North America Household Insecticide Products Market Outlook, 2028

The North American household insecticide market stands as a dynamic and vital sector within the region's consumer goods industry. It plays a crucial role in catering to the diverse needs of consumers seeking effective solutions to combat pest infestations in their homes. Household insecticides encompass a broad range of products, including aerosols, sprays, baits, gels, and traps, designed to target various pests like mosquitoes, flies, ants, cockroaches, and other household insects. With increasing awareness about the importance of maintaining a clean and pest-free living environment, coupled with the rising prevalence of vector-borne diseases, the demand for these products has surged in recent years. The market is characterised by intense competition, with numerous established and emerging players vying for market share through product innovation, strategic marketing, and extensive distribution networks. Additionally, factors such as advancements in technology, changing consumer preferences, and stringent regulations on pesticide use continue to influence the industry's landscape. Moreover, the increasing urbanisation and growing number of households in the region further fuel the demand for household insecticides. As people move into cities and urban areas, the concentration of populations provides an attractive habitat for pests, necessitating the need for reliable and efficient pest control solutions. Additionally, lifestyle changes, such as the preference for living in apartments and condominiums, create a higher likelihood of shared living spaces and, consequently, a greater need for pest management measures. Further, several key factors contribute to the industry's growth and importance in the North American market. Firstly, the region's warm and humid climate in many areas fosters an environment conducive to pest infestations, making household insecticides a necessity for homeowners seeking to protect their properties and families. Secondly, the rising awareness of the potential health risks posed by pests, as well as the transmission of vector-borne diseases like West Nile virus and Lyme disease, has heightened the demand for effective pest control products.

According to the research report North America Household Insecticides Market Outlook, 2028 the North America Household Insecticides market was valued at USD 3.02 Billion in 2022. With the rising awareness of health risks associated with pests, such as mosquitoes transmitting diseases like West Nile virus, Zika virus, and other vector-borne illnesses, consumers are becoming more proactive in protecting their homes and families. Household insecticides offer an effective means to control and prevent pest infestations, reducing the risk of disease transmission. Climate change and fluctuating temperatures can impact pest behaviours, resulting in altered pest prevalence patterns. As a result, consumers turn to household insecticides to counteract these changes and maintain pest-free environments. Furthermore, there is a growing awareness among consumers about the importance of maintaining a clean and hygienic living environment. Household insecticides play a crucial role in pest control, helping to prevent the spread of diseases carried by insects like mosquitoes, flies, and cockroaches. As health consciousness increases, so does the demand for effective insecticides to protect households from potential health hazards. Furthermore, the market's future is likely to be influenced by advancements in pest control technologies, increased use of digital tools for monitoring and managing pests, and a continued emphasis on eco-friendly and safe solutions. As consumer awareness of health and environmental impacts grows, the demand for safer and more sustainable household insecticides is expected to remain strong.

Based on the countries, the United States is dominating the market, with more than 71% of the revenue generation in the North American Household insecticide Market in 2022.

The USA is leading the North American Household insecticide market and experiencing the highest market growth rate due to a combination of factors that contribute to its dominance in the region. With a robust economy, a large and diverse population, and a culture emphasising cleanliness and hygiene, the USA presents fertile ground for the household insecticide industry to flourish. Firstly, the USA's vast and densely populated urban centres create a significant demand for pest control solutions. The concentration of people in cities and suburban areas provides an ideal habitat for pests to thrive, necessitating effective household insecticides to manage and prevent infestations. As urbanisation continues to increase, the demand for pest control products is set to grow. Furthermore, the country's climatic diversity plays a pivotal role in driving the demand for a wide range of household insecticides. Different regions experience varied weather conditions, which support the proliferation of various pests throughout the country. As a result, the industry offers a diverse portfolio of products tailored to address specific pest issues in different climatic zones. Moreover, the health and safety concerns of Americans significantly contribute to the market's growth. With a strong emphasis on well-being, consumers prioritise maintaining a clean and pest-free living environment. Rising awareness of the health risks associated with pests, such as vector-borne diseases and allergies, encourages consumers to invest in household insecticides as a preventive measure.

Based on the product type, Patches are projected to grow at a CAGR of more than 5% by 2023-2028 in the North American Household insecticide Market.

The patch market in North America is experiencing rapid growth, with the highest Compound Annual Growth Rate (CAGR) during the forecast period, for several compelling reasons. The region has witnessed an increase in mosquito-borne diseases and Eastern Equine Encephalitis, creating a heightened awareness among the population about the need for effective mosquito protection. Patches offer a convenient and efficient solution to safeguard against mosquito bites and potential disease transmission. Furthermore, the convenience and effectiveness of mosquito patches have contributed to their growing popularity. These patches are easy to use, especially for children and individuals who may be reluctant to use traditional insect repellent sprays or lotions. The hassle-free application and long-lasting protection provided by mosquito patches make them a preferred choice for consumers seeking practical and reliable mosquito control. Moreover, the increasing emphasis on environmental sustainability and safety has fueled the demand for eco-friendly and natural mosquito repellents. Many mosquito patches are formulated with plant-based ingredients, aligning with the growing consumer preference for products that have a reduced impact on the environment and human health. North America's outdoor recreational culture and tourism industry have also bolstered the demand for mosquito patches. With a plethora of outdoor activities such as camping, hiking, and sports, individuals seek effective protection against mosquitoes. Mosquito patches offer a portable and travel-friendly option for those engaging in outdoor pursuits.

