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Development Strategies of Leading Cloud Gaming Brands: Microsoft, Sony, and Amazon

  • Report

  • 16 Pages
  • July 2023
  • Region: Global
  • Market Intelligence & Consulting Institute (MIC)
  • ID: 5851673

With the advent of the 5G era, rapid and massive data transmission capabilities, coupled with the low latency feature, have driven transformation and innovation across various industries. Since 2020, the global outbreak of the COVID-19 pandemic has dealt a severe blow to the world economy and the gaming industry has witnessed accelerated growth in cloud gaming due to the widespread adoption of 5G and the rise of the stay-at-home economy.

This report analyzes the cloud gaming services and development strategies of three international brands: Microsoft, Sony, and Amazon, and examines the development trends of the cloud gaming industry.



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Table of Contents

1.Definition and Scope of Cloud Gaming
1.1 What is Cloud Gaming?
1.2 Cloud Gaming Ecosystem

2. Microsoft Xbox Cloud
2.1 Overview of Gaming Platform Operations
2.1.1 Platform Development
2.1.2 Subscription Service Plans
2.2 Key Development Highlights
2.1.1 Strategic Mergers and Acquisitions
2.1.2 Internal Research and Development
2.1.3 External Collaborations

3.Sony PlayStation Plus
3.1 Overview of Gaming Platform Operations
3.1.1 Platform Development
3.1.2 Subscription Service Plans
3.2 Key Development Highlights
3.2.1 Strategic Mergers and Acquisitions
3.2.2 Internal Research and Development

4. Amazon Luna
4.1 Overview of Gaming Platform Operations
4.1.1 Platform Development
4.1.2 Subscription Service Plans
4.2 Key Development Highlights

5. Comparative Analysis6.MIC PerspectiveAppendixList of Companies
List of Tables
Table 1: Subscription Service Plans for Xbox Game Pass
Table 2: Service Contents of PS Plus
Table 3: Comparison of Microsoft, Sony, and Amazon

List of Figures
Figure 1: Cloud Gaming Industry Ecosystem

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amazon
  • Apple
  • Blade
  • Bungie
  • Disney
  • Gameloft
  • Google
  • Humble Bundle
  • Meta
  • Microsoft
  • Netflix
  • Nvidia
  • Nware
  • Paperspace
  • Parsec
  • Samsung
  • Sony
  • ZeniMax 

Methodology

Primary research with a holistic, cross-domain approach

The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.

Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:

Method

  • Component supplier interviews
  • System supplier interviews
  • User interviews
  • Channel interviews
  • IPO interviews
  • Focus groups
  • Consumer surveys
  • Production databases
  • Financial data
  • Custom databases

Methodology

  • Technology forecasting and assessment
  • Product assessment and selection
  • Product life cycles
  • Added value analysis
  • Market trends
  • Scenario analysis
  • Competitor analysis

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