The Latin America, Middle East and Africa Artificial Intelligence (AI) In Marketing Market should witness market growth of 29.2% CAGR during the forecast period (2023-2030).
Developments in Artificial Neural Networks (ANN) and profound learning have sped up the use of AI across a variety of industries, including automotive, aerospace, manufacturing, and healthcare. ANN assists in offering modified solutions by identifying similar patterns. Tech companies have been employing ANN to streamline processes and address customer feedback. In place of more conventional machine learning techniques, artificial neural networks (ANN) are employed to produce versions that are exact and accurate.
Digital image processing techniques, for instance, result from recent developments in computer vision techniques such as GAN (Generative Adversarial Networks) and SSD (Single Shot MultiBox Detector). For instance, using these approaches, low-light or low-resolution photos and films can be improved to HD quality. The basis for digital image processing in security and healthcare, surveillance, and transportation, among other industries, has been created by ongoing computer vision research. These new machine-learning techniques are believed to change how AI versions are developed and used.
The United Arab Emirates (UAE) leads the Gulf Cooperation Council (GCC) states regarding eCommerce. In 2020, the industry in the UAE reached a record $3.9 billion, growing by 53% from the previous year and accounting for 10% of total retail sales. This was largely the result of a COVID digital transition. The eCommerce will generate $8 billion in sales by 2025 as the industry has nearly 100 percent internet and mobile phone penetration. The most significant considerations for UAE online shoppers were price, customer service, and usability. The high penetration of e-commerce in the region due to a robust internet penetration is likely to increase the demand for AI in marketing tools to reach potential and targeted consumers better to increase sales, hence, driving the market growth.
The Brazil market dominated the LAMEA Artificial Intelligence (AI) In Marketing Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,415.6 million by 2030. The Argentina market is experiencing a CAGR of 29.9% during (2023-2030). Additionally, The UAE market would showcase a CAGR of 28.9% during (2023-2030).
Based on Technology, the market is segmented into Machine Learning, Natural Language Processing, Computer Vision and Others. Based on End-user, the market is segmented into Media & Entertainment, Consumer Goods & Retail, BFSI, IT & Telecommunications and Others. Based on Component, the market is segmented into Software and Services. Based on Application, the market is segmented into Content Curation, Social Media Advertising, Virtual Assistant, Search Engine Marketing, Sales & Marketing Automation, Analytics Platform and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Amazon.com, Inc., Baidu, Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce, Inc., NVIDIA Corporation, Google LLC (Alphabet Inc.), Intel Corporation and Twitter, Inc.
Developments in Artificial Neural Networks (ANN) and profound learning have sped up the use of AI across a variety of industries, including automotive, aerospace, manufacturing, and healthcare. ANN assists in offering modified solutions by identifying similar patterns. Tech companies have been employing ANN to streamline processes and address customer feedback. In place of more conventional machine learning techniques, artificial neural networks (ANN) are employed to produce versions that are exact and accurate.
Digital image processing techniques, for instance, result from recent developments in computer vision techniques such as GAN (Generative Adversarial Networks) and SSD (Single Shot MultiBox Detector). For instance, using these approaches, low-light or low-resolution photos and films can be improved to HD quality. The basis for digital image processing in security and healthcare, surveillance, and transportation, among other industries, has been created by ongoing computer vision research. These new machine-learning techniques are believed to change how AI versions are developed and used.
The United Arab Emirates (UAE) leads the Gulf Cooperation Council (GCC) states regarding eCommerce. In 2020, the industry in the UAE reached a record $3.9 billion, growing by 53% from the previous year and accounting for 10% of total retail sales. This was largely the result of a COVID digital transition. The eCommerce will generate $8 billion in sales by 2025 as the industry has nearly 100 percent internet and mobile phone penetration. The most significant considerations for UAE online shoppers were price, customer service, and usability. The high penetration of e-commerce in the region due to a robust internet penetration is likely to increase the demand for AI in marketing tools to reach potential and targeted consumers better to increase sales, hence, driving the market growth.
The Brazil market dominated the LAMEA Artificial Intelligence (AI) In Marketing Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,415.6 million by 2030. The Argentina market is experiencing a CAGR of 29.9% during (2023-2030). Additionally, The UAE market would showcase a CAGR of 28.9% during (2023-2030).
Based on Technology, the market is segmented into Machine Learning, Natural Language Processing, Computer Vision and Others. Based on End-user, the market is segmented into Media & Entertainment, Consumer Goods & Retail, BFSI, IT & Telecommunications and Others. Based on Component, the market is segmented into Software and Services. Based on Application, the market is segmented into Content Curation, Social Media Advertising, Virtual Assistant, Search Engine Marketing, Sales & Marketing Automation, Analytics Platform and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Amazon.com, Inc., Baidu, Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce, Inc., NVIDIA Corporation, Google LLC (Alphabet Inc.), Intel Corporation and Twitter, Inc.
Scope of the Study
By Technology
- Machine Learning
- Natural Language Processing
- Computer Vision
- Others
By End-user
- Media & Entertainment
- Consumer Goods & Retail
- BFSI
- IT & Telecommunications
- Others
By Component
- Software
- Services
By Application
- Content Curation
- Social Media Advertising
- Virtual Assistant
- Search Engine Marketing
- Sales & Marketing Automation
- Analytics Platform
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Amazon.com, Inc.
- Baidu, Inc.
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- Salesforce, Inc.
- NVIDIA Corporation
- Google LLC (Alphabet Inc.)
- Intel Corporation
- Twitter, Inc.
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 3. Competition Analysis - Global
Chapter 4. LAMEA Artificial Intelligence (AI) In Marketing Market by Technology
Chapter 5. LAMEA Artificial Intelligence (AI) In Marketing Market by End User
Chapter 6. LAMEA Artificial Intelligence (AI) In Marketing Market by Component
Chapter 7. LAMEA Artificial Intelligence (AI) In Marketing Market by Application
Chapter 8. LAMEA Artificial Intelligence (AI) In Marketing Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Amazon.com, Inc.
- Baidu, Inc.
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- Salesforce, Inc.
- NVIDIA Corporation
- Google LLC (Alphabet Inc.)
- Intel Corporation
- Twitter, Inc.
Methodology
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