Deere & Company - Digital Transformation Strategies

Deere & Co (John Deere) is a provider of advanced products and services. It manufactures and distributes agricultural, construction and forestry equipment and related service parts. The company’s portfolio of products includes agriculture and turf equipment and related service parts, and other outdoor power products; and machines and service parts used in construction, earthmoving, material handling, and timber harvesting. It also finances sales and leases of new and used equipment, provides wholesale financing and extended equipment warranties. The company through a network of dealers and distributors markets its products in North America, Africa, Asia-Pacific, the Middle East, and Europe.

The report provides information and insights into John Deere's tech activities, including :

• Insights of its digital transformation strategies and innovation programs
• Overview of technology initiatives covering partnerships, product launches and acquisitions
• Insights on each technology initiative including technology theme, objective, and benefits
• Details of estimated ICT budgets and major ICT contracts

Scope

In response to growing customer demand for construction machinery with zero tailpipe emissions, lower jobsite noise, and lower daily operating costs, John Deere developed and tested a fully electric backhoe called 310 X-Tier E-Power.

John Deere plans to launch a fully autonomous tractor to help farmers improve farm productivity in the face of dwindling numbers of skilled tractor operators.
John Deere uses ‘Connected Support,’ an array of tools that lowers machine downtime by alerting construction machine owners about impending breakdowns. Connected Support has three components: operations center, expert alerts, and remote diagnostics.

In 2022, John Deere launched its innovation hub in Austin where new hires including data scientists, data engineers, embedded software engineers, systems engineers, and computer vision and machine learning operations engineers collaborate with each other to develop innovative solutions for farmers.

Reasons to Buy

• Gain insights into John Deere's tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches, partnerships and acquisition strategies.