Asia-Pacific Barley Flacks Market Outlook, 2028

Barley is utilized in various culinary applications across Asia Pacific. Barley flakes are one of the processed forms of barley that are popular in the region. These flakes can be used to make porridge, breakfast cereals, snacks, and even added to baked goods like bread. In some Asian cultures, barley has been used in traditional medicine for its purported health properties. For example, in Traditional Chinese Medicine (TCM), barley water or barley tea is believed to have cooling and detoxifying properties, making it a popular beverage during hot weather. In certain Asian countries, barley plays a role in local festivals and rituals. For instance, in Tibet, barley is a crucial crop, and during the Tibetan New Year (Losar) celebrations, barley grains are offered as part of religious rituals and traditional festivities. In rural areas, barley straw and barley grain are commonly used as animal feed for livestock, such as cattle, sheep, and poultry. The use of barley as feed highlights its importance in supporting agricultural economies in Asia Pacific. Apart from barley's use in brewing beer, barley-based beverages are popular in some Asian countries. For instance, in South Korea, bori-cha is a traditional roasted barley tea consumed both hot and cold. It is known for its refreshing taste and health benefits.

According to the research report Asia Pacific Barley Flakes Product Market Outlook, 2028 the Asia Pacific Barley Flakes market is expected to grow at more than 7.17% CAGR from 2023 to 2028. The rise of plant-based and vegetarian diets has driven the demand for plant-derived protein sources, and barley flakes are seen as a valuable plant-based protein option for those looking to reduce their meat consumption. Barley is known for its low environmental impact compared to certain resource-intensive crops. As sustainability becomes a more significant concern for consumers, the eco-friendly image of barley flakes may attract environmentally conscious buyers. As urbanization continues across the region, there is a shift in dietary preferences and consumption patterns. The demand for convenient, healthy, and value-added food products, including barley flakes, may rise with urban dwellers seeking quick and nutritious meal options. Beyond traditional barley tea, innovative barley-based beverages emerged in the market, including barley milk, barley smoothies, and barley-based coffee substitutes. These beverages tapped into the growing demand for plant-based milk alternatives and coffee substitutes. Barley flakes with organic and non-GMO certifications gained popularity among consumers seeking products aligned with their environmental and health-conscious values.

Conventional barley flakes have been in the market for a longer time compared to other types, allowing for the development of well-established supply chains. This means that the production, distribution, and availability of conventional barley flakes are more widespread and reliable compared to other variants. Conventional barley flakes have found their way into diverse Asian cuisines, ranging from the barley rice dishes in Japan (Mugi Gohan) and Korea (Bori-bap) to traditional barley porridges and soups across several countries. The versatility of barley flakes allows it to be incorporated into both savory and sweet dishes. In addition, Organic barley flakes are produced using sustainable farming practices that prioritize soil health, biodiversity, and environmental conservation. These practices include crop rotation, green manure, and the avoidance of synthetic chemicals, promoting ecological balance. Organic barley farming's focus on building soil health and biodiversity enhances the crop's resilience to climate variability and extreme weather conditions. This adaptability makes organic barley an attractive choice for regions prone to weather fluctuations.

Based on product type the market is divided into Hulled Barley Flakes, Dried Barley Flakes, Toasted Barley Flakes, Other barley flakes (pearled, Barley grits, Quick barley flakes). Dried barley flakes offer convenience to consumers as they are pre-cooked and dried, reducing the cooking time significantly. This quick preparation appeals to busy individuals seeking a wholesome and nutritious meal option without the lengthy cooking process. Dried barley flakes are a popular choice for breakfast cereals due to their quick preparation time. Consumers looking for a healthy and filling breakfast can opt for dried barley flakes as a nutritious alternative to processed and sugary breakfast options. Dried barley flakes can be used in a variety of culinary applications, including soups, stews, salads, and baked goods. Their versatility allows them to be incorporated into a wide range of recipes, making them attractive to home cooks and professional chefs alike. In addition, Consumers in North America are becoming more curious and adventurous with their food choices. The Other barley flakes segment includes specialty variants like pearled barley flakes, barley grits, and quick barley flakes, which offer unique textures, flavors, and culinary applications. This variety appeals to consumers seeking novel and diverse food experiences. The Other barley flakes segment's versatility and unique characteristics make them attractive to the foodservice industry. Restaurants, cafes, and catering services may incorporate these specialty barley flakes into their menus to offer distinctive dishes and attract customers.