Based on the application, Cockroaches are expected to reach over 11% market share by 2028 in the North American Household insecticide Market.

The cockroach segment in the North American Household insecticide market is witnessing significant growth during the forecast period. Cockroaches are one of the most common and persistent household pests in the region. Their ability to adapt to various environments and develop resistance to traditional insecticides has created an ongoing demand for effective pest control solutions. As a result, consumers are increasingly seeking specialised household insecticides tailored to target cockroach infestations. Rapid urbanisation and population density in North America provide ideal conditions for cockroaches to thrive. Urban areas, especially apartment buildings and high-rise structures, are more susceptible to cockroach infestations due to shared living spaces. This has spurred the need for targeted and efficient cockroach control products, driving the growth of the Cockroaches segment in the household insecticides market. Moreover, health and hygiene concerns play a crucial role in the rising demand for cockroach-specific insecticides. Cockroaches are known carriers of pathogens and allergens that can trigger respiratory issues and allergies in humans. As health awareness increases, consumers are becoming more proactive in preventing and managing cockroach infestations in their homes, further fueling the demand for household insecticides.

Based on composition, the synthetic household insecticides segment grew at a CAGR of more than 4% from 2023 to 2028 in the North American Household Insecticides Market.

Synthetic insecticides are chemically engineered to target specific pests and deliver fast results. Their potent formulations make them highly effective in controlling a wide range of household pests, including mosquitoes, flies, ants, cockroaches, and bedbugs, among others. Consumers prefer synthetic insecticides for their quick and reliable action against pest infestations. Manufacturers invest significantly in research and development to continually improve synthetic insecticide formulations. Advancements in technology and chemistry lead to the creation of new and improved products with enhanced properties, attracting consumers looking for cutting-edge pest control solutions. North America's regulatory environment is well-established, with strict guidelines governing the use of household insecticides. Synthetic insecticides have undergone extensive testing and evaluation to ensure their safety and efficacy when used as directed. This regulatory approval provides consumers with confidence in using synthetic products, contributing to their high market growth rate. Furthermore, professional pest control services play a significant role in driving the demand for synthetic household insecticides. These services often use synthetic products as part of their treatment strategies, creating a ripple effect on consumer behaviour. Consumers who seek professional solutions are more likely to choose the same synthetic products for their own use.

Based on the distribution channel, the supermarket/hypermarket segment grew with more than 3% CAGR from 2023-2028 in the North American Household insecticide Market.

The Supermarket distribution channel is experiencing the highest market growth rate for the Household insecticide market in North America. Supermarkets and hypermarkets are widely preferred by consumers due to their convenience, accessibility, and the variety of products they offer under one roof. As consumers prioritise ease of purchase, supermarkets and hypermarkets provide a one-stop-shop experience, making it convenient for them to buy household insecticides along with their regular grocery shopping. In North America, one prominent supermarket chain that provides household insecticides is Walmart. Walmart is one of the largest retail chains in the region, operating numerous stores across the United States, Canada, and Mexico. They offer a wide range of household insecticides from various brands, catering to the diverse needs of consumers for pest control solutions. Walmart's extensive reach and efficient supply chain contribute to its popularity as a preferred destination for household insecticides and other consumer products.

Companies covered in this Report

Reckitt Benckiser Group plc, Spectrum Brands Holdings, Inc., Henkel AG & Co. KGaA, FMC Corporation, BASF SE, Bayer AG, Neogen Corporation, S. C. Johnson & Son, Inc, Sumitomo Chemical Co., Ltd., Corteva, Inc., Godrej Consumer Products Limited, Zapi S.p.A, Nufarm Limited, Enesis Group, The Scotts Miracle-Gro Company, Liphatech, Inc. and Corteva, Incs.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report:

• United States
• Canada
• Mexico

Aspects covered in this report

• North America Household Insecticides market with its value and forecast along with its segments
• Country-wise Household Insecticides market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Spray
• Electric Vaporizer
• Mosquito Coils
• Powder
• Patchase
• Others

By Application

• Mosquitos
• Termites
• Cockroaches
• Flies & Moths
• Rats & rodents
• Ants
• Bedbugs & beetles
• Others

By Composition

• Synthetic
• Natural

By Distribution Channel

• Supermarket/ Hypermarket
• Convenience Store
• Drug Store
• E-commerce

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Household Insecticides industry, government bodies and other stakeholders to align their market strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.