's strong consumer purchasing power, the popularity of outdoor living spaces, and the presence of established players in the industry.

Market Competition to Intensify during the Forecast Period

The sun lounger market is highly competitive, with several key players vying for market share. These companies employ various strategies to maintain their position, cater to evolving customer preferences, and capitalize on emerging market opportunities. Some of the key players in the sun lounger market include Keter Group, Tropitone Furniture Co. Inc., Grosfillex, Jensen Leisure Furniture, and several others. These companies employ strategies such as product innovation, expanding their product portfolios, forming strategic partnerships, and geographic expansion to maintain their competitive edge in the market. The key strategies employed by these top players and other competitors in the market include product innovation, expansion of product portfolios, strategic partnerships, and geographic expansion. Companies invest in research and development to introduce new designs, materials, and features that enhance the comfort, durability, and aesthetics of sun loungers. They also expand their product portfolios to cater to a wide range of customer preferences and market segments. Strategic partnerships with distributors, retailers, and hospitality establishments help companies reach a broader customer base and increase their market presence. The geographic expansion allows companies to tap into new markets with growing demand for sun loungers, such as emerging economies and popular tourist destinations.

Historical & Forecast Period

This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofSun Lounger market are as follows:

• Research and development budgets of manufacturers and government spendin.
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Sun Lounger market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Market Segmentation

Type

• Fixed
• Foldable

Material

• Metal
• Plastic
• Solid Wood
• Fabric
• Others (Wicker, Rattan, etc.)

Back Style

• Solid Back
• Ladder Back

Price

• Low
• Medium
• High

End-user

• Residential
• Commercial

Distribution Channel

• Direct Sales
• Indirect Sales

Region Segment (2021 - 2031; US$ Million)

• North America
• U.S.
• Canada
• Rest of North America
• UK and European Union
• UK
• Germany
• Spain
• Italy
• France
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia Pacific
• Latin America
• Brazil
• Mexico
• Rest of Latin America
• Middle East and Africa
• GCC
• Africa
• Rest of Middle East and Africa

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Sun Lounger market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2031.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Sun Lounger market?
• Which is the largest regional market for Sun Lounger market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Sun Lounger market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Sun Lounger market worldwide?

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