The market is divided into Barley Flakes for Food Industry, Barley flakes for beverages, Barley flakes for Other End Use (Animal Feed) based on end use. As consumers in the Asia Pacific region increasingly focus on health and wellness, there is a growing demand for healthier beverage options. Barley flakes offer a natural and nutritious addition to beverages, making them appealing to health-conscious consumers. Barley water and barley tea have a long-standing tradition in various Asian cultures, particularly in countries like Japan, Korea, China, and India. These beverages are often consumed for their cooling properties and potential health benefits. Roasted barley has been used as a coffee substitute in some Asian cultures, offering a caffeine-free alternative to coffee. Barley-based coffee substitutes are gaining popularity as consumers seek healthier alternatives to traditional coffee. Barley is a gluten-containing grain, which makes it unsuitable for those with celiac disease or gluten sensitivity. However, barley flakes' gluten content also makes them a suitable ingredient in certain food products that require gluten for structure and texture, such as some baked goods.

In terms of distribution channel, the market is divided into B2C (supermarket/hypermarket, Specialty Store, Online Retail, Convenience store) and B2B. Among them, the B2C Distribution channel is leading the market. Supermarkets and hypermarkets are major retail channels for barley flakes in Asia and the Pacific. They offer a wide range of food products, including packaged barley flakes from various brands. These stores often dedicate sections to breakfast cereals and health foods, where barley flakes are prominently displayed. Some examples of popular barley flakes brands that were known include Bob's Red Mill, Arrowhead Mills, Nature's Path, Quaker, Kellogg's, Private Label Brands, and health food store brands. In addition, the B2B distribution channel segment is expected to grow at the highest CAGR during the forecast period. Food manufacturers are a significant B2B segment of the barley flakes market. They purchase barley flakes in bulk for use as an ingredient in their food products. Barley flakes can be incorporated into various foods, such as breakfast cereals, granola bars, baked goods, and savoury snacks. Bakeries and snack producers utilize barley flakes as an ingredient in bread, cookies, energy bars, and other baked goods and snacks. Barley flakes add texture, flavor, and nutritional value to these products.

China is a major agricultural powerhouse, and barley is one of the staple crops cultivated in various provinces. The country's extensive barley cultivation contributes to a significant supply of barley flakes. In Traditional Chinese Medicine (TCM), barley (called Yi Mi in Chinese) has been used for its cooling properties and is believed to benefit the spleen and stomach. Barley water or barley tea is a popular beverage in TCM for its purported health benefits. Barley has cultural significance in various Chinese festivals and rituals. For example, during the Dragon Boat Festival, barley is used as an offering to spirits and ancestors for protection and blessings. Barley flakes are commonly used in Chinese cuisine to make nutritious and filling breakfast porridge. The porridge is known as Mai Dou Zhou and is typically cooked with soy milk and sweetened with sugar or other natural sweeteners. Barley water or Mai Tang is a popular drink in China, especially during the hot summer months. It is often served cold and flavored with lemon or other fruits. In some regions of China, roasted barley grains are used to make snacks, similar to popcorn or roasted nuts. In addition, In India, barley flakes are used to make various traditional dishes. One popular preparation is Khichdi, a savory porridge made with barley, lentils, and spices. In Ayurveda, India's ancient system of traditional medicine, barley (Yava) is considered a beneficial grain for balancing the doshas (Vata, Pitta, and Kapha). Barley water is sometimes recommended for its cooling and hydrating properties.

Companies mentioned in the report:

The Kellogg Company, Nestlé S.A., Bob's Red Mill Natural Foods, Inc., The Hain Celestial Group, Inc., Eden Foods, Inc., The Quaker Oats Company, Post Holdings, Inc., The King Arthur Baking Company, Briess Malt & ingredients Co., VLS Foods Pvt. Ltd., Hodmedod's British Pulses & Grains.

Considered in this report

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia Pacific Barley Flakes market with its value and forecast along with its segments
• Country-wise Barley Flakes market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:

• China
• Japan
• India
• Australia
• South Korea

By Nature

• Conventional Barley Flake
• Organic Barley Flake

By Product Type

• Hulled Barley Flakes
• Dried Barley Flakes
• Toasted Barley Flakes
• Other barley flakes (pearled, Barley grits, Quick barley flakes)

By End Use

• Barley Flakes for Food Industry
• Barley flakes for beverages
• Barley flakes for Other End Use (Animal Feed)

By Distribution Channel

• B2C (Supermarket/hypermarket, Specialty Store, Online Retail, Convenience Stores)
• B2B

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Barley Flakes industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